Posts filtered by tags: Video-marketing[x]


Snap Studies Effectiveness of Its 6-Second Non-Skippable Commercials

Snap Inc. shared the results of tests it ran with advertisers to determine the effectiveness of its six-second non-skippable Commercials video ad units within Snapchat Shows. The company said it teamed up with advertisers across six verticals to run a series of 16 multicell hypothesis tests to answer the following questions: Does it work? Does...
Tags: Advertising, Video Marketing, Snap Inc, Social Pro Daily

TikTok to Be Title Sponsor for VidCon US 2021

TikTok will be the title sponsor for VidCon US 2021, which is set to be held at the Anaheim Convention Center in Anaheim, Calif., Oct. 21 through 24. The video creation platform will bring top talent and executives to all three of the event's signature tracks, deliver the keynote and sponsor some of the stages,...
Tags: Advertising, US, Video Marketing, Anaheim Calif, Anaheim Convention Center, Social Pro Daily

Video Marketing Strategy: Your Brand’s Guide for 2021

Video marketing is a huge opportunity for business owners and marketers. It’s no secret that social media giants like Facebook and YouTube have been working hard to increase video viewing time on their platforms to make more money from advertisers. And with mobile video consumption skyrocketing, this trend will continue into 2021 as the next evolution of digital marketing and branding for businesses. If you’ve ever tried making videos, then you know how challenging yet rewarding it is. W...
Tags: Facebook, Movies, Instagram, Youtube, Marketing, Seo, Cta, Birchbox, Video Marketing, Video Production, YouTube SEO, Budget Every, YouTube for Business, Content Mark, Wyzowl ROI

Beginner’s Guide to Real Estate Video Marketing

When it comes to real estate marketing, incorporating video can offer many advantages. Let’s take a closer look at what real estate video marketing is and how you can effectively use video to boost your real estate marketing campaigns. What is Real Estate Video Marketing Digital marketing is continually evolving and this also benefits the real estate market. With more than a billion users on YouTube, it comes as no surprise that more than 500 million hours of video content is being watch...
Tags: Advertising, Content Marketing, Video Marketing, National Association of Realtors, YouTube Facebook Vimeo, Real Estate Video Marketing, Real Estate Video Marketing Digital

LG Electronics Kicks Off Instagram Live Shopping Series The Upgrade

LG Electronics kicked off Instagram Live shopping series The Upgrade on the @LGUSA account Wednesday (May 26). The Upgrade will help show viewers how to upgrade their tech lifestyle in the "new normal," with a variety of influencers and personalities hosting live "shoppertainment" segments with games, product tutorials and pro tips, as well as limited-time...
Tags: Advertising, Video Marketing, LG Electronics, Social Pro Daily

How to Make a Successful YouTube Channel

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Tags: Google, Instagram, Seo, Content Marketing, Social Media Marketing, Video Marketing, YouTube Channel, Social Media Strategy, Visual storytelling, Lauren Teague, Social Media Marketing Social, Margaret Dawson, Successful Video Strategy, Audiences Sought Comfort Connection on YouTube, PGA TOUR YouTube, All YouTube

Facebook Set to Kick Off Live Shopping Fridays

Fridays through July 16 are now Live Shopping Fridays on Facebook, as the social network will feature livestream shopping experiences with brands in beauty, fashion and skincare/wellness. Consumers can engage with brands, watch demonstrations, learn from experts and get answers to questions about fit and size, as well as tips, in real time, and then...
Tags: Facebook, Advertising, Video Marketing, Social Pro Daily

Increase Your Business Visibility with Video Content Marketing

It’s no secret that video has proven to be a powerful tool to captivate audiences all over the globe.  Video can bring a visual, audio, and text element all in one cohesive content piece.  Due to this, video has become the main source of how most individuals learn and seek entertainment. Video platform websites such as TikTok and YouTube have boomed in popularity and have brought fresh content to audiences all over the globe in new and exciting ways. These sites allow users to view and intera...
Tags: Facebook, Business, Movies, Youtube, Marketing, Social Media, Content Marketing, Live Streaming, Video Marketing, YouTube Instagram, YouTube SEO, YouTube Shopping

Here Are the Winners of the 2021 YouTube Works Awards

YouTube Tuesday revealed the winners of its 2021 YouTube Works Awards, which recognize the most effective use of its platform in ad campaigns in the U.S. The Google-owned video site shared some common traits of the seven winners, adding research from Kantar: Adapting to meet the moment: YouTube viewers are used to viewing real-time and...
Tags: Google, Advertising, Kantar, Video Marketing, Social Pro Daily

Bright Wants You to Take Classes With Celebrities

Bright, a live video platform aimed at connecting celebrities, influencers and experts with audiences for interactive classes, debuts today. The premise is simple: People can use Bright to sell and operate paid, interactive video lectures with their fan bases. Creators can set their own topics and prices, and Bright will take a 20% cut off...
Tags: Media, Advertising, Video Marketing, Platforms

