Posts filtered by tags: Velocity[x]


 

Walmart Eyes Bigger Mission in Private Brand Growth

Private Brand has become a mission-driven strategy for the world’s largest retailer. In a passionate keynote presentation, Jack Pestello, senior vice president, Walmart Private Brands and Manufacturing, said the retailer’s ambitions are no less than to drive sustainability, trust, and innovation, and to change the industry. “We use Private Brand to lead the way on sustainability,” he said at Velocity: the My Private Brand Conference, held recently in Charlotte, N.C. Pestello pointed to the retai...
Tags: Featured, Velocity, Branding


Kroger Creates Brands ‘Customers Can’t Live Without’

No one ever accused Kroger of having modest Private Brand goals. “We want to have differentiated items that customers can’t live without, that they can only get from us,” said Gil Phipps, Kroger’s vice president of Branding, Marketing and Our Brands, in an energetic and entertaining opening presentation at Velocity: the My Private Brand Conference last week in Charlotte, NC. That might seem a lofty goal, but Kroger’s track record makes it credible. The company now has a $22 billion private brand...
Tags: Featured, Gmo, Grocery, Velocity, Mediterranean, Rwanda, Branding, Charlotte, Kroger, Phipps, Simple Truth, Private Brand, Private Brands, Gil Phipps Kroger, Branding Marketing and Our Brands, Private Selection Kroger


Velocity Spotlights Kroger, Amazon and Innovation

Velocity put retailers large and small on the Private Brands stage in a full day of sessions Tuesday. Kroger’s Gil Phipps, vice president of Branding, Marketing and Our Brands, outlined the phenomenal evolution of that company’s strategies. He placed special emphasis on Private Brands such as Simple Truth and Private Selection. Phipps said the company has progressed over the years from generics to knock-offs to ‘knock-outs,’ and is even being ‘knocked-off’ by others. The key differentiator is th...
Tags: Amazon, Featured, Velocity, Branding, Kroger, Publix, Le Meridien, Fairway Market, Gil Phipps, Christopher Durham, Private Brands, Jason Bidart, Private Brand Programs, Kroger Amazon, Branding Marketing and Our Brands, Private Selection Phipps


Velocity Gets Underway With Opening Event

Velocity has entered the acceleration lane. Private Brand industry professionals from around the world gathered in Charlotte last night for the Velocity Opening Reception. They networked, caught up with colleagues, and shared what they hope to gain from their Velocity experience. “I’m interested in learning and picking up new trends,” said Jason Bidart, vice president, Private Brand, for Fairway Market, who is slated to speak at the event. “It’s good to have a face-to-face opportunity to hear ab...
Tags: Featured, Velocity, Branding, Charlotte, Jeff Gamsey, Jason Bidart, Private Brand for Fairway Market, Nancy Frame, Nancy Frame Design, Kroger Food Lion Boxed


Velocity Conference Last Chance to Register – Tickets Added

We’re just days away from the official kick-off of the 2019 Velocity: the My Private Brand Conference. We have officially SOLD OUT, however, after working with the hotel we have ADDED  5 more tickets. Take full advantage of all that the conference has to offer – including groundbreaking presentations, cocktail parties and opportunities to connect in person. Not registered yet? There’s still time! REGISTER NOW! You just finished reading Velocity Conference Last Chance to Register - Tickets Add...
Tags: Featured, Velocity, Branding


Win Koen de Jong’s New Book at Velocity Conference

With the Velocity Conference just 4 short days away we are excited to announce that author and consultant Koen de Jong is graciously providing for 4 copies of his new book The Private Label Revolution the be part of the Velocity Drawing. My Private Brand readers and Velocity conference attendees are also eligible for a 10% discount on Koen’s book when they order it from  www.iplc-europe.com using the coupon code: IPLC-S10 a The drawing will be held Wednesday, May 1 at 3:10. You must be present t...
Tags: Featured, Velocity, Branding, Koen, Vanguard Vintage Originals, Koen de Jong, Win Koen de Jong


Are you coming to Velocity: the My Private Brand Conference?

