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FTC targets suspicious ad claims by diamond and CBD brands: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] Dry January has come and gone, and spring's arrival means drinking weather is here. But consumers are still keeping a close eye on their alcohol intake, giving rise to a spate of new low-alc beers. Get the scoop on two of the newest offerings below, along with how Kraft is trying to keep is Lunchables brand relevant....
Tags: Amazon, Advertising, Colin Kaepernick, Nike, Amazon Prime, Pennsylvania, Fda, General Mills, Kraft, Vermont, Federal Trade Commission, Molson, Luna, Ftc, Millercoors, Marcus


Everything You Ever Wanted to Know About the Beauty of Brutalist Architecture: An Introduction in Six Videos

Some people hate the massive concrete buildings known as Brutalist, but they at least approve of the style's name, resonant as it seemingly is with associations of insensitive, anti-humanist bullying. Those who love Brutalism also approve of the style's name, but for a different reason: they know it comes from the French béton brut, referring to raw concrete, that material most generously used in Brutalist buildings' construction. We've all seen Brutalist architecture, massively embodied...
Tags: Google, Facebook, Europe, College, Washington, Russia, History, Earth, Bbc, Architecture, Sydney, North America, Seoul, Usc, Penn Station, Facebook Twitter


Their News Isn’t New: Sports Anchors in the Era of Social Media

Anchors like Scott Van Pelt from ESPN’s “SportsCenter” are trying to find fresh ways to draw audiences now that Twitter and Instagram have broken TV’s stranglehold on highlights.
Tags: Television, News, Social Media, Espn, Scott, Fox Sports, Twitter and Instagram, Van Pelt, Scott Van Pelt, Athletics and Sports


Google ends forced arbitration for employees

Google is finally ending forced arbitration for its employees. These changes will go into effect for both current and future Google employees on March 21. While Google won’t reopen settled claims, current employees can litigate past claims starting March 21. For the contractors Google works with directly, it will remove mandatory arbitration from their contracts. The caveat, however, is that it won’t require outside firms that employe contractors to do the same. Still, Google says it will not...
Tags: Travel, Google, TC, Facebook, Diversity, Twitter and Instagram, Forced Arbitration


Grimes and Azealia Banks subpoenaed in Elon Musk lawsuit

Musicians ordered to preserve evidence related to a tweet by Musk that shareholder plaintiffs claim caused financial losses to TeslaThe US district court of northern California has granted a motion to subpoena the musicians Grimes (AKA Claire Boucher) and Azealia Banks in the ongoing lawsuit against Tesla founder Elon Musk brought by a group of the company’s shareholders.Additional subpoenas will be served against the publications Business Insider, the New York Times and tech website Gizmodo. Th...
Tags: Business, Music, Elon Musk, Technology, Media, Celebrity, California, US, Social Media, Tesla, Life and style, World news, Regulators, US news, Stock Markets, Culture


Everything You Need To Know About Influencer Caroline Calloway & Her Disastrous $165 Mason Jar Meet-Up

When Caroline Calloway, a 27-year-old Instagram influencer and writer, abruptly cancelled her tour of creativity workshops scheduled across America, all eyes were watching. Her lofty endeavors had gained notoriety on Twitter after writer Kayleigh Donaldson began documenting what she felt were Calloway's ill-advised attempts to throw together a multi-city tour that promised teachings, lunch, care packages, and personalized letters for every attendee."This woman is a blatant scammer who's now org...
Tags: Fashion, Music, New York, Instagram, Washington, New York City, America, Paris, Oscar, Cambridge, Reddit, Manhattan, Seth Rogen, Cambridge University, Eventbrite, Insta


Flaws in Amadeus’ airline booking system made it easy for hackers to change passenger records

