Posts filtered by tags: Verified Experts[x]


 

Verified Expert Brand Designer: Milkinside

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products. Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products from zero to launch. Their services are expensive, partly due to their expertise in product development, motion graphic design and anima...
Tags: Startups, TC, Design, Marketing, Tech, Talent, Hiring, Branding, Brand Strategy, Personnel, Gleb, Gleb Kuznetsov, Verified Experts, Brand Designers, Milkinside, Jacob Hvid Stockholm Sweden


Verified Expert Brand Designer: Phil Weiner

As a former entrepreneur turned independent designer, Phil Weiner gets the startup life. He often describes himself as a second co-founder for his clients, unafraid of 2AM phone calls and prepping pitch decks for investors. He’s a “full stack” creative director based in Oakland, CA with a passion for tackling cultural tension. Learn more about why design runs in his blood, his branding philosophy, and more. On his ideal client: “There are certain values that we have to have in line. The number...
Tags: Startups, TC, Washington Post, Linkedin, Tech, Talent, Hiring, Lucy, Branding, Ny Daily News, Don, Phil, London UK, Oakland CA, Brand Strategy, Personnel


Verified Expert Brand Designer: Kristine Arth

After spending a decade working at international design and branding agencies, Kristine Arth launched her own independent branding agency called Lobster Phone last April. Since then, she’s launched 22 brands under her unofficial tagline “I don’t sleep.” Lobster Phone, however, is all about creating iconic brands with bold personality, which Kristine passionately delivers to her clients. We spoke to Kristine about her branding philosophy, the story behind the name Lobster Phone, and why she loves...
Tags: Startups, TC, San Francisco, Tech, Chicago, Talent, Hiring, Columbia, Kristine, Personnel, Verified Experts, Yvonne Leow, Brand Designers, Kristine Arth, Lobster Phone, Julián Ríos Cantú México City Mexico Co


Verified Expert Brand Designer: The Working Assembly

The Working Assembly began as a side hustle. Jolene Delisle and Lawrence O’Toole juggled full-time jobs while collaborating on projects for startup clients, and they eventually realized there was an opportunity to help companies with branding, marketing, and advertising. In the past four years, TWA has grown from a team of two to a team of twenty in NYC’s Flatiron district. We spoke with Creative Director and Partner Jolene Delisle about their start, their new initiative 24-Hour Assembly—a ...
Tags: Startups, TC, Ecommerce, Tech, Talent, Hiring, Lawrence, Zola, Flatiron, TWA, Personnel, Lawrence O Toole, Michael Wayne, Verified Experts, Brand Designers, Working Assembly


It’s open season for poaching talent in Silicon Valley

Nick Saenz & John Frost Contributor Nick Saenz and John Frost are attorneys at at Lewis & Llewellyn LLP, a boutique litigation firm in San Francisco specializing in complex corporate litigation. Several recent court decisions have changed the landscape of California’s competition law, concluding that employee non-solicitation provisions are per se invalid. These cases have major implications both for mature companies relying on such provisions to preserve their...
Tags: Travel, TC, Column, California, San Francisco, Silicon Valley, Lawyers, John Frost, Verified Experts, Nick Saenz John Frost Contributor Nick Saenz, Lewis Llewellyn LLP


How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the ...
Tags: Google, Social, Startups, Facebook, Ecommerce, Column, Y Combinator, Pinterest, Social Networks, Marketing, Tech, Hack, Talent, Sales And Marketing, Google Shopping, TechStars


Verified Expert Brand Designer: Ramotion

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped companies ranging from Bitmoji’s early brand identity to Mozilla’s rebrand. We spoke to Ramotion’s CEO Denis Pakhaliuk about their iterative approach, his favorite branding projects and more.   Ramotion’s branding philosophy: “We are a big fan of starting small: designing a small package...
Tags: Startups, TC, Tech, Mozilla, Talent, Hiring, Branding, Bay Area, Personnel, Bitmoji, Verified Experts, Yvonne Leow, Brand Designers, Ramotion, Denis Pakhaliuk, Kevin Sproles Austin


Help TechCrunch find the best startup growth marketing agencies

While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, Pinterest, Instagram, and Dropbox have become dominant players in their market in the course of a few years, but how did they do it? As traditional marketing channels, like newspapers, TV, and PR, become less effective, how do startups go from zero users to their first one million customers? Today, we’re launching a new initiative to he...
Tags: Startups, TC, Sales, Tech, Hack, Talent, Sales And Marketing, Nominations, Hiring, Product Management, Online Advertising, Digital Marketing, Growth Hacking, Personnel, Verified Experts, Slack Airbnb Pinterest Instagram


