Posts filtered by tags: Video-ads[x]


 

LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channel People-Based

World’s Largest Independent Omnichannel Identity Graph Now Powers People-Based Connected TV Advertising and Media Analytics at Scale SAN FRANCISCO — LiveRamp® (NYSE: RAMP) – the leading identity platform for powering exceptional experiences – announced it is expanding the capabilities of its IdentityLink™ platform to include advertising’s fastest growing video channel – Connected TV. By linking […] The post LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channe...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Liveramp, Scale San Francisco, Identitylink


The Difference Between Gillette & Nike Ads

Why one missed the mark and the other lifted sales by $6-billion If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have context to the situation we’re about to discuss. It’s shocking on more than one level. Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”. And, despite being near non-existent in the world of social, their YouTube video has amassed ove...
Tags: Facebook, Advertising, Marketing, Nike, Video Ads, Ads, Viral Video, Serena Williams, Gillette, Simon Sinek, Alex Jones, Gamble, Proctor, Blog Herald, Gilitte, Byte Media Group


The FreeWheel Council for Premium Video Europe Delves into the Programmatic Promise

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way of successfully reaching audiences across multiple screens – yet its benefits are often misunderstood. In its new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks […] The post The FreeWheel Council for Premium Video Europe Delves into the Programmatic Pr...
Tags: Advertising, Video Ads, Press Releases, Media Buying, London UK, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Freewheel Council For Premium Video, FreeWheel Council, FreeWheel Council for Premium Video Europe Delves


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button that directs users to tap to get more information. Presumably, this button could be customized to send users to the advertiser’s website or any other web address, but for the time being it ...
Tags: Social, TC, Mobile, Apps, Video, Advertising Tech, China, Advertising, Tech, Video Ads, Ads, Ad Tech, Native Ads, Bytedance, Tiktok, Disney s Kingdom Hearts


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Advertising Programmatically

Partnership brings unique, live CTV inventory to programmatic buyers for the first time NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The […] The post Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Adverti...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, CTV, Cheddar, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Telaria


FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

Marks important step forward in “one order, one report” ad buying across all video Greater automation and holistic, results-driven advertising delivery will open up access to TV for more companies NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s […] The post FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader In...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving, CMCSA, Linear TV, FreeWheel


Measuring the Success of TrueView YouTube Ads

Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads. Read more at PPCHero.com
Tags: Google, Youtube, Seo, How To, Video Ads, Guide, Youtube Advertising, Youtube Ads, Youtube True-View Ads


Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”

Consumers Strongly Support Brand’s Message LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. Brands vs. (Social Media) Backlash: Gillette Won This Round. @Ace_Metrix revealed consumers strongly […] The post Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be” appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Los Angeles, Brand Advertising, Video Ads, Press Releases, Video Advertising, Gillette, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase


Clix Marketing Blog’s #PPC News & Views: Friday, January 25, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Journal : Our own Director of Client Services is guest posting here — outlining seven ideas for using lead gen ads for companies that don’t generate leads. Don’t miss Michelle Morgan’s post! PPC Hero : Still curious as to what the partnership means? Take a look at this analysis and insight. KlientBoost  You had us at Higher App Store Ranking. Don’t o...
Tags: Google, Amazon, Facebook, Ecommerce, Walmart, Sem, Video Ads, Holiday Season, Conversion Rate, Ppc News And Views, Search Ads, Display Network, Don, Ga, Michelle Morgan, GTM


Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering London, UK – Pixability, the leading provider of insights and optimisations for video advertising across YouTube, Facebook, and Connected TV, has announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has […] The post Pixability Announces Key Leadership Team Hires appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, London UK, YouTube Facebook, Matt Duffy, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Pixability, Matt Duffy Joins, CMO Lata Ahuja Appointed VP Engineering, Lata Ahuja


How to Use Asset Placement Customization in Facebook

Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform. Read more at PPCHero.com
Tags: Social, Mobile, Facebook, Video, Instagram, Social Media, Seo, How To, Video Ads, Facebook Ads, Mobile Ads, Advanced Ppc Strategies, How To Guides, Facebook Optimization, Image Ads