Are you coming to Velocity: the My Private Brand Conference, April 29 – May 1 in Charlotte, NC. The conference is now just a week away. We have a world class line up of retail executive speakers and a stellar attendee list. Velocity is the event that will help you grow your business. Velocity will sell out. I look forward to seeing you at the Conference. Christopher Durham President, My Private Brand REGISTER TODAY! You just finished reading Are you coming to Velocity: the My Private Brand ...
Tags: Featured, Velocity, Branding, Charlotte, Conference Christopher Durham


Velocity Conference: The Extraordinary Rise of Private Brand at Amazon

Today I am excited to announce my presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. The Extraordinary Rise of Private Brand at Amazon In this presentation My Private Brand President, Christopher Durham will take a ...
Tags: Amazon, Velocity, Branding, Charlotte, Amazon Consider, Christopher Durham, Méridien Charlotte, Amazon Durham


It’s Not to Late to Experience The Velocity Conference

With just 10 days before we kick off this year’s Velocity: The My Private Brand Conference. Don’t miss your opportunity to be a part of Velocity. The event, which will take place April 29 – May 1 in Charlotte, NC. The event rises to a whole new level this year with 20+ executive-level speakers from retailers and thought leaders across the private brand industry. HOW VELOCITY DELIVERS ROI Actionable Takeaways from Industry Leaders: Get new tips, best practices and ideas that you can take back ...
Tags: Featured, Velocity, Branding, Charlotte, Kimpton Tryon Park


Tim Cox of Publix to take the stage at the Velocity Conference

As we get closer to the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien in Charlotte, NC I am thrilled to preview another exciting presentation. Tim Cox director of creative services for Publix Super Markets, and I will sit down on stage to discuss Publix iconic private brands, their history, evolution, and future. Tim leads the in-house creative team on brand expression. Their work includes, among other things, print, digital an...
Tags: Featured, Velocity, Branding, Publix, Tim, Charlotte NC, Publix Super Markets, Tim Cox, Boxed, Tim REGISTER


The Final Countdown to VELOCITY!

It’s just 13 days to go until the most influential event in private brand Velocity: The My Private Brand Conference takes off! This is an incredible opportunity to experience the shape of the future private brand – and put your business ahead of the competition. Can you really afford not to be there? Don’t delay – Register NOW! You just finished reading The Final Countdown to VELOCITY!! Consider leaving a comment! SPONSORS: ...
Tags: Featured, Velocity, Branding


Kroger Evolution Of Our Brands: From “Knock-Offs” To “Knock-Outs” – Velocity Conference Preview

If you haven’t already registered for this year third annual Velocity Conference, April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC now is the time. Tickets are selling fast and you do not want to miss Gil Phipps, VP Branding, Marketing, & Our Brands for Kroger when he presents: EVOLUTION OF OUR BRANDS: FROM “KNOCK-OFFS” TO “KNOCK-OUTS” One of the industry’s most established and highly regarded grocery retailers won’t stop pushing the boundaries to increase its private bran...
Tags: Featured, Velocity, Branding, Kroger, Charlotte NC, Vertex, Gil Phipps, Méridien Charlotte, VP Branding Marketing Our Brands


Chris Skyers & Laura Kind of Wakefern to Speak at the Velocity Conference

I am proud to announce that we have added another exciting pair of speakers to this year’s Velocity Conference Chris Skyers Vice President of Private Label and Own Brand and Laura Kind, Director of Brand Marketing and Packaging, Own Brands for Wakefern Food Corp. The pair join a groundbreaking roster of executive speakers from Walmart, Kroger, Publix, Boxed.com and more. The conference will be held April 29 – May 1, 2019, at the Le Méridien in Charlotte, NC. The pair will present: Wakefern’s Ow...
Tags: Featured, Walmart, Karen, Manhattan, Velocity, Chris, Branding, Northwestern University, Laura, Aaron, Bloomingdale, Justine, Dearborn, Asher, Charlotte NC, Evanston Illinois


Don’t Miss Walmart at the Velocity Conference

We are thrilled to announce Jack Pestello, Senior Vice President of Private Brands for Walmart U.S. will present at this year’s Velocity Conference, April 29 – May 1 in Charlotte, NC. Jack joins more than a dozen retail executives who will share this year’s Velocity stage. Register today! Jack has led private brands at the world largest retailer since 2014. Under his leadership, the Walmart team has reinvented the private brand portfolio and won numerous Vertex Awards along the way. He will brin...
Tags: Featured, Walmart, Jack, Velocity, Branding, Charlotte, Don, Walmart U S


