Posts filtered by tags: Usability[x]


Hulu UX teardown: 5 user experience fails and how to fix them

Hulu is the first major streaming platform to offer a social watching experience. And with most major league sports now being allowed to resume behind closed doors, Hulu’s combined proposition with ESPN will likely help entertain the service’s 30+ million users over the winter months. But users have a surplus in choice of streaming services right now, so how will Hulu stay competitive? With the help of UX expert Peter Ramsey from Built for Mars, we’re going to give Hulu an Extra Crunch ...
Tags: TC, Video, Media, Developer, Entertainment, Tech, User Experience, Espn, Ux, Mars, Hulu, Usability, Steve, Streaming Services, Peter Ramsey

On Risk-Based Authentication

Interesting usability study: “More Than Just Good Passwords? A Study on Usability and Security Perceptions of Risk-based Authentication“: Abstract: Risk-based Authentication (RBA) is an adaptive security measure to strengthen password-based authentication. RBA monitors additional features during login, and when observed feature values differ significantly from previously seen ones, users have to provide additional authentication factors such as a verification code. RBA has the potential to offer...
Tags: Passwords, Uncategorized, Authentication, Usability, Risks, RBA, Bruce Schneier, Academic Papers, Risk Assessment, Authentication RBA

Coinbase UX teardown: 5 fails and how to fix them

Digital currency exchange Coinbase has probably done more than most to push cryptocurrencies closer to the mainstream, earning an $8 billion valuation by private investors along the way. The company is reportedly eyeing a public listing next year, and is inarguably doing a lot of things right. However, that doesn’t mean its product experience is perfect. In fact, far from it. In our latest UX teardown, with the help of Built for Mars founder and UX expert Peter Ramsey, we highlight some of...
Tags: Apple, TC, Money, Articles, San Francisco, Tech, Banking, Cta, Ipod, Macintosh, Netflix, Bitcoin, Bank, Ux, Mars, Cryptocurrencies

Zoom UX teardown: 5 fails and how to fix them

Valued at over $60 billion and used by millions each day for work and staying in touch with friends and family, the COVID-19 pandemic has helped make Zoom one of the most popular and relevant enterprise applications. On one level, its surge to the top can be summed up in three words: “It just works.” However, that doesn’t mean Zoom’s user experience is perfect — in fact, far from it. With the help of Built for Mars founder and UX expert Peter Ramsey, we dive deeper into the user experience of...
Tags: TC, Video, Design, Enterprise, Tech, Ui, Ux, Mars, Usability, Zoom, Interface Design, Peter Ramsey

A look inside Gmail’s product development process

Google has long been known as the leader in email, but it hasn’t always been that way. In 1997, AOL was the world’s largest email provider with around ten million subscribers, but other providers were making headway. Hotmail, now part of Microsoft Outlook, launched in 1996, Yahoo Mail launched in 1997 and Gmail followed in 2004, becoming the most popular email provider in the world, with more than 1.5 billion active users as of October 2019. Despite Google’s stronghold on the email market, ot...
Tags: Google, TC, Gmail, Developer, Tech, Diversity, Aol, Ux, Usability, Microsoft Outlook, Product Design, Yahoo Mail, Gmail Google, Market Analysis, Extra Crunch, Jeroen Jillissen

(How to fix) 5 common UX mistakes in online banking

Customer support is a huge part of a user’s experience, and one that every bank likes to say they’re great at. But there is a lot we can learn from the mistakes that U.K. banks have made. Based on his latest research report into the user experience of a dozen leading British banks — including Barclays, HSBC, Santander, Monzo, Starling and Revolut — Built for Mars founder Peter Ramsey shares his top five UX tips for customer support. We dive deeper into each tip, including discussing the thorny t...
Tags: Startups, TC, Ecommerce, Europe, Finance, Disney, Tech, Barclays, Hsbc, Ux, Argos, Mars, Financial Services, Usability, Fintech, Revolut