You might not know Amadeus by name, but hundreds of millions of travelers use it each year. Whether you’re traveling for work or vacation, most consumers book their flights through one of a handful of bespoke reservation systems used across the commercial aviation industry. Amadeus is one of the largest reservation systems, serving customers of Air France, British Airways, Icelandair, and Qantas and more. And each reservation system has to be able to talk to each other through the global distrib...
Tags: Security, Transportation, Business, Technology, Instagram, Tech, Spokesperson, Pgp, Hack, Qantas, Facial Recognition, Signal, Airline, American-airlines, Amadeus, IATA


Flaws in Amadeus’ airline booking system made it easy to change passenger records

You might not know Amadeus by name, but hundreds of millions of travelers use it each year. Whether you’re traveling for work or vacation, most consumers book their flights through one of a handful of bespoke reservation systems used across the commercial aviation industry. Amadeus is one of the largest reservation systems, serving customers of Air France, British Airways, Icelandair, and Qantas and more. And each reservation system has to be able to talk to each other through the global distrib...
Tags: Security, Transportation, Business, Technology, Instagram, Tech, Spokesperson, Pgp, Hack, Qantas, Facial Recognition, Signal, Airline, American-airlines, Amadeus, IATA


A group of Google employees plan to educate people about forced arbitration

A group of Google employees are taking to Twitter and Instagram tomorrow in an attempt to educate the public about forced arbitration, Recode first reported. From 9 a.m. – 6 p.m. EST, this group will share stories and facts about forced arbitration, as well as interviews from survivors and experts. This comes about one month after this same group of 35 employees banded together to demand Google end forced arbitration as it relates to any case of discrimination. The group also called on other ...
Tags: Google, Facebook, Tech, Diversity, Twitter and Instagram, Forced Arbitration


A group of Google employees plans to educate people about forced arbitration

A group of Google employees is taking to Twitter and Instagram tomorrow in an attempt to educate the public about forced arbitration, Recode first reported. From 9 a.m. – 6 p.m. EST, this group will share stories and facts about forced arbitration, as well as interviews from survivors and experts. This comes about one month after this same group of 35 employees banded together to demand Google end forced arbitration as it relates to any case of discrimination. The group also called on other t...
Tags: Google, Facebook, Tech, Diversity, Twitter and Instagram, Forced Arbitration


Juul is spending $10 million on a TV ad campaign aimed at adults, amid criticism that its e-cigarettes get teens hooked

Juul, the popular e-cigarette company, announced it will be launching a $10 million TV advertisement campaign featuring ex-cigarette smokers who have made the switch to Juul's e-cigarettes. This comes after the company experienced a tumultuous year, as health officials and regulators criticized its use of social media ads and flavor options, considered to be aimed at underage teens.  Juul is pitching the commercials as aimed at adults who already have a nicotine habit, rather than encouraging ...
Tags: Instagram, Trends, Food And Drug Administration, Silicon Valley, Cnbc, Juul, Mimi, Twitter and Instagram, Twitter YouTube


Ultralearning Environments: Why Where You Learn Determines How Much You Learn

Why are we suddenly getting much better at Tetris? Author and vlogger, John Green, raises this very interesting question in a recent video. Tetris was released for the Nintendo in 1984. At that time, far more people were playing Tetris than there are today. And yet, performance on Tetris is better now, than it was then. A lot better. Which brings up an interesting point: why would far fewer players, playing a game which is less objectively popular, nonetheless be much better at the game now, th...
Tags: Learning, Mit, Tetris, Nintendo, Lifehacks, John Green, Miles, Bannister, Chapman, Twitter and Instagram, Roger Bannister, Patrick Collison, Sabine Hossenfelder, David Chapman, Michael Nielson, David Chapman Mismatch


6 Ways To Leverage Social Media And Grow Your Business

Whether you’re a small town shop owner or a huge online eCommerce platform, social media plays a huge role in keeping your business relevant in today’s digital age. Social media is one of the most powerful means of engaging potential clients and to increase your brand awareness. If you don’t have a marketing strategy in place for social media, then you are losing out on a huge customer base. For those who do have a social media presence, the question then becomes: How do you leverage social med...
Tags: Google, Business, Microsoft, Nelson, Twitter and Instagram, Larry Hryb, Social Media Networking SMM, Social Media Advice, Desi Perkins, Tweeting Customer Service, Adobe Customer Care Source