Velocity Conference Final Agenda Announced

Velocity: the My Private Brand Conference, today released its final 2019 agenda. Velocity will be held on April 29 – May 1 at the Le Meridien in Charlotte, NC. “Monumental changes are taking place that are completely changing private brand,” said Christopher Durham, conference creator and president of My Private Brand. “While traditional retail is clearly undergoing seismic changes, private brands are here to stay, the industry has dramatically shifted from old school private label fast follower...
Tags: Amazon, Featured, Australia, France, Germany, America, Walmart, Aldi, Canada, Italy, Lidl, Dallas, University Of California Berkeley, UC Berkeley, Velocity, Jason


Inside the World of a Private Brand Retail Executive A Velocity Conference Panel

I am excited to announce the last presentation completing this year’s groundbreaking lineup for Velocity: The My Private Brand Conference “Inside the World of a Private Brand Retail Executive.” The panel discussion moderated by Tahir Taj, Head of Europe & Asia Pacific, Daymon International will include: Jason Ulichnie, VP Of Own Brands, Schnucks Markets, Inc. Kristof Duna, Sr. Director, Center Store & Private Brands, MDI/Lowes Foods Annslee Deluca, Brand Manager, Boxed.com Don Helms, former D...
Tags: Featured, Velocity, Branding, Lowe, Charlotte NC, Le Meridien, Walmart Kroger Publix, Don Helms


Velocity Conference Hotel Discount Ends Friday

Have you booked your hotel room for Velocity: the My Private Brand Conference? Be sure to make your reservations soon, as the room block discount ends Friday, March 29, 2019. The Le Méridien hotel is the site of the 3rd Annual Velocity Conference scheduled for April 29 – May 1, 2019 in Charlotte, NC. Conference room rate is $199 a night plus taxes and fees. Group rate available until March 29, 2019, or until sold out. Ideally situated in Uptown Charlotte, immerse yourself in the mix of culture...
Tags: Featured, Velocity, Branding, Charlotte, Charlotte North Carolina, Le Meridien, Uptown Charlotte, Le Meridien Hub, Charlotte NC Conference, Le Méridien Charlotte Retreat


Chris Skyers & Laura Kind of Wakefern to Speak at the Velocity Conference

I am proud to announce that we have added another exciting pair of speakers to this year’s Velocity Conference Chris Skyers Vice President of Private Label and Own Brand and Laura Kind, Director of Brand Marketing and Packaging, Own Brands for Wakefern Food Corp. The pair join a groundbreaking roster of executive speakers from Walmart, Kroger, Publix, Boxed.com and more. The conference will be held April 29 – May 1, 2019, at the Le Méridien in Charlotte, NC. The pair will present: Wakefern’s Ow...
Tags: Featured, Walmart, Karen, Manhattan, Velocity, Chris, Branding, Northwestern University, Laura, Aaron, Bloomingdale, Justine, Dearborn, Asher, Charlotte NC, Evanston Illinois


Tim Cox of Publix to take the stage at the Velocity Conference

As we get closer to the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien in Charlotte, NC I am thrilled to preview another exciting presentation. Tim Cox director of creative services for Publix Super Markets, and I will sit down on stage to discuss Publix iconic private brands, their history, evolution, and future. Tim leads the in-house creative team on brand expression. Their work includes, among other things, print, digital an...
Tags: Featured, Velocity, Branding, Publix, Tim, Charlotte NC, Publix Super Markets, Tim Cox, Boxed, Tim REGISTER


Velocity Conference Preview: SPEED TO MARKET – from 0 to 100 in 6 short months

Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. REGISTER FOR THE VELOCITY CONFERENCE NOW! Today’s speakers are: Brent Tininenko, Vice President, Private Brands at Fred’s has spent the...
Tags: Featured, Malaysia, Dallas, Velocity, Maria, Branding, Charlotte, Fred, Sydney Australia, Daymon Worldwide, Maria Dubuc, PriceSmart, Fred's, Walmart Sam 's Club Daymon Worldwide, Nash Finch, Méridien Charlotte


Walmart SVP, Jack Pestello to Present at Velocity Conference

We are thrilled to announce Jack Pestello, Senior Vice President of Private Brands for Walmart U.S. will present at this year’s Velocity Conference, April 29 – May 1 in Charlotte, NC. Jack joins more than a dozen retail executives who will share this year’s Velocity stage. Register today! Jack has led private brands at the world largest retailer since 2014. Under his leadership, the Walmart team has reinvented the private brand portfolio and won numerous Vertex Awards along the way. He will brin...
Tags: Featured, Walmart, Jack, Velocity, Branding, Charlotte, Walmart U S, Jack Pestello, Walmart SVP, Walmart SVP Jack Pestello


Velocity Preview: Retail Disruptors: The Spectacular Rise of the Hard Discounters