Customer feedback is a development opportunity

Kyle Lomeli Contributor Share on Twitter Kyle Lomeli is the CTO and a founding engineer at Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail market in 2020. As the number of digital offerings — not only marketplaces but also online storefronts and company websites ...
Tags: Amazon, Startups, Column, Privacy, Developer, Etsy, Ebay, Marketing, Tech, Customer Experience, United States, Salesforce, Usability, Cargurus, Cto, Product Management

Build trust with remote users to get qualitative feedback

Alex Gold Contributor Share on Twitter Alex Gold is co-founder of Myia, an intelligent health platform employing novel biometric data to predict and prevent costly medical events. Previously, Alex was Venture Partner at BCG Digital Ventures and a co-founder of Traction, a marketplace of digital marketing experts. More posts by this contributor How to negotiate term sheets with strategic investors Over...
Tags: Google, Startups, TC, Facebook, Column, Y Combinator, Singapore, Quora, Fda, Facebook Groups, Usability, Alex, Federal Trade Commission, Paul Graham, Recruit, Alex Gold

Three keys to cultivating an effective product development culture

Scott Tong Contributor Share on Twitter Scott Tong is a startup advisor and entrepreneur in residence at IMO Ventures. Previously he was head of product design at Pinterest, co-founder at IFTTT, and principal designer at IDEO. Follow him @ScottTong on Twitter. Editor’s note: This guest post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-sta...
Tags: Amazon, Energy, TC, Column, Design, Technology, Pinterest, Articles, Tech, Culture, Editor, Talent, Usability, Product Management, Branding, User Interfaces

Prism Review – A Free App to Help You Stay on Budget

See where your money is going and pay your bills with one free app. Here’s how Prism can help you stay on budget and even increase your credit score. Prism Money Kevin Mercadante's rating 9.5 Budgeting Tools 9.5 Usability 9.5 ...
Tags: Reviews, Personal Finance, Budget, Microsoft, Marketing, America, Paypal, Amazon Kindle, Usability, Cvs, Sunnyvale California, Bankrate, Budgeting Tools, Kevin Mercadante, Acorns Core, Handle Financial

H&R Block Review 2019 – New Features for Tax Year 2018

H &R Block has long been a trusted name in affordable tax preparation. But you can also use H&R Block tax software to prepare your own returns. We have the pricing and features detailed below in our H&R Block tax software review. H&R Block Abby Hayes's rating 9.3 Filing Options 9.5 Audit Suppo...
Tags: Apple, Taxes, Marketing, Customer Service, Usability, Irs, Turbotax, H R Block, Abby Hayes, TaxAct, Tax Pro Review, Table of Contents H R Block New Features, Right now Tax Pro Review, R Block Customer Service, H R Block Mobile Accessibility H R Block, Pros and Cons H R Block

Top 13 Factors That Can Determine Your Website’s Credibility!

No wonder that every website owner wants to attract more visitors to the site. Be it a webmaster or the owner of a large business everyone wants to outdo competitors and get their site ranked in the top. Of course, there is no exact formula for doing it. However, there are some factors that can significantly increase the trust of your site.   Following are the top 13 factors that can have a significant impact on your website’s rank in search engines. Let’s consider them one by one. 1. Domain na...
Tags: Technology, Web Design, Sales, Seo, Websites, Usability, Twitter Facebook Pinterest

The Official Definition(s) of Usability

When I explain usability to a layman, its understood when I say I make websites and devices easy to use or “user-friendly”, a term which got popular towards the end of the nineties. If they don’t, then I go on to add that design products in a way that even their grand moms could. This usually works (though it’s not really true, usability professionals-  think context of use). So, what can be considered as the official definition of usability? Well, the International Standards Organization ( ISO ...
Tags: Design, Articles, User Experience, Usability, ISO IEC, International Standards Organization ISO, Iso 9241