Google Cloud, McDonald’s big tech acquisition, and motivating an engineering team

Our live conference call on Google Cloud Next Last week at its conference in San Francisco, Google Cloud unveiled a bevy of new features, and we also got to hear for the first time from its head honcho, Thomas Kurian . TechCrunch was on the scene, with enterprise editor Frederic Lardinois and enterprise reporter Ron Miller covering all aspects of this major conference. They conducted a live conference call with Extra Crunch members last week. In case you missed it, we’ve posted the transcript...
Tags: Google, TC, Uber, San Francisco, Tech, Mcdonalds, CircleCI, Lucas Matney, Bessemer, Greenberg Traurig, McDonald, Ron Miller, Frederic Lardinois, Douglas Rushkoff, Google Cloud, Adam Fisher


Verified Expert Brand Designer: Lake Buckley

In 2017, Lake Buckley turned down an in-house role at Patagonia to launch her freelance design career in a 400 sq. ft studio in Brooklyn, NY. Since then, the RISD-trained designer and art director has helped founders bring their mission-driven brand to life. We spoke with Lake about why she chose to become an independent designer, what makes a successful client collaboration, and what projects she’s most proud of (hint: one of them involves fig wasps). Why she likes working with founders: ...
Tags: Startups, TC, Tech, Patagonia, Talent, Hiring, Lake, Brooklyn NY, RISD, Personnel, Verified Experts, Yvonne Leow, Brand Designers, Lake Buckley


New USPTO Guidance May Clear Path for More Technology Patents

James J. DeCarlo Contributor James J. DeCarlo is a shareholder in Greenberg Traurig’s Intellectual Property Practice Group. A registered patent attorney, he is actively involved in virtually all aspects of intellectual property counseling. He has spent nearly 30 years litigating, licensing and procuring patents in the software, hardware, internet and networking spaces, among many others. Mr. DeCarlo can be reached at [email protected] Chinh H...
Tags: TC, Column, Lawsuit, Government, Tech, Policy, Patents, Uspto, Lawyers, Mayo, Pham, Examiner, United States Patent and Trademark Office USPTO, Alice Mayo, DeCarlo, Verified Experts


Verified Expert Brand Designer: Mark Forscher

After leading design teams at Code and Theory, ABC News, and Newsweek Digital, Mark Forscher retired his managerial hat and decided to start his own creative studio called Under After in 2008. His natural interest in technology coupled with his background in branding and product design, makes him an obvious collaborator for founders looking to launch their company. We talked to him about his creative process, some of his favorite branding projects, and more.   Mark’s branding philosophy: “...
Tags: Startups, TC, Tech, Nike, Talent, Abc News, Hiring, Mark, Parsons, MFA, Personnel, Verified Experts, Yvonne Leow, Brand Designers, Mark Forscher, Newsweek Digital


Verified Expert Lawyer: Adam Zagaris

Adam Zagaris prides himself in being an outside general counsel who helps startups get day-to-day paperwork done efficiently and well — particularly when they are facing off against tough bigger partners.  Although he started his career at big Silicon Valley law firms, he has built a streamlined practice at Moonshot Legal in recent years that covers everything from contracts and terms to intellectual property and human resources.  He gives his no-holds-barred view of his practice and the startu...
Tags: Google, TC, New York, London, Maryland, California, Washington, India, San Francisco, Tech, Indiana, Dallas, Silicon Valley, San Jose, Jeremy, Talent


Verified Expert Brand Designer: Character

Character is celebrating its 20-year anniversary this year, and this SF-based branding and design agency has a lot to be proud of. Founded by Ben Pham, Tish Evangelista, and Rishi Shourie, Character has helped startups like Doordash, Glint, Molekule, and many others, launch their companies into the world. We interviewed co-founder Ben Pham about Character’s early days, their commitment to collaborating with mission-driven founders, and why relationships define who they are and what they do as a ...
Tags: Startups, TC, New York, California, La, San Francisco, Tech, Talent, Hiring, Gary Friedman, Personnel, Ben Pham, Verified Experts, Brand Designers, Ben Pham Tish Evangelista, Rishi Shourie Character