Petco Let the Dogs Out for Facebook Live: The Perfect Fit

Petco turned to Facebook Live Thursday night with both commerce and a cause in mind. The pet retailer hosted Facebook Live: The Perfect Fit with the dual goal of showing off pet fashions from its Reddy and Youly owned brands and having adoptable rescue dogs from Los Angeles Animal Services do the showing off. Petco...
Tags: Facebook, Advertising, Video Marketing, Reddy, Petco, Social Pro Daily, Los Angeles Animal Services, Youly

SEO for Video Marketing: Creating Your Brand’s Video Plan

A mere few years ago, a video marketing plan might have entailed uploading a few videos to Instagram and Facebook and calling it a day. Maybe you uploaded the same videos to YouTube just because it was there. And that was it. If this still sounds like your current video strategy (or worse, sounds better than your current strategy), you could be missing out on valuable search real estate and inbound traffic. Fear not, we’ve got you covered. In this post, we’ll explain the dynamic relationsh...
Tags: Google, Facebook, Movies, Instagram, Youtube, Marketing, Reddit, Video Marketing, Instream, Cpc, Skillshare, Best Top, YouTube Analytics, Facebook Post, YouTube SEO, Video SEO

Cut through the noise! Video marketing strategies that work in 2021

Do you have a video strategy? If not, now's the time to craft a video marketing plan. Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition.
Tags: Video, Marketing, Social Media, Service, Radio, Teams, Agent, Content, Content Creation, Video Marketing, Digital Marketing, YouTube Videos, Video Creation, Brokerage, Select, Social Media Video

Card Membership and Its Benefits Drive American Express’ New Global Campaign

American Express kicked off its first major global campaign since 2018 with a focus on its members. The financial services giant said the creative will highlight how it backs its card members in everyday moments to help them navigate both the present and the future. The term "member" first appeared in American Express' marketing in...
Tags: Advertising, American Express, Video Marketing, Social Pro Daily

TruTV to Plug Premiere of Magic Series Big Trick Energy With Facebook Live Event

TruTV is using Facebook Live to whet the appetite for Big Trick Energy, its new magic-themed series. Big Trick Energy features four magicians who are best friends--Wes Barker, Alex Boyer, Eric Leclerc and Chris Ramsay--and it debuts on TruTV Thursday (April 22) at 10:30 p.m. EST. Agency Glow came up with the idea of having...
Tags: Advertising, Video Marketing, TruTV, Chris Ramsay, Social Pro Daily, Big Trick Energy, Wes Barker Alex Boyer Eric Leclerc

Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’

Scotts Miracle-Gro is getting into the documentary producing business. Well, not really, but the garden care brand kicked off six-part documentary-style video series "How I Grow" Monday, sharing the stories of six real-life customers and their gardening experiences. "How I Grow" is part of the "Miracle-Gro Makes It Possible" spring campaign. Six long-form videos will...
Tags: Advertising, Video Marketing, Scotts Miracle Gro, Social Pro Daily

Video Advertising Integrations Spell the End of Advertising

With in-video clickable purchasing, the entire transaction takes place without the user ever having to navigate off-page or out of frame. This means that if I see sneakers I like in my favorite Marvel movie, I could click and purchase and then continue watching without ever having to wonder what's happening with the tesseract. Think...
Tags: Advertising, Voice, Video Marketing

Marketing through video? Here’s how to 10X your reach

The more video you create, the better you get at it. As you expand your content creation and share videos more creatively, you’ll see a massive ROI. To aid in your expanding marketing efforts, here are five simple types of videos you can easily make and creative ideas for pushing them out into the world.
Tags: Video, Marketing, Content Marketing, Service, Radio, Teams, Agent, Columns, Content Creation, Video Marketing, Video Content, Select, Kendall Bonner

Selecting A Video Production Agency For Your Company: Here’s How

Video is one of the best ways to promote and get your firm’s message across online. If you're looking to hire a video production agency for some marketing work, here's how. The post Selecting A Video Production Agency For Your Company: Here’s How appeared first on Young Upstarts.
Tags: Startups, Video, Video Marketing, Others, Video Production, Video Production Agency For Your Company

5 ways to use video marketing to strengthen your small business branding

Producing quality video is one of the first steps to maximizing brand voice. Getty/Ivan Pantic Most businesses and solo entrepreneurs use video as a marketing tool. Brands often get better results when they're able to use video to tell a compelling story. Video marketing can help to engage, educate, and energize consumers and strengthen ROI. Visit the Business section of Insider for more stories. Consumers and marketers alike have noticed a significant upward trend in video content over th...
Tags: Small Business, Marketing, Entrepreneur, Trends, Strategy, Brand Marketing, HubSpot, Video Marketing, Hootsuite, Nordic, Brand Strategy, Contributor, University of West Alabama, Contributor 2019, Getty Ivan Pantic, YouTube Tik Tok Snapchat Hulu

Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’

If you've ever wanted to cook alongside actor Sofia Vergara or music legend Patti LaBelle, you're in luck. After testing an interactive cooking show for three months, Walmart has officially launched--and extended--Cookshop, its "shoppable interactive video hub for cooking enthusiasts" on the platform Eko. The show's lineup has also expanded, adding Vergara and her son...
Tags: Ecommerce, Sofia Vergara, Advertising, Walmart, Patti Labelle, Video Marketing, Food & Beverage, Vergara, Cookshop

Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That

Nearly four years after it first launched video ads, Amazon Advertising has released a tool in its DSP to help advertisers create video content without any video assets. "The process is quick, easy, free and does not require any prior production resources and design expertise," said Abbas Fazalbhoy, senior product marketing manager, on the ecommerce...
Tags: Amazon, Advertising, DSP, Video Marketing, Amazon Advertising, Abbas Fazalbhoy

When Everyone’s a Celebrity, Cameo Wins

Cameo has been an undisputed winner of the pandemic economy, reaping the benefits of a celebrity class so bloated and unoccupied that recording videos for loyal fans seems like an appealing prospect. The premise of Cameo's primary offering is simple: A fan pays a celebrity to record a custom video for a price determined by...
Tags: Advertising, Video Marketing, Platforms, Premium, Challenger Brands, Premium Events

Scripting your Marketing Video in The Age of TikTok

Lead With A Video Today, any successful campaign should lead with a well-produced video. According to IdeaRocket, videos encourage engagement. Users (read your customers) are eighty percent more likely to… Read more » The post Scripting your Marketing Video in The Age of TikTok appeared first on
Tags: Business, Social Media, Video Marketing, Info Tech, Tiktok

Inman Handbook on digital home showings

With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy.
Tags: Mobile, Technology, Listings, Marketing, Radio, Matterport, Video Marketing, Select, Video Apps, Virtual Tours, Planitar, Listing Videos, iGUIDE, Vuse, 3d Tours, Nodalview

Roomvu adds digital ads to its automated video marketing

The app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles.
Tags: Videos, Technology, Marketing, Radio, Websites, Online Marketing, Lead Generation, Video Marketing, Landing Pages, Select, News Brief, Real Estate Technology, Professional Photography, Digital Transaction Month, Theme-month-202102, Agent Profiles

[VIDEOS] Viral Marketing Examples – 25 Videos

A viral video is every marketer’s dream. It’s a definite way to cut through the noise of the internet. Studies show that social viewers (people who watch shared content rather than videos they’ve found by browsing) are far more likely to buy a product and recommend it to others.  You can get some inspiration by watching the following 25 viral marketing videos – you will enjoy watching them and sharing with your friends: ...
Tags: Travel, Google, Alibaba, Ikea, Lg, Air New Zealand, Video Marketing, Dubai UAE, Knorr, Digital Marketing Courses, SEO International, Kenya Ice Hockey Team Dreams Big Reebok, Dove Felix Baumgartner, Redbull Ultra Reality

The value of video advertising in 2021

It’s a brand new year with brand new possibilities! One of our favourite things to do is predict what trends will top 2021. One trend that is on the tip of everyone’s tongue is video advertising! Take, for example, this Video marketing comes up over and over again: “Show up massively with quality content, but don’t forget to have fun, your followers want more joy in their life. Visibility, video, value and being more vibrant will win in 2021!” – Crissy Conner, The Visibility Queen “I predict t...
Tags: Instagram, Advertising, Marketing, ROI, Digital Advertising, Video Marketing, Video Content, Heather, Heather Murray, Communicatto, Video Content Marketing, Create Videos, Video Content Strategy, Low-budget Video Marketing, Dennis Lenhardt Dennis Lenhardt, Megan Flanagan

How to become a local real estate celebrity in 2021

To become an authority in your region and a top-selling agent, you need to become a master of engagement using video. So let’s look at how the best agents are leveraging video content in 2021.
Tags: Video, Marketing, Content Marketing, Radio, Agent, Video Marketing, Digital Marketing, Victoria Kennedy, Select

Biteable raises $7 million Series A for its template-based online video builder

Online video platform Biteable, a startup that makes it easier to create polished and professional videos using templates and a library of images and animations, has raised $7 million in Series A funding led by Cloud Apps Capital Partners. The service today competes with products from Vimeo, Canva, Adobe and others, but focuses on creating video assets that have more staying power than temporary social videos. These sort of videos are in more demand than ever, as the pandemic has prompted incre...
Tags: Startups, TC, Video, Media, Australia, Funding, Samsung, Tech, Canada, Animation, Online Video, Cto, Video Marketing, Westlake, Custom, Hobart Australia