Inter UI: A free font for "high legibility of small-to-medium sized text on computer screens"

Inter UI is a family of freeware fonts with ""a tall x-height to aid in readability of mixed-case and lower-case text" designed for small screen text. (via Four Short Links)
Tags: Post, Happy Mutants, News, Ui, Fonts, Ux, Freeware, Usability, Legibility

The Ultimate Guide to Performing a Successful Website Audit

by Robert Clough You probably know the crucial importance of having a website for any sort of business you are running. However, your work isn't done after getting a site.  In fact, you can think of building your website the same as building a home. You accomplish a lot with the initial investment, but the real work is ongoing and will keep paying dividends over time.  If you'd like to get the most out of the site in this regard, consider getting a website audit.  Follow these strategies ...
Tags: Google, Seo, Usability, Website Design, Website Testing, Robert Clough

Maximizing ROI: content as commerce

In my career working in the digital marketing space, I have worked on hundreds of projects for clients in practically any industry you can think of. In that time, I have had the pleasure of working on a number of e-commerce sites that provided me a fantastic perspective on designing with conversion in mind. One of my key takeaways in doing business online is that no matter how you execute (basic website, social media engagement, search engine marketing, etc.) and no matter what industry you ...
Tags: Facebook, Marketing, Trends, Strategy, Sem, Usability, Web2.0 For Marketers, Matt Dickman, Drew McLellan

Technology redefines categories and experience

I was not waiting on line at 5am for the iPad like some other people around the US. It's a device without a niche for me right now. Think what you will of it, however, the technology behind the iPad and similar devices is helping to redefine categories that have had relatively little innovation in centuries. Take the book industry. Now, I love my Kindle and it's innovative enough, but it uses the same paradigm as a print book. It works for what I need (quick consumption and ease of travel), ...
Tags: Apple, Design, Technology, Marketing, US, Sem, Usability, Mobile Devices, Interactive Marketing, Rich Media, Matt Dickman

Good Primer on Two-Factor Authentication Security

Stuart Schechter published a good primer on the security issues surrounding two-factor authentication. While it's often an important security measure, it's not a panacea. Stuart discusses the usability and security issues that you have to think about before deploying the system. [Author: Bruce Schneier]
Tags: Authentication, Two-factor Authentication, Usability, Stuart, Bruce Schneier, Factor Authentication Security, Stuart Schechter

Web Woes: 8 Reasons Why Your Website Needs a Redesign

by Robert Clough Web Woes: 8 Reasons Why You Need a Website Revamp Web design is becoming increasingly important to the success of web site because of SEO reasons and customers simply demand more. Click here to get 8 reasons why you need a website revamp. The world is around us is changing at an accelerating pace. Car models change every year. Clothing labels release new designs every season. Technology is at the forefront of the changing trends. The digital world is moving fo...
Tags: Google, Seo, Website, Development, Google Analytics, Usability, Don, Robert Clough

7 Compelling Reasons Why You Should Redesign Your Small Business Website

Is your small business website helping or hindering your business? If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Even worse, your website might be completely disconnected from the brand you’ve been building. Here are 7 key reasons why you should consider redesigning your website. You aren’t getting the results you want You updated your brand or marketing strategy but not your site Your website is designed for you, not for ...
Tags: Google, Amazon, Sales, Marketing Strategy, Usability, Branding, Jared, Website Design, Redesign, Akamai, Jared Spool, Customer Needs, Marketing and branding, Personas, Mobile-friendly, Online Branding

Seven Compelling Reasons Why You Should Redesign Your Website

It’s a given by this point that your business should have a website. Establishing a presence on the web was probably one of the first things you set up, after your logo and branding strategy. But is your website as effective as it could be? And is it helping or hindering your business? As we wrote recently, If your website isn’t well-designed, quick-to-load, and easy-to-navigate, you’re sabotaging your brand’s valuable online presence. A 2016 article in Fortune revealed that for the first time,...
Tags: Google, Amazon, Small Business, Sales, Marketing Strategy, Usability, Mary Meeker, HubSpot, Branding, Website Design, Redesign, Akamai, Jared Spool, Customer Needs, Marketing and branding, Personas

