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Coronavirus grade: LA County gets a ‘C’ in social distancing

So, how are we doing with the latest cultural phenomenon called social distancing? Of course, there’s no perfect measure of how well society is adhering to various “stay at home” mandates in the fight to halt the coronavirus. But here’s one hint: Southern Californians get poor grades for their efforts if a new scorecard from Norwegian data crunchers is correct. A grading system created by Unacast rates U.S. states and Washington, D.C., according to cell phone movement data. The results can help ...
Tags: Business, California, Washington, Sport, Soccer, Wyoming, Disneyland, Riverside County, Santa Clara, Bay Area, Los Angeles County, San Bernardino County, LA County, Alanna Smith, Unacast, Jeanne Meyer


Phone data on social distancing

In a world where just about everything is traceable, it does not come as a surprise that Americans’ cell phones are now a great way to track who is self-isolating and social distancing. Unacast, a company that collects and analyzes phone GPS location data, just revealed its “Social Distancing Scoreboard” that shows which residents around the country are actually abiding by the behavior encouraged by health officials. Unacast compared current location data to data collected on a typical pre-p...
Tags: Travel, Maps, Wyoming, Washington Dc, States, All, Unacast, Social Distancing, Alaska Nevada New Jersey Rhode Island, Oregon New Mexico Idaho Montana


Minnesota gets an A in social distancing, tech company says

The data company Unacast has been tracking a decrease in movement since COVID-19 hit.
Tags: Minnesota, Unacast


Dating and fertility apps among those snitching to “out of control” adtech, report finds

The latest to warn that surveillance capitalism is out of control — and ‘free’ digital services can in fact be very costly to people’s privacy and rights — comes courtesy of the Norwegian Consumer Council which has published an analysis of how popular apps are sharing user data with the behavioral ad industry. It suggests smartphone users have little hope of escaping adtech’s pervasive profiling machinery — short of not using a smartphone at all. A majority of the apps that were tested for the ...
Tags: Google, Facebook, Europe, UK, France, Tech, Eu, Ireland, Council, Tom, Facebook Google, DPC, General Data Protection Regulation, Unacast, Norwegian Consumer Council, Simon McDougall


Dating and fertility apps among those snitching to ‘out of control’ ad tech, report finds

The latest to warn that surveillance capitalism is out of control — and “free” digital services can in fact be very costly to people’s privacy and rights — comes courtesy of the Norwegian Consumer Council, which has published an analysis of how popular apps are sharing user data with the behavioral ad industry. It suggests smartphone users have little hope of escaping ad tech’s pervasive profiling machinery — short of not using a smartphone at all. A majority of the apps that were tested for th...
Tags: Google, Facebook, Europe, France, Tech, Eu, Ireland, Council, Tom, Facebook Google, DPC, General Data Protection Regulation, Unacast, Norwegian Consumer Council, Simon McDougall, Data Protection Commission DPC


Tech firm Unacast launches real estate data tool

The Neighborhood Data Package uses data on foot traffic to help determine which parts of cities are becoming more or less popular.
Tags: Technology, New York City, Marketing, Los Angeles, Data, Radio, Exclusive, Williamsburg, Select, News Brief, Unacast, Thomas Walle, Real World Graph, Neighborhood Data Package


Entrepreneur Chris Cunningham has recruited media and tech names like Complex’s Rich Antoniello and Beeswax’s Ari Paparo to raise $10 million to invest in startups

Marketing entrepreneur and veteran Chris Cunningham is starting a private investment fund called C2V Capital Partners with 25 media and technology investors including Complex's Rich Antoniello, Beeswax's Ari Paparo, and OpenSlate's Brian Quinn. The fund is an extension of C2 Ventures, Cunningham's 5-year-old angel investment firm that uses his experience to help startups. The fund has invested in four startups so far and plans to invest in two more this year. The average investment runs from $...
Tags: New York, Trends, Silicon Valley, Chris, Sand Hill Road, Magellan, Lombardi, Cunningham, Arbor, Beam, Brian Quinn, Chris Cunningham, Matt Lombardi, David Yaffe, Unacast, Petal


Building a Big Data Platform | @ExpoDX @Unacast @GoogleCloud #BigData #DevOps #DigitalTransformation

By 2021, 500 million sensors are set to be deployed worldwide, nearly 40x as many as exist today. In order to scale fast and keep pace with industry growth, the team at Unacast turned to the public cloud to build the world's largest location data platform with optimal scalability, minimal DevOps, and maximum flexibility. Drawing from his experience with the Google Cloud Platform, VP of Engineering Andreas Heim will speak to the architecture of Unacast's platform and developer-focused processes.r...
Tags: Google, Software, Unacast, Andreas Heim