Data predicted Netflix would cancel 'Daredevil,' and its remaining Marvel shows are probably next

Netflix canceled "Daredevil" after three seasons on Thursday. Social-media data suggested that this could happen, and the streaming company's other Marvel shows are likely next. Data showed that interest in "Daredevil" had fallen dramatically over time, similar to other canceled shows, "Luke Cage" and "Iron Fist."   To the disappointment of loyal fans who had called on Netflix to renew one of its remaining Marvel TV shows, "Daredevil," the streaming giant canceled the show on Thursday after t...
Tags: Marvel, Disney, Trends, Netflix, Stan Lee, Daredevil, Luke Cage, Crimson Hexagon, Jessica Jones, Twitter and Instagram, Netflix Marvel


Silicon Valley's favorite e-cig company shut down its social media accounts — but Juul's advertising now has a life of its own

The Silicon Valley startup Juul announced this week that it is deleting some of its social media accounts. The move is part of a series of actions the e-cigarette maker said it's taking to address teen vaping. Juul also announced it would temporarily stop selling its flavored e-cigarettes in stores. Juul heavily marketed its devices on YouTube, Twitter, and Instagram (where many users are teens), and recent study suggested the ad campaign was a runaway success. Silicon Valley's favorite e-cig...
Tags: Facebook, Instagram, US, Trends, Silicon Valley, Juul, Facebook Instagram Twitter, Twitter and Instagram, Kevin Burns, Twitter YouTube, YouTube Twitter, Tobacco Control Sales of Juul


Social Media Crucial to Online Reverse Mortgage Marketing

For anyone planning on being in the reverse mortgage industry for at least the next five years, marketing experts say the value of social media — especially Facebook – cannot be overlooked, as millions of seniors flock to the platform for pertinent information. But approaching social media as a starting point for lead generation requires a calculated approach, said Jim Berkowitz, a startup growth strategist and the founder of the digital marketing agency LaunchHawk Marketing, during the National...
Tags: Facebook, News, Instagram, Retirement, Finance, National Reverse Mortgage Lenders Association, Medicare Medicaid, Berkowitz, Twitter and Instagram, Reverse Mortgage, Jim Berkowitz, LaunchHawk Marketing


Interest in Netflix's 'Luke Cage' and 'Iron Fist' dropped dramatically over time, and its other Marvel shows could also be in trouble

Data from Crimson Hexagon provided to Business Insider shows that social-media buzz for Netflix's Marvel shows has dropped dramatically over time. Netflix abruptly canceled "Luke Cage" and "Iron Fist" this month, and the data suggests that "Daredevil" and "Jessica Jones" could also be in trouble.  Posts on Twitter and Instagram decreased significantly after each shows' first seasons.   Fans of Netflix's Marvel shows were left disappointed and puzzled when the streaming giant abruptly canceled...
Tags: Instagram, Marvel, Disney, Trends, Netflix, Business Insider, Luke Cage, Crimson Hexagon, Jessica Jones, Twitter and Instagram, Netflix Marvel, Netflix s Marvel, Jessica Jones Data


Relike lets you turn a Facebook page into a newsletter

French startup Ownpage has recently released a new product called Relike. Relike is one of the easiest ways to get started with email newsletters. You enter the web address of your Facebook page and that’s about it. The company automatically pulls your most recent posts from your Facebook page and lets you set up an emailing campaign in a few clicks. You can either automatically pick your most popular Facebook posts or manually select a few posts. Just like any emailing service, you can choose b...
Tags: Social, Startups, Facebook, Europe, Tech, France Newsletter, Mailchimp, Twitter and Instagram, Ownpage, Relike, Les Echos L'Express, BFM TV Le Parisien, Stéphane Cambon