Voice assistants suck (empirically)

New research from legendary usability researchers The Nielsen (previously) Norman (previously) Group finds that voice assistants are basically a hot mess that people only use because they are marginally better than nothing. (more…)
Tags: Post, News, Siri, Scholarship, Ai, Nielsen, Norman, Usability, Voice Assistants, Alexa, Google Assistant, Eat Up Martha

B2B Ecommerce Site Optimization Tricks to Boost Sales

If you’re in B2B ecommerce, you know that your online store is a key element of your success. Millions of companies are shopping online, whether it be for office supplies or wholesale inventory. Continue Reading
Tags: Ecommerce, Seo, Conversions, Usability, B2b, Conversion Optimization, Web Marketing

Perverse Vulnerability from Interaction between 2-Factor Authentication and iOS AutoFill

Apple is rolling out an iOS security usability feature called Security code AutoFill. The basic idea is that the OS scans incoming SMS messages for security codes and suggests them in AutoFill, so that people can use them without having to memorize or type them. Sounds like a really good idea, but Andreas Gutmann points out an application where this could become a vulnerability: when authenticating transactions: Transaction authentication, as opposed to user authentication, is used to attest t...
Tags: Apple, Ios, Banking, Sms, Authentication, Two-factor Authentication, Usability, Bruce Schneier, Factor Authentication, Andreas Gutmann

Help Wanted: a new executive director for Simply Secure, a nonprofit focused on usability in crypto tools

For several years, I've been honored to volunteer on the advisory board of Simply Secure (previously) a nonprofit consultancy that does open research on usability in cryptographic privacy tools and consults with firms to help make their tools more broadly usable and accessible, especially for vulnerable groups who are often left out of consideration when secure tools are being designed. (more…)
Tags: Post, Happy Mutants, News, Berlin, Employment, Diversity, Crypto, Usability, Crypto Wars

20 Lessons from 20 Years of Digital Marketing You Need to Know Today

Twenty years is a long time! One of the great things about being a pioneer in the industry is having had the experience to learn things that are still taking the new generation of SEOs years to figure out. Continue Reading
Tags: Strategy, Seo, Usability, Web Marketing, 20th Anniversary Posts

Quality of the Entire Customer Experience

Customer expectations are high in the highly competitive marketplace today. The quality of a product or service alone is no longer a differentiator; instead the overall quality of the experience is now the differentiator for customers. ASQ has asked their Influential Voices to explore how this “new” expectation impacts on how we need to manage […]
Tags: Psychology, Marketing, Management, Usability, Systems Thinking, ASQ Influential Voices, Customer focus, Respect For People, Quality tools, ASQ

Get More People to Read and Share Your Content

You do everything to publish high-quality content on your website and make the design appealing enough to the users. You invest tons of effort and money into its promotion, and you spend several hours... The post Get More People to Read and... [This is a content summary, continue reading on our website!]
Tags: Headlines, Blogging, Traffic, Guest Posts, User Experience, Content, Usability, Readability, Branding, Content Writing, Catchy Headlines, F-pattern, Loading Time, User-friendly

How to Prepare Your E-Commerce Site for 2018

E-commerce is an industry that has boomed in popularity in the last decade. With more and more consumers looking to fill their needs online rather than going to brick-and-mortar stores, more e-commerce shops are cropping up all over the world. Continue Reading
Tags: Mobile, Ecommerce, Seo, Usability, Web Marketing

11 Quick and Easy Accessibility Fixes That Make Your Visitors Happy

This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all of the articles. Continue Reading
Tags: Web Design, Seo, Css, Usability, Ppm News, Search & Marketing, Total Usability Series