Unacast nets $17.5 mln in White Star-led round

New York City-based Unacast, a contextual and transparent location data platform, has secured $17.5 million in funding. White Star Capital led the round with participation from Telia, Open Ocean Capital and Investinor. Source: Press Release
Tags: New York City, Trends, White Star Capital, VC Deals, Unacast, White Star, Telia Open Ocean Capital


The guys who helped build Jay-Z's streaming service Tidal are raising money to follow your every move

Two of the founders of Jay-Z's fledgling music service Tidal are building a startup focused on mobile location data. The two executives, Thomas Walle and Kjartan Slette, have raised $17.5 million to expand Unacast, which supplies data from hundreds of mobile apps to ad targeting companies. The plan is to build out the company's tech and team of data scientists – and to expand beyond advertising. Thomas Walle and Kjartan Slette helped launch WiMp, a product that eventually morphed into Tid...
Tags: Google, Facebook, Jay Z, Trends, Starbucks, Jay, White Star Capital, Telia, Unacast, Ground Truth, Thomas Walle, Walle, Kjartan Slette, Jay Z Then, Open Ocean Capital


Unacast bags $17.5M to do more with location data

 Location tracking can seem pretty creepy if you’re the consumer being watched. But there’s big and growing business in tracking human movements and behavior, thanks to the ubiquity of smartphones. To wit: Unacast, a location data startup from Norway, has today announced a $17.5 million Series B round… Read More
Tags: Fundings & Exits, TC, Apps, Europe, Privacy, Advertising Tech, Tech, Artificial Intelligence, Norway, Location Tracking, General Data Protection Regulation, White Star Capital, Telia, Location Data, Unacast, Open Ocean Capital


Unacast’s Proximity.Directory Report: Bank of America and Citibank Among Financial Services Companies Turning to Proximity Data for Sophisticated Industry and Customer Insights at Scale in Real-Time

New York, NY – Proximity.Directory, the world’s largest directory of proximity companies, has released its Q3 2017 Report. The report, which has aggregated information from more than 457 Proximity Solution Providers in over 58 different countries, reveals the latest trends, facts and figures from the global proximity industry and its adoption by the financial industry. […] The post Unacast’s Proximity.Directory Report: Bank of America and Citibank Among Financial Services Companies Turning to Pr...
Tags: Advertising, Bank Of America, Press Releases, Mobile Advertising, Ad Targeting, Ad & Media Strategies, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Unacast, Proximity Solution Providers, Hypertargeting, Mobile Targeting, Proximity.directory, New York NY Proximity Directory the world


Unacast Continues to Attract Top Location, Proximity Data Leaders

Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Graph, announced ahead of the weekend the addition of three new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune 500 brands. The new hires include Ariyo Noibi and John Patrick Smith to the Data Partnerships team and Brigid Fitzgerald to the position of Senior Director of Sales. Noibi comes from PlaceIQ, Smith from Cuebiq, and Fitzgerald f...
Tags: News, Marketing, Mobile Marketing, Bloomberg, John, Announcements, Smith, Oracle, Mobile Advertising, Fitzgerald, John Patrick Smith, Cuebiq, Unacast, Omar Tawakol, BlueKai, Thomas Walle


6 Emerging Trends in Location & Proximity

The following is a guest contributed post from Thomas Walle, CEO and Co-founder of Unacast. Location and proximity are two of the biggest things that marketers can’t stop talking about. Here are six things you need to know about the market for location and proximity data. The appetite for location data is enormous The market for location data is heating up. Many brands are investing resources into location-based marketing, with one ad exchange alone reporting a 170% increase in the number of ad ...
Tags: Technology, News, Opinion, Marketing, CMO, Pandora, Proximity, David Spitz, Unacast, Thomas Walle, Monica Ho, ProxSummit Jeff White of Gravy Analytics


adsquare Taps Unacast to Provide Brands with the Most Accurate Proximity Data Available

adsquare Taps Unacast to Provide Brands with the Most Accurate Proximity Data Available NEW YORK – Unacast, the world’s largest network of proximity data and the creators of the Real World Graph™, announced its partnership with adsquare, the neutral mobile data exchange for advertisers and media buyers. This is the first time location segments will […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad Targeting, Ad & Media Strategies, Ad Operations, Digital Intelligence, Unacast, Proximity Data, Adsquare, Mobile Data Exchange, Real World Graph