Unmetric: The Cleveland Browns Turned Social Networks Into the Dog Pound in Weeks 1-3

The Cleveland Browns' first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season, according to social marketing firm Unmetric. The Browns also led engagement on Twitter and Instagram, while the Kansas City Chiefs did so...
Tags: Advertising, Cleveland Browns, National Football League, Kansas City Chiefs, Twitter and Instagram, Facebook Twitter and Instagram, Social Pro Daily, Cleveland Browns Turned Social Networks Into, Unmetric The Browns


Chrissy Teigen Puts Her 'Mom Bod' On Display To Get Real About 'Body Confidence'!

Chrissy Teigen has never been shy about flashing some skin on social media, and that certainly continues to be the case as a momma of two! While enjoying a beautiful vacation in Bali with John Legend and their kiddos, Luna and Miles, the supermodel got real about her postpartum body, stretch marks and all! Related: Chrissy Has Mastered The Breastfeeding Glamour Shot Putting her "mom bod" on display via Twitter and Instagram, she shared: mom bod alert! pic.twitter.com/Qi0BZvLmhV — christine te...
Tags: Celebs, Bali, John Legend, Chrissy Teigen, Luna, Twitter and Instagram, Chrissy Has, Twitter Rob Rich WENN


Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

After two years of prime Melrose occupancy, Jessica Biel’s kid-friendly “Au Fudge” closed its doors as of last Sunday. The Emmy nominated star and executive producer of “The Sinner” took to Twitter and Instagram to share the news on Monday night. She wrote: “While this is the end of an era, it’s also the beginning […]
Tags: News, Restaurants, Lifestyle, Jessica Biel, Twitter and Instagram, Au Fudge, The Sinner, Friendly Au Fudge Restaurant


LAPD investigating ‘prank’ bomb threat to Greek Theatre that caused evacuation

The day after a bogus bomb threat at the Greek Theatre forced thousands of people attending a free concert to evacuate Sunday night, investigators refused to give additional details about the nature of the threat while one of the headliners described it as a “prank.” A supervisor with the Major Crimes Division of the Los Angeles Police Department said he would not further discuss what the person who called the theater and made the threat said. The MCD’s criminal conspiracy section was handling t...
Tags: News, Los Angeles, Sport, Soccer, Local News, Lapd, FREMONT, Griffith Park, Griffith Observatory, Twitter and Instagram, Greek Theatre, Yousef Saleh Erakat, Virgil Avenue, Los Feliz Boulevard, Top Stories LADN, Erakat


England's Harry Kane cutting back on Twitter, Instagram to improve focus

Alison Bender and Mark Ogden zero in on England's penalty struggles at major tournaments and fear the worst if Colombia take them the distance. Free-Kick: Belgium edge past Japan while Neymar leads Brazil to last eight; Kane sets his sights on the Golden boot After resting the majority of their starters against Belgium, ESPN FC's Steve McManaman says England are poised to go out and win against Colombia. Wayne Rooney tells ESPN FC's Shaka Hislop he hopes...
Tags: Japan, England, Football, Sport, Story, Colombia, Tottenham Hotspur, Belgium, Brazil, Wayne Rooney, FIFA World Cup, Gareth Southgate, Mark Ogden, Harry Kane, Neymar, United


Social Media Has Become An Essential Part of Hotel Management

Say what you will about Social Media, but it has become an integral part of life. Not just personal life, but professional life as well. If an individual doesn’t have Social Media accounts, they think they’re coming off as “cool” but in reality, they are just out of the loop. The same goes for a business of any kind. If a company isn’t on an active across various Social Media platforms in 2018, the “cool” factor goes out the window and they are in immediate jeopardy of the irreversible brand a...
Tags: Facebook, Instagram, Hotels, Disney, Social Media, Seo, Linkedin, Don, Hotel Management, Twitter and Instagram, Social Media Community, Morch, Founders Media Click Here, Social Media Mastery for Hotels, Facebook Group Hospitality Gone Social Click Here, Social Media Mastery for Hotel


Amanda Bynes Calls Out Fake Imposter Accounts Encouraging Fans To Send Money & Twitter/Instagram For Doing NOTHING About It!