New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019

Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019. Read more at PPCHero.com
Tags: Youtube, Seo, Video Ads, Video Advertising, Advanced Ppc Strategies, Ppc Strategy, Advanced Ppc Strategy, Youtube Advertising, Youtube PPC, Youtube True-View Ads


Clix Marketing Blog’s #PPC News & Views: Friday, December 28, 2018

Happy Friday, friends, and welcome to this week’s edition (the last one of 2018!) of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Watch  Getting ready to test in its search results and Marketplace, will it give Google a run for its money or belly flop? WordStream  From Video shopping ads to the introduction of Parallel Tracking, it was certainly a busy year with all the opportunities. Practical Ecommerce Fine-tune Google Analytics for a More Profitable 20...
Tags: Google, Amazon, Sem, Google Analytics, Video Ads, Cpc, Quality Score, Ppc News And Views, Search Ads, Robert Brady, PPC News amp, Pinterest Facebook, Practical Ecommerce, Ppc Updates, Amazon Video Ads, Adwords Quality Score


Clix Marketing Blog’s #PPC News & Views: Friday, December 14, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital Facebook Attribution: Reviewing the Tool’s Pros and Cons “Who deserves credit for the final conversion?” is an important question to ask, but often a very difficult one to answer. Vertical Leap Google Analytics keyword not provided – what does it mean?  Ahh it all makes sense now: An explanation of what keyword ‘not provided’ means in Google Analytics and ho...
Tags: Amazon, Facebook, Cta, Sem, Analytics, Google Analytics, Video Ads, Ppc News And Views, Ad Extensions, Site Search, Don, Robert Brady, Google Keyword Planner, Joe Martinez, PPC News amp, Mobile Strategy


A Marketer’s Intro to Advertising on Amazon

Part of my role as a Client Partner at Portent is to stay up-to-date with marketing platforms and channels so I may determine which ones to recommend to my clients. Recently, I’ve focused on learning as much as I can about advertising through Amazon . Amazon’s expansion and transformation are intriguing. The twenty-year-old company’s growth from an online bookstore to a publicly traded empire currently valued at over $995 billion is fascinating. Since Amazon’s CEO and founder, Jeff Be...
Tags: Google, Amazon, Facebook, Advertising, Marketing, Google Search, Blogging, United States, How To, Video Ads, Display Ads, Zappos, Jeff Bezos, Amazon Echo, DSP, Cnbc


Clix Marketing Blog’s #PPC News & Views: Friday, November 30, 2018

Happy last day of November, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Social Media Examiner 6 Instagram Lead Generation Tactics: Learn to combine CTAs with Instagram features to capture more leads. LemonLight  It’s not one size fits all when it comes to strategy. Learn how to target audiences on some of the popular social platforms. CPC Strategy Mcommerce Statistics and Trends in 2019: You guessed it, mobile commerce. An...
Tags: Google, Instagram, US, Sem, Video Ads, Shopping Ads, Ppc News And Views, Robert Brady, Andrea Taylor, Joe Martinez, PPC News amp, Lead Gen, Mobile Strategy, Campaign Structure, Zato, Facebook From


How evolving user patterns drive new ad experiences on YouTube

At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly.The way we watch video is always changing. And we want to keep advertisers abreast of these trends, with new ad experiences molded to the new ways people watch. This was the spirit behind our of six-second bumper ads more than two years ago–as a response to the increasingly mobile habits of our users.Today we’re highlighting how we're adapting ...
Tags: Google, Youtube, Video Ads, Google Ads, Google Internal Data Global, YouTube Internal Data Global


From discovery to click, new YouTube ads capabilities for more effective video storytelling