First Look: Unacast’s Proximity.Directory Dispels Industry Tech Perceptions

Proximity.Directory, hailed as being the world’s largest directory of proximity companies, has just released its Q1 2017 Report which has aggregated information from more than 388 Proximity Solution Providers in over 52 different countries and reveals the latest trends, facts and figures from the global proximity industry and increase adoption by the retail industry. This is the 8th edition of the Proximity.Directory Report and the second time the report has dove into the retail vertical, this m...
Tags: Apple, Google, Amazon, News, Marketing, US, Mobile Marketing, Marketing Strategy, Walmart, Announcements, Proximity, Lowe, E Commerce, Unacast, Eddystone, Thomas Walle


Location-Based Mobile Marketing Poised for Take Off This Year

On Monday, The Location Based Marketing Association (LBMA) released its second annual Global Location Trends Report. Launched at SXSW during RetailLoco, the largest annual gathering of brands and LBMA members, the report reveals major trends in usage and investments in location-based marketing as well as projections for implementing this technology in 2017. According to a report summary provided to MMW, The LBMA’s report shows how over 500 business leaders and marketing executives from across th...
Tags: Singapore, Marketing, Mobile Marketing, LBS, Sxsw, LBMA, Unacast, Thomas Walle, Location Based Marketing Association LBMA, US Canada Germany UK


First Look: In The Age Where Mobile Matters, Which Cities Are the Smartest?

Proximity.Directory — the world’s largest directory of proximity companies — has released today its Q4 2016 Report which has aggregated information from more than 370 Proximity Solution Providers in over 50 different countries and reveals the latest trends, facts and figures from the global proximity industry as well as the growth and how proximity technologies can benefit smart cities. If you’re not keeping score at home, this is the 7th edition of the Proximity.Directory Report. “The Q4 2016 P...
Tags: Marketing, Mobile Marketing, Marketing Strategy, Unacast, Mobile Matters, Thomas Walle, Walle


Unacast Puts Privacy Program ‘Front and Center’

On Thursday, MMW learned that Unacast — the world’s largest network of proximity data and the creators of the Real World Graph — is continuing to expand its New York team. Jarno Vanto and Tom Navin have been appointed to the roles of Chief Privacy Officer and VP of Product, respectively. The new hires come as Unacast experiences growing market demand for its double-deterministic proximity data from the marketing industry as the company focuses on building products that scale and support the grow...
Tags: New York, Privacy, Marketing, Mobile Marketing, Tom, Unacast, Jarno


SITO Mobile Confirms New Beacon Strategy with Unacast Deal

SITO Mobile, a leading mobile engagement platform, has just announced a partnership with Unacast, the world’s largest network of beacon and proximity data. The deal, we’re told, will combine SITO’s mobile data with Unacast’s deterministic proximity data for enhanced attribution and targeting. The combination will enrich SITO’s data assets and provide differentiated insights into consumers’ behavior while they are in venues. SITO Mobile’s owned-and-operated marketing platform provides access to m...
Tags: Marketing, Mobile Marketing, SITO, Unacast, SITO Mobile


Unacast & JUICE Mobile Partner to Provide Beacon and Proximity Data at Scale to Advertisers

Proximity data lets advertisers look at consumer’s physical world identity for retargeting and attribution with accuracy and granularity NEW YORK – Unacast, the world’s largest network of beacon and proximity data, connecting the physical world to the digital for online retargeting and attribution, announced its partnership with JUICE Mobile, the premium mobile advertising and technology […] The post Unacast & JUICE Mobile Partner to Provide Beacon and Proximity Data at Scale to Advertisers appe...
Tags: New York, Advertising, Press Releases, Mobile Advertising, Ad & Media Strategies, Ad Products, Unacast, Proximity Data, Juice Mobile


Unacast, JUICE Mobile Announce Key Partnership to the Benefit of Mobile Advertisers

On Wednesday, MMW learned that Unacast, the world’s largest network of beacon and proximity data, has just announced its partnership with JUICE Mobile, a premium mobile advertising and technology firm. As a result of the coupling, JUICE Mobile will license Unacast’s unique beacon and proximity data for retargeting and attribution at scale to advertisers. Unacast’s network of over 65 proximity solution providers aggregates accurate and detailed data about where people spend their lives in the phy...
Tags: Marketing, Mobile Advertising, Chris Cunningham, Unacast, Juice Mobile


Airport Location Sensors Proliferate Advertising Potential

Traveled through JFK, LAX or DFW airports lately? These huge U.S. airport hubs are among the 84% of the world's airports that have or are testing deployment of location-data generating proximity sensors. Not only will beacons and other sensors that communicate with mobile devices to track location proximity help airports and their airline residents gauge the patterns people move in, and possibly where their devices came from, these systems could create entirely new advertising revenue streams fo...
Tags: Advertising, DFW, JFK LAX, Kate Kaye, Unacast