If you thought fake news was a problem, Amanda Bynes wants you to know that fake social media accounts are also an unbeatable epidemic. The former Nickelodeon star has sent multiple legal letters to Twitter and Instagram demanding they shut down accounts that impersonate the actress and encourage fans to send "Amanda" money! Tamar Arminak, Amanda's attorney, tells TMZ they've been fighting Twitter for years to shut down the account @persianLA27, which regularly tells its over 24,000 followers th...
Tags: Facebook, Twitter, Celebs, Instagram, Amanda Bynes, Nickelodeon, Amanda, Tamar, Twitter and Instagram, Tamar Arminak Amanda


Oscars 2018: Celebrity Twitpics & Instagrams!

And, just like that, the Oscars have come and gone! On Sunday evening, the biggest award show in Hollywood aired. Thus, countless A-listers descended upon the Dolby Theatre to celebrate the best flicks from this past year. With so much star power in one room, it's no wonder numerous celebs took to Twitter and Instagram to document the night. In fact, Ashton Kutcher and Mila Kunis used the Oscars as a chance to have a little date. The That '70s Show alums looked all kinds of cozy in their "night ...
Tags: Celebs, Hollywood, Instagram, Ashton Kutcher, Mila Kunis, Twitter and Instagram


‘Sense8’ Star Jamie Clayton Teases ‘Amazing’ And ‘Epic’ Finale Special

The “Sense8” cast is getting to see their two-hour finale special. The actors are in the studio to do some ADR, and it sounds like Jamie Clayton was impressed with the ending. The actress, who plays Nomi, took to Twitter and Instagram to tell fans that they should be excited for the final episode. “The finale looks AMAZING! I’m so excited for everyone to see it! It’s gonna be EPIC!” she wrote. She shared a video from the recording booth as well as a bathroom selfie.
Tags: News, Twitter and Instagram, Jamie Clayton, Nomi


Kraft Featured Real People’s Family Photos and Made Its First Super Bowl Ad in Real Time

Kraft dropped its first Super Bowl commercial in the third quarter of tonight's game. It featured real people's family photos. The 30-second spot, put together in real time, depicted everything you would expect--cute kids, dorky dads, pets, etc. Kraft began collecting photo and video submissions via Twitter and Instagram at 6 a.m. EST this morning,...
Tags: General, Advertising, Kraft, Twitter and Instagram, The Big Game, Kraft Featured Real People 's Family Photos


Kylie Jenner Has Welcomed Her First Baby

After months of speculation, Kylie Jenner announced to her followers on Twitter and Instagram that she gave birth to a baby girl on February 1.She and her boyfriend, rapper Travis Scott, have kept the pregnancy private, and while it was all but confirmed, today's announcement is the only official comment Jenner has made. "I'm sorry for keeping you in the dark through all the assumptions," the announcement begins. "I understand you're used to me bringing along on all my journeys. My pregnancy wa...
Tags: Fashion, Music, United States, Coachella, Kylie Jenner, Jenner, Travis Scott, Scott, Kylie, Twitter and Instagram, Jordyn Woods, Instagram Jenner, Kidnap Lana Del Rey In FloridaRose McGowan


Holiday Marketing: How a $3K a Day T-Shirt Store Is Preparing for the Gift-Giving Season

When you're selling gift-able products, the holiday season is your time to shine. But how do you target customers when they're in the gift-giving spirit? In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season. Jeremiah Robison is the founder of Beloved Shirts: quirky, fun designs on shirts, hoodies, onesies, and more. If you’re putting a concrete deadline there for a guarante...
Tags: Amazon, Facebook, Ecommerce, Utah, Wtf, Instagram, Etsy, Colorado, California, Ebay, China, US, Ppc, Cnn, Thailand, Katy Perry