Verified Expert Brand Designer: Red Antler

In 2007, Emily Heyward, JB Osborne, and Simon Endres began their own entrepreneurial journey began and they left their corporate jobs to start a brand design agency called Red Antler. They not only believed in the power of branding to drive growth and scale, but they also wanted to work exclusively with startups. Since then, Red Antler has become an industry powerhouse designing and launching brand identities for companies, like Casper and Brandless, into the world. We spoke with Emily, Red Ant...
Tags: Startups, TC, New York, Tech, New Zealand, Casper, Talent, Hiring, Emily, Personnel, Red Antler, Emily Heyward, Verified Experts, Yvonne Leow, Brand Designers, Emily Heyward JB Osborne


Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. Editor’s note: This guest post is a part of our latest initiative to ...
Tags: Startups, TC, Column, Electronics, Entrepreneur, Tech, Nike, Editor, Casper, Talent, Hiring, Startup Company, Product Management, Branding, Emily, Brand Strategy


Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom) Editor’s note: This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented brand designer you’ve worked with. During a de...
Tags: Startups, TC, Column, Author, Designer, Editor, Linguistics, Graphic Design, Talent, Hiring, Red Hat, Product Management, Branding, Contractor, GRAMS, Personnel


Three keys to cultivating an effective product development culture

Scott Tong Contributor Share on Twitter Scott Tong is a startup advisor and entrepreneur in residence at IMO Ventures. Previously he was head of product design at Pinterest, co-founder at IFTTT, and principal designer at IDEO. Follow him @ScottTong on Twitter. Editor’s note: This guest post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-sta...
Tags: Amazon, Energy, TC, Column, Design, Technology, Pinterest, Articles, Tech, Culture, Editor, Talent, Usability, Product Management, Branding, User Interfaces


Startup Law A to Z: Regulatory Compliance

Startups are but one species in a complex regulatory and public policy ecosystem. This ecosystem is larger and more powerfully dynamic than many founders appreciate, with distinct yet overlapping laws at the federal, state and local/city levels, all set against a vast array of public and private interests. Where startup founders see opportunity for disruption in regulated markets, lawyers counsel prudence: regulations exist to promote certain strongly-held public policy objectives which (unlike...
Tags: Google, Security, Startups, TC, Lawsuit, Legal, Taxes, Privacy, Law, Finance, Government, Employment, Tech, Tax, Banking, Policy


How to make sure that your product is accessible to all users

Beth Franssen Contributor Beth Franssen is an expert in digital accessibility, WCAG and Section 508 compliance. She helps fintech, retail and payment companies implement digital accessibility strategies for Nexient, a leading provider of 100% US-based Agile software product development. Every founder wants an eye-catching website or app, but it’s easy to overlook a basic fact: not all your potential visitors will experience your content with their eyes. If you ha...
Tags: Startups, TC, Column, Lawsuit, Beyonce, US, Tech, United States, Lawyers, Ada, Beyonce Knowles, WCAG, Parkwood Entertainment, Verified Experts, Beth Franssen


Verified Expert Lawyer: Mike Lincoln

In 1999, Mike Lincoln co-founded the first East Coast office of top Silicon Valley law firm Cooley LLP. Over the last two decades, he has built out the practice to extend well beyond the region, today covering Boston and New York too, while also heading up the firm’s business department, and serving as an adjunct professor at the University of Virginia. Along the way, he has collected an impassioned group of founder clients, more than two dozen of whom had a lot to tell us about how he has helpe...
Tags: TC, New York, Boston, Tech, Palo Alto, Chicago, Washington Dc, Aol, Silicon Valley, Dc, Lawyers, East Coast, EMC, Eric Eldon, East, Latham


Why convertible notes are safer than SAFEs

José Ancer Contributor José Ancer is an Emerging Companies partner at Egan Nelson LLP, a top-tier boutique law firm delivering lean, world-class legal counsel to startups underserved by traditional firms. As the saying goes, where you stand on an issue often rests on where you sit. Translated into startup law and finance, your views on how to approach fundraising are often heavily influenced by where your company and your investors are located. As a startup lawy...
Tags: Column, Tech, Silicon Valley, Lawyers, Seed Funding, Convertible Note, Simple Agreement For Future Equity, Verified Experts, Egan Nelson LLP, José Ancer Contributor José Ancer, Austin Seattle NYC Denver


Pre- and Post-Money SAFEs: Choosing the right one for your startup

Jared Verzello Contributor Jared Verzello is a startup and venture capital lawyer and GM of Atrium Seed where he guides companies through formation, fundraising, hiring, and managing board meetings. With Y Combinator’s Demo Day taking place at Pier 48 in San Francisco next week, its largest batch of companies ever is getting ready to present to an audience of select investors. Having taken Atrium through Demo Day myself, I have first-hand knowledge of the process...
Tags: Startups, TC, Column, San Francisco, Tech, Gm, Lawyers, Verified Experts, Jared Verzello


