Posts filtered by tags: Video Advertising[x]


 

LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channel People-Based

World’s Largest Independent Omnichannel Identity Graph Now Powers People-Based Connected TV Advertising and Media Analytics at Scale SAN FRANCISCO — LiveRamp® (NYSE: RAMP) – the leading identity platform for powering exceptional experiences – announced it is expanding the capabilities of its IdentityLink™ platform to include advertising’s fastest growing video channel – Connected TV. By linking […] The post LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channe...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Liveramp, Scale San Francisco, Identitylink


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Advertising Programmatically

Partnership brings unique, live CTV inventory to programmatic buyers for the first time NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The […] The post Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Adverti...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, CTV, Cheddar, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Telaria


Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform

New data will provide media buyers and sellers with deep ad campaign and inventory insights NEW YORK — Videa, an online marketplace for automated television advertising, announced that it will leverage Comscore TV data within its automation platform. Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. The addition of Comscore TV data […] The post Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform appeare...
Tags: Advertising, Press Releases, Comscore, Video Advertising, Media Buying, Videa, Ad & Media Strategies, Digital Intelligence, Ad Products, TV & Cable Advertising, Linear TV, Television Advertising, Comscore TV Data, TV Campaign Measurement, Videa Announces the Addition of Comscore TV Data, Comscore TV


Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”

Consumers Strongly Support Brand’s Message LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. Brands vs. (Social Media) Backlash: Gillette Won This Round. @Ace_Metrix revealed consumers strongly […] The post Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be” appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Los Angeles, Brand Advertising, Video Ads, Press Releases, Video Advertising, Gillette, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase


Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering London, UK – Pixability, the leading provider of insights and optimisations for video advertising across YouTube, Facebook, and Connected TV, has announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has […] The post Pixability Announces Key Leadership Team Hires appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, London UK, YouTube Facebook, Matt Duffy, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Pixability, Matt Duffy Joins, CMO Lata Ahuja Appointed VP Engineering, Lata Ahuja


New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019

Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019. Read more at PPCHero.com
Tags: Youtube, Seo, Video Ads, Video Advertising, Advanced Ppc Strategies, Ppc Strategy, Advanced Ppc Strategy, Youtube Advertising, Youtube PPC, Youtube True-View Ads


1,000+ Kids YouTube Channels to Exclude From Your Video Campaigns

I’m going to go over a scenario I run into often. I wish I could see your face when reading this to know we’re in agreement. When I launch new video campaigns or ad groups in Google Ads, I like to check the placements every day for at least a week to see where my ads are initially shown. So many times, these are the placement results I see… When actually reviewing the top-spending placements, I often see right off the bat they’re all kids channels. Yeah, this isn’t what we want to show our c...
Tags: Google, Youtube, Sem, Ppc, Video Advertising, Youtube Advertising, Youtube Ads, Google Ads, Placement Cleanup, Placement Exclusions, Advertising On Youtube, Channel Exclusions


Before You Pick Your YouTube Campaign Goal, Know Your Bidding Options

Marketers who plan on running video campaigns in Google Ads have the option to select a campaign goal when creating a new campaign. Here are the goal options Google Ads will present to you when creating a new campaign. Depending on what video campaign you had in mind, there are some feature limitations you will want to remember before creating the campaign. In this post, I want to show you what bidding options you have depending on what the goals of your video campaigns will be to make yo...
Tags: Google, Youtube, Uncategorized, Sem, Ppc, Video Advertising, Bid Management Strategies, Youtube Advertising, Standard, Merchant Center, Youtube Ads, Advertising On Youtube, Bidding Options, Youtbe Bidding Options, Youtube Campaigns, Product and Brand Consideration


New Device Type in Google Ads: TV Screens

For several years now, streaming devices and Smart TVs have been the elephant in the room for traditional cable companies and therefore, the way that consumers are reached with advertising while consuming video and news. 74% of US households now have at least one Internet-connected TV device. More and more channels are looking for additional ways to reach streaming users while using these devices. According to Google, users watching over 180 million hours of YouTube videos on TV screens every ...
Tags: Apple, Google, Youtube, US, Sem, Devices, Bing, Video Advertising, Google Display Network, Google Ads, Google Ads Updates, Device Reporting, Google Ads TV Screens, TV Screen Ads, TV Screen Bid Modifiers


Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey NEW YORK – Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize […] The post Clinch Partners with Tapad to Enable Video Personalization at Scale ap...
Tags: Advertising, Video Ads, Display Ads, Press Releases, Video Advertising, Social Advertising, Social Media Advertising, Roas, Tapad, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Display Advertising, Return on Ad Spend, Video Personalization


SoundCloud Announces Global Programmatic Partnership with AppNexus

World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory NEW YORK – SoundCloud, the world’s largest open audio platform, announced a partnership with AppNexus, the world’s leading independent advertising technology company. Under the terms of the partnership, SoundCloud’s audio and video inventory is now available programmatically via the AppNexus Marketplace, […] The post SoundCloud Announces Global Programmatic Partnership with AppNexus appeared firs...
Tags: New York, Advertising, Video Ads, Press Releases, Soundcloud, AppNexus, Video Advertising, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Programmatic Buying, Programmatic Advertising, Audio Advertising, Pre-roll Ads


Former Executives from AOL, Discovery Networks Join Mirriad’s Growing Global Team

–Mirriad Expands Global Executive Team with Strategic New Hires –Tim Jones appointed Global Head of Research and Insights, and Neha Warrier named Vice President of Sales, India New York, NY – Video technology company Mirriad announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Tim Jones, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Video Technology, Mirriad, Neha Warrier, AOL Discovery Networks Join Mirriad, Mirriad Expands Global Executive Team, Sales India New York NY Video


OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

Initial tests with more than 100 premium mobile partners from sports, dating, music and photo segments shatter perceptions that opt-in video is for gaming only with CPM Increases of 250 percent LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, announced that after successful testing in Q1 with more than 100 premium mobile […] The post OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Mobile Advertising, Video Advertising, App Advertising, Openx, CPM, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, OpenX the world


SpotX Expands Partnership with zvelo to Ensure Brand Safety by Filtering Out Fake News Content and Other Escalating Brand-Objectionable Categories

Partnership prevents SpotX’s advertising partners from running ads alongside fake news and problematic content related to terrorism, cryptocurrency mining, and more DENVER — SpotX, the global video advertising and monetization platform, today announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of […] The post SpotX Expands Partnership with zvelo to Ensure Brand Safety by Filterin...
Tags: Advertising, Video Ads, Press Releases, Denver, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Monetization Strategy, Video Monetization, Ad and Media Verification, Spotx


OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony

Mobile and video growth continues to surge in Q1 of 2018 outpacing overall industry growth LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management […] The post OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony appeared first on Ad...
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Mobile Advertising, Video Advertising, Openx, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, OpenX the world, Viacom Hulu


Nearly 60% of Advertisers’ Digital Budgets Are Allocated to Video, a Steady Rise since 2016, According to IAB Research

9 in 10 Advertisers Say Original Digital Video Programming Is Critical to Media Plans & Spend on the Medium is Projected to Rise by 68% Between 2016 and the End of the Year NEW YORK – Fifty-nine percent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since […] The post Nearly 60% of Advertisers’ Digital Budgets Are Allocated to Video, a Steady Rise since 2016, According to IAB Research appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Interactive Advertising Bureau, Video Advertising, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, IAB Research, Linear TV, Video Ad Spend


Reach Users Beyond YouTube with Outstream Video Ads

Since we published our post covering An Overview of Video Advertising, AdWords has released yet another video ad format. Outstream videos are potentially valuable for expanding beyond YouTube and placing videos directly within content people are reading. In this article, we’ll walk through the basics of outstream ads, from a general description of the format to a setup guide. Where Do Outstream Ads Appear? Outstream ads show solely on mobile or tablet devices and are designed first and foremo...
Tags: Google, Video, Youtube, Sem, Video Advertising, Cpc, Google Adwords, CPM, AdWords Video Advertising, Advertising On Youtube, New Youtube Ads, Outstream Video Ads, Overview of Video Advertising AdWords


Roku Video Ads Are 67% More Effective Per Exposure Than Linear TV Ads, New Study Finds