Airport Location Sensors Provide New Advertising Potential

Traveled through JFK, LAX or DFW airports lately? These huge U.S. airport hubs are among the 84% of the world's airports that have or are testing deployment of location-data generating proximity sensors. Not only will beacons and other sensors that communicate with mobile devices to track location proximity help airports and their airline residents gauge the patterns people move in, and possibly where their devices came from, these systems could create entirely new advertising revenue streams fo...
Tags: Advertising, DFW, JFK LAX, Kate Kaye, Unacast


Unacast Taps New VP of Data Partnerships

Unacast, a leading platform of beacon and proximity data, creating the real world graph for online retargeting and attribution, is adding Marianna Zaslavsky as its new VP of Data Partnerships. MMW was briefed on the hiring ahead of the weekend. We’re told that Zaslavsky will manage Unacast´s +60 proximity partners as well as be responsible for further strengthening the growing supply side of Unacast’s business. “The world is rapidly being sensored up with beacons and other proximity technologies...
Tags: News, Marketing, Mobile Marketing, Marketing Strategy, Announcements, Marianna, Chris Cunningham, Unacast


Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons

Nearly all Major League Baseball parks and around half of pro football, basketball and hockey arenas are dotted with beacons and other technologies that communicate with mobile devices to track fan footpaths, encourage them to upgrade seating, and connect with them on behalf of sponsors during and after the game, according to proximity sensor research provider Proxbook.The company's new quarterly report shows that 93% of MLB parks, 53% of National Basketball Association arenas, and 47% of Nation...
Tags: Advertising, Nba, Mlb, National Football League, National Basketball Association, Major League Baseball, Kate Kaye, Unacast


Reveal Mobile and Unacast Partner to Solve Bluetooth Beacons’ Most Pressing Challenges

Partnership allows brands and advertisers to extend their reach on proximity retargeting and attribution based campaigns First proximity retargeting campaigns to go live in Q2 2016 NEW YORK & RALEIGH, NC – Reveal Mobile, the mobile audience insight platform, and Unacast, the number one platform connecting beacons and other proximity sensors to online marketing platforms, The post Reveal Mobile and Unacast Partner to Solve Bluetooth Beacons’ Most Pressing Challenges appeared first on Ad Tech Dai...
Tags: New York, Mobile Marketing, Press Releases, Mobile Advertising, Ad Targeting, Audience Targeting, Ad & Media Strategies, Ad Operations, Unacast, Bluetooth Beacon, Mobile Audience Insight, Proximity Solution Providers, Reveal Mobile, RALEIGH NC Reveal Mobile


Opera and Unacast Partner for Beacon Data Driven Advertising

Opera Mediaworks, the global mobile advertising and marketing platform, tells MMW that they’ve inked a new partnership with Unacast to provide beacon and proximity data for retargeting at scale to the world’s top advertisers for the first time. Until now, the Opera team says, the advertising industry has relied heavily on GPS data, which is only available when users are outdoors and actively using their mobile devices. Beacon data is far more accurate than GPS, registering consumer behavior down...
Tags: Opera, Mobile Advertising, Opera Mediaworks, Unacast, Unacast Partner for Beacon Data Driven Advertising, Clients of Opera Mediaworks, Andrew Dubatowka, Product Strategy at Opera Mediaworks


Opera/Unacast Partnership Connects Advertisers to Global Beacon Data for the First Time

Advertisers can now segment and target consumers based on where they went in the real world with new and improved precision San Mateo, Calif. and New York – Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform today announced a new partnership with Unacast to provide beacon and proximity data for retargeting at The post Opera/Unacast Partnership Connects Advertisers to Global Beacon Data for the First Time appeared first on Ad Tech Daily.
Tags: New York, Press Releases, Mobile Advertising, Ad Targeting, Online Media, Retargeting, San Mateo Calif, Opera Mediaworks, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Products, Marketing Platform, Unacast, Proximity Data


Beacon Use in Retail Stores Will Be Just as Common as Cash Registers

Many retailers are implementing beacon technology as a more direct marketing strategy for in-store customers. When a company sets up a physical beacon in their store, the device uses Bluetooth Low Energy - in conjunction with the company's app that customers have already downloaded to their smartphone - to communicate with in-store customers. Once customers are within a certain range of the beacon, targeted advertisements, messages, and useful information is pushed to their devices. According to...
Tags: Mba, Major League Baseball, Huffington Post, Bluetooth Low Energy, Beacon, Juniper Research, American Airlines, Macy, McDonald, Phil, Genia Stevens, Unacast