If you have visited the Velocity Conference website you know the theme for this year is Icon, Geniuses and Mavericks. The Private Brand Revolution Grows! This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Today I am excited to present one of the Geniuses in that help bring that theme to life, Jan-Benedict Steenkamp. Private brand readers may remember Steenkamp’s 2007 seminal book “Private Label Strategy: How to Beat the Store Brand Challenge.” P...
Tags: Featured, Australia, France, Germany, US, America, Walmart, Aldi, Italy, Lidl, Velocity, Branding, Joe, Great Britain, Kroger, Mavericks


Jason Bidart VP of Private Brands, Fairway Market to Speak at Velocity Conference

I am excited to announce the next presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Today’s speaker is Jason Bidart, Vice President of Private Brand Programs, Fairway Market the iconic New York retailer and brand wit...
Tags: New York, Featured, New York City, Velocity, Jason, Branding, Central Park, Charlotte, Fairway Market, University of Florida He, New York Road, Greater New York City, Jason Bidart, Méridien Charlotte, NY Metro area Fairway, Natural Grocery Wellness


Kroger VP Gil Phipps to Present at Velocity Conference

If you haven’t already registered for this year third annual Velocity Conference, April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC now is the time. Tickets are selling fast and you do not want to miss Gil Phipps, VP Branding, Marketing, & Our Brands for Kroger when he presents: EVOLUTION OF OUR BRANDS: FROM “KNOCK-OFFS” TO “KNOCK-OUTS” One of the industry’s most established and highly regarded grocery retailers won’t stop pushing the boundaries to increase its private bran...
Tags: Featured, Velocity, Branding, Kroger, Charlotte NC, Vertex, Gil Phipps, Méridien Charlotte, VP Branding Marketing Our Brands


Velocity Conference Preview: SPEED TO MARKET – from 0 to 100 in 6 short months

Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. REGISTER FOR THE VELOCITY CONFERENCE NOW! Today’s speakers are: Brent Tininenko, Vice President, Private Brands at Fred’s has spent the...
Tags: Featured, Malaysia, Dallas, Velocity, Maria, Branding, Charlotte, Fred, Sydney Australia, Daymon Worldwide, Maria Dubuc, PriceSmart, Fred's, Walmart Sam 's Club Daymon Worldwide, Nash Finch, Méridien Charlotte


Create Your Own Iconic Brand: Multi-Sensory Branding: Velocity Conference Preview

I am excited to announce the next presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Register Today! Today’s speaker is Michelle Harper. She plays a key role in the development of fragrances for Arylessence clients ar...
Tags: Featured, Velocity, Branding, Charlotte, Michelle, Rutgers University, Méridien Charlotte, Michelle Harper, Scent Design and Technical Services


Velocity Early Bird Registration Ends Midnight Friday!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Midnight EST Friday, February 15th. Miss this opportunity and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now and join us April 29 – May 1 in Charlotte! Your ticket unlocks unrivaled networking, business opportunities and learning including… 16+ keynotes, panels and conversations with actionable insights and tactics Business-defining networking events where you’ll engage with...
Tags: Featured, Velocity, Branding, Velocity Conference Innovation Expo You


DON’T MISS OUT! Save $300 on Velocity Registration!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Friday, February 15th. My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com and Brandefy as well as academics an...
Tags: Featured, Velocity, Branding, Metro, Kroger, Don, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp


Tracking Free Recoil And Recoil Mitigation To Test For Effects on Velocity

Firearms have been a source of entertainment, providing food and self-defense since their invention. They’ve also provided an avenue of hands-on exploration of science and engineering. Being able to understand the physics and mechanics of what’s taking place while shooting can help us be more consistent and efficient to be able to place rounds on […] Read More … The post Tracking Free Recoil And Recoil Mitigation To Test For Effects on Velocity appeared first on The Firearm Blog.
Tags: Guns, Velocity, Editorial, Accelerometer, 6.5 Creedmoor, Recoil, Recoil Mitigation


Velocity Conference Preview: Key Imperatives for Success

Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Our latest speaker is Doug Baker vice president for the Food Marketing Institute where he facilitates professional, non-competitive coll...
Tags: Featured, Velocity, Branding, Charlotte, Doug, FMI, Doug Baker, Food Marketing Institute, Food Stores, SmartLabel, Méridien Charlotte, CIO Technology Board Asset Protection Council, Kroger Kraft Nabisco, Federated Foods, VP of Private Brands Doug Baker