Applebee’s, H&M, McCormick and Truvia Saw Measurable Ad Recall, Brand Lift from OTT Campaigns SAN FRANCISCO – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a new landmark study conducted by MAGNA,IPG Media Lab and Roku Inc. (Nasdaq:ROKU). Applebee’s, […] The post appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Video Ads, Roku, Press Releases, Video Advertising, Applebee, McCormick, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Linear TV, Roku Inc


SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange

SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings SoundCloud’s highly engaged millennial and Gen Z audience to the largest global ad exchange platform, making it easy for brand advertisers to connect with the tastemakers who are driving what’s new, […] The post SoundCloud’s Video and Display Inventory Now Available on Google DoubleClick Ad Exchange appeared first on Ad Tech...
Tags: Google, Featured, Advertising, Video Ads, Display Ads, Press Releases, Soundcloud, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Display Advertising, Google - DoubleClick, Gen Z Advertising, Soundcloud Ads


Telaria First Video Monetization Platform to Attain 100% Ads.txt Compliance Across All Premium Video Supply

Bans unauthorized resellers to help publishers and buyers identify legitimate video supply and reduce counterfeit inventory NEW YORK – Telaria, Inc., (NYSE:TLRA), the leading video monetization software company, announced it is the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted […] The post appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Monetization Strategy, Video Monetization, Ads.txt, Telaria, Telaria Inc


Video Top Priority for B2B Marketers as They Challenge Publishers to Help Them Do More

London: Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found. The research, based on a survey of 200 B2B marketers in the UK and […] The post Video Top Priority for B2B Marketers as They Challenge Publishers to Help Them Do More appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Linkedin, B2b Marketing, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, LinkedIn the world


Super Bowl Creative Dominates Ace Metrix Top 10 Breakthrough Ads of Q1

LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, today released its quarterly round up of outstanding creative. The list is based on Breakthrough capabilities, which combines Attention and Likeability components measured by Ace Metrix. With over 2,000 ads tested in the first quarter, the top ten ads represent the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, LOS ANGELES Ace Metrix


IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment

Provides Technical Framework for Improving Consumers’ Video Ad Experiences Across Smart TVs, Connected Devices & Other OTT Systems NEW YORK – The IAB Technology Laboratory released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities […] The post IAB Tech Lab Releases ‘Guidelines for Identifi...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Ifa, Video Advertising, Iab, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, TV & Cable Advertising, Iab Tech Lab, IAB Technology Laboratory, IAB Tech Lab Releases, OTT Platforms, Identifier For Advertising


Videa’s TV Advertising Platform Gains Speed Ahead of NAB

Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters NEW YORK – Videa, an online marketplace for automated television advertising, announced new developments for its cloud-based platform, that will further advance broadcast and advertising capabilities across the local TV ecosystem. Videa’s developments and momentum, come just one week before the NAB Show in Las […] The post Videa’s TV Advertising Platform Gains Speed Ahead of NAB appeared first on Ad Tech Dai...
Tags: Advertising, Tv Advertising, Video Ads, Press Releases, Video Advertising, Nab, Videa, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising


Mark Connon Joins ViralGains Board of Directors

Former AOL SVP joins ViralGains to help change the future of advertising BOSTON — ViralGains, the industry’s only digital video advertising journey platform, announced the appointment of Mark Connon to its Board of Directors. Connon, who has long been regarded as one of the brightest minds in marketing and advertising, will be a key voice as […] The post Mark Connon Joins ViralGains Board of Directors appeared first on Ad Tech Daily.
Tags: Boston, Advertising, Video Ads, Press Releases, Video Advertising, Connon, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Mark Connon, AOL SVP


Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars

The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new  (PDF) from the Video Advertising Bureau out today. While on its own, that figure sounds impressive, the report points out that cord cutters’ slice of the pie is still fairly small – there are 14.1 million over-the-top only households, which is just 11 percent of all U.S. TV households. That’s less than the 12 percent of ho...
Tags: TV, Television, Media, Tech, Video Ads, Tokyo, Hulu, Cord Cutting, Streaming Services, Over-the-top, Video Advertising, Emarketer, Ott, Paul Verna, Video Advertising Bureau, Monica Peart