The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing new ways for marketers to become more effective full-funnel storytellers using the combined power of YouTube’s creative canvas with Google’s machine learning and measurement solutions. Help viewers take action with extensions Soon you’ll be able to make your video ads more ac...
Tags: Google, Youtube, Vodafone, Video Ads, IRI, Maybelline, CPG, Google Ads, Nielsen Catalina Solutions NCS, Oracle Data Cloud, Google Measurement Partners, Brand Lift, At Advertising Week New York, Vodafone Chili, 20th Century Fox Headspace, Nielsen MPA


New MRC accreditations and partners for Google and YouTube ads measurement

Is my marketing working? It sounds like a simple question, but in today's complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions deliver are trusted, align with industry standards, and can be compared across providers.Today, w...
Tags: Google, Australia, Youtube, France, Italy, Video Ads, Display Ads, Nielsen, Mrc, Interactive Advertising Bureau IAB, Media Rating Council MRC, Bob Liodice, Doubleverify, Google Ads, Integral Ad Science IAS, George Ivie


Remarketing to User Actions Instead of Page Visits

Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions. Read more at PPCHero.com
Tags: Tools, Youtube, Seo, Video Ads, Remarketing, Google Tag Manger


Make Your Video Ads More Engaging on YouTube

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. There’s been a lot of updates in the video world so far in 2018 , but I want to step back and take a look at some of the basic features in YouTube. I still consider YouTube as one of the most underutilized tools in digital marketing, and I still see marketers not even using all the features YouTube has given us for years. Let me show you three easy ways you can make your video ads more engaging. ...
Tags: Youtube, Cta, Sem, Ppc, Video Ads, Youtube Advertising, Milwaukee Wisconsin, Joe Martinez, Paid Media and Community for Granular, Call-to-action Overlays, Companion Banners, Shopping Cards, Youtube Video Ads


YouTube woos brands with its new Creative Suite of ad tools

YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its scandals. The company announced this morning a suite of tools that will allow brands and agencies to test ads, target specific audiences with customized versions of the same ad, and tell stories over a series of ads. One new tool, Video Experiments, offers AdWords advertisers a way to test video ads on YouTube’s site, as an alternative to using focu...
Tags: Facebook, Orange Is The New Black, Video, Beyonce, Media, Instagram, Advertising Tech, Youtube, Advertising, Brands, Tech, Fox, Video Ads, Ubisoft, Ad Tech, McDonald


Reddit is rolling out video ads — and yes, they autoplay

Brace yourselves, Redditors -- video ads are coming to the platform beginning next week. The ads will autoplay in the feed thanks to the new card view and will be hosted on Reddit's native video platform launched last year. The post appeared first on Digital Trends.
Tags: News, Trends, Social Media, Web, Video Ads, Reddit


Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey NEW YORK – Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize […] The post Clinch Partners with Tapad to Enable Video Personalization at Scale ap...
Tags: Advertising, Video Ads, Display Ads, Press Releases, Video Advertising, Social Advertising, Social Media Advertising, Roas, Tapad, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Display Advertising, Return on Ad Spend, Video Personalization


SoundCloud Announces Global Programmatic Partnership with AppNexus

World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory NEW YORK – SoundCloud, the world’s largest open audio platform, announced a partnership with AppNexus, the world’s leading independent advertising technology company. Under the terms of the partnership, SoundCloud’s audio and video inventory is now available programmatically via the AppNexus Marketplace, […] The post SoundCloud Announces Global Programmatic Partnership with AppNexus appeared firs...
Tags: New York, Advertising, Video Ads, Press Releases, Soundcloud, AppNexus, Video Advertising, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Programmatic Buying, Programmatic Advertising, Audio Advertising, Pre-roll Ads


Former Executives from AOL, Discovery Networks Join Mirriad’s Growing Global Team

–Mirriad Expands Global Executive Team with Strategic New Hires –Tim Jones appointed Global Head of Research and Insights, and Neha Warrier named Vice President of Sales, India New York, NY – Video technology company Mirriad announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Tim Jones, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Video Technology, Mirriad, Neha Warrier, AOL Discovery Networks Join Mirriad, Mirriad Expands Global Executive Team, Sales India New York NY Video