What to watch for in a VC term sheet

Mital Makadia Contributor Mital is a partner at Grellas Shah, focusing on representing tech startups and startup founders. She provides counsel on a variety of corporate and transactional matters and negotiates and structures equity financings, M&A transactions, and commercial and intellectual property transactions for her clients. When startup founders review a VC term sheet, they are mostly only interested in the pre-money valuation and the board composition. T...
Tags: Startups, Column, Tech, Venture Capital, Lawyers, Term Sheets, Startup Lawyers, Verified Experts, Grellas Shah, Mital Makadia Contributor Mital


Verified Expert Lawyer: Mital Makadia

Mital Makadia’s legal career began on the East Coast, with Big Law firms, but she moved into early-stage startup work with long-time Silicon Valley boutique Grellas Shah nearly a decade ago. She’ll work with companies on a range of usual startup issues, but she and the firm also focus on individual founder representation (when it comes to that). As part of the interview below, we got into a conversation about contentious terms in term sheets — and she ended up writing a guest post for us about t...
Tags: TC, New York, Tech, Silicon Valley, West Coast, Lawyers, East Coast, Eric Eldon, Verified Experts, Mital Makadia, Grellas Shah, George Grellas George


Verified Expert Lawyer: Chinh Pham

Chinh Pham got his first degree in genetics, but realized his real interest was the law as it applies to technology. Today, he combines his interests by working with a wide range of startups, including those in the life sciences, medical hardware and other industries where intellectual property defines a company from day one. As the co-chair of the emerging technology practice at international law firm Greenberg Traurig LLP, he and his team provide a range of services to companies from the groun...
Tags: TC, Boston, San Francisco, Tech, United States, Lawyers, Eric Eldon, Greenberg Traurig LLP, Chinh Pham, Chinh, Verified Experts, Lishan Aklog, MD New York NY, PAVmed Inc


Startup Law A to Z: Employment Law

Your startup will not succeed unless you, the founder, build an exceptional team. Great teams are built on top of great culture. Yet any venture-backed startup founder will tell you, myself included, that developing a positive corporate culture is more art than science, requiring constant and creative recalibration as your company grows. What then does this have to do with employment law? First, building an exceptional team means hiring great people; whether that involves W-9s for consultants, I...
Tags: Startups, California, Social Security, Medicare, Employment law, Lawyers, FLSA, Dynamex, Startup Lawyers, Verified Experts, Startup Law, Startup Law A to Z, ADP Gusto Paychex


Verified Expert Lawyer: Jared Verzello

TechCrunch is profiling great startup lawyers wherever they may be working — and that includes within new companies built from the ground up around tech. Today, we’re interviewing Jared Verzello of Atrium. While even the most old-line of law firms have begun integrating document automation and analysis software, Atrium started that way. Around two years old, it’s both a full-service corporate law firm, Atrium LLP, and a technology startup, Atrium Legal Technology Services, that focuses on buildi...
Tags: TC, Utah, San Francisco, Tech, Georgia, Palo Alto, Connecticut, Silicon Valley, Lawyers, Delaware, Jared, Eric Eldon, Brigham Young University, Cooley LLP, Atrium LLP, Startup Lawyers


Startup Law A to Z: Customer Contracts

Your startup needs customers to survive. If and when you make sales or generate installs, you are wading into the fast moving stream of commerce and exposing yourself to risk. Well-drafted customer contracts limit your liability and create legally enforceable rights to get paid for your work. In fact, contracts are actually dispute prevention mechanisms, forcing parties on either side to clearly define what is supposed to happen in advance, aligning expectations and increasing the likelihood tha...
Tags: Tech, Lawyers, UC Berkeley That, Verified Experts, Startup Law, Startup Law A to Z


Verified Expert Lawyer: Sam Angus

Sam Angus has been a lawyer in Silicon Valley since the 1990s. Today, he represents some of the biggest names in the startup world, from their earliest days through acquisitions and IPOs, and including four acquisitions last year: TSheets, GitHub, Glint and HelloSign. But his startup experience actually goes back to the 1980s, when he and some friends built a booming calendar publishing business out of their dorm room during college. In the interview below, he tells us about the ups and downs of...
Tags: TC, US, Tech, Madonna, Silicon Valley, Lawyers, Michael Jackson, Sam, Eric Eldon, Ucsb, Valley, UC Santa Barbara, Angus, Fenwick West, Eldon, Kira