Lexus Can Change Your Mind About Texting and Driving in 4.6 Seconds

How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, has released a  new video  to shatter this common misconception. Th e average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration...
Tags: Advertising, Automotive, Lexus, Lexus Nx, Nhtsa, National Safety Council NSC, Team One, Vinay Shahani

Lexus Puts Gamers in the Driver’s Seat

Gamers, start your engines. Lexus is unveiling the Gamers’ IS, the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie, last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bri...
Tags: Advertising, Los Angeles, Automotive, Lexus, Hud, Tokyo, Twitch, Team One, Vinay Shahani

Materazzo appointed group vice president, Toyota Marketing

Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. […] The post Materazzo appointed group vice president, Toyota Marketing appeared first on The Truth About ...
Tags: Leadership, Media, Marketing, People, Industry, Lexus, Autos, Toyota, Sales And Marketing, Nascar, Scion, Toyota Marketing, News Blog, Vinay Shahani, Ed Laukes, Lisa Materazzo

Here’s Some Evidence At Least One Rival Automaker Approved Of Volkswagen USA’s Post-Emissions Scandal Handling

Vinay Shahani, a former decade-long Nissan employee, has just been poached from Volkswagen of America by Toyota. Shahani was Volkswagen’s U.S. vice president in charge of marketing, responsible for cementing a cohesive product message after the eruption of the now infamous diesel emissions scandal that broke in September 2015. “Things are definitely difficult for the […] The post Here’s Some Evidence At Least One Rival Automaker Approved Of Volkswagen USA’s Post-Emissions Scandal Handling appear...
Tags: Marketing, Industry, Autos, Toyota, Volkswagen, Nissan, Executives, News Blog, Volkswagen USA, Volkswagen of America, Vinay Shahani, Toyota Shahani

Brand News: 10 Things You Need to Know For Thursday, May 25th

Amazon opens its seventh brick-and-mortar store, located in New York City’s Time Warner Center on Columbus Circle. Schick challenges P&G‘s Gillette with a subscription service (that sells blades for Gillette razors too) at SchickHydro.com. Schick is offering a razor subscription…that sells blades for Gillette razors. https://t.co/bMrRGHc89C — consumerist (@consumerist) May 24, 2017 Facebook signs video programming deals with Vox, BuzzFeed and other digital brands. GE CMO Linda Boff spoke ...
Tags: Amazon, Hbo, Ge, Pinterest, China, New York City, Advertising, US, CMO, Canada, Vw, Montreal, Vox, Gillette, Jcpenney, Lowe

VW Marketer Shaping Comeback Attempt Leaves for Toyota

Vinay Shahani, who helped shape Volkswagen's messaging in the wake of the automaker's emissions scandal, is leaving for Toyota.Shahani, who was VW of America's senior VP-marketing, will take over as Toyota Motor North America's VP for integrated marketing operations, overseeing media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows and other consumer events throughout the U.S. He fills a position formerly held by Ed Laukes, who in Marc...
Tags: Advertising, Vw, Toyota, Volkswagen, Toyota Motor North America, J Schultz, Shahani, Vinay Shahani, Ed Laukes, VW of America, Laukes Gregory Tebbutt VW of America

Thinking New: Inside Volkswagen's Plans to Become Relevant Again

Volkswagen, which quietly sidelined its "Das Auto" tagline after its emissions scandal erupted in late 2015, was trying out a new two-word phrase at this week's North American International Auto Show in Detroit: Think New.A brightly lit sign carrying those words hung above the German automaker's show floor space as a not-so-subtle reminder that VW needs a fresh start as it seeks to win back consumer trust. And the man leading the brand's U.S. marketing knows it won't be easy. "We are moving in t...
Tags: Advertising, United States, Vw, Volkswagen, Detroit, North American International Auto Show, J Schultz, Shahani, Vinay Shahani

Michael Horn Out as CEO of Volkswagen Group of America

Michael Horn, CEO of Volkswagen Group of America, is leaving the company six months after the German automaker admitted to rigging U.S. diesel emissions tests.Mr. Horn, 54, is leaving "by mutual agreement" to pursue other interests, effective immediately, VW said in a statement today. He will be replaced on an interim basis by Hinrich Woebcken, who on April 1 will take over as head of VW's North American region.Vinay Shahani, who was named Volkswagen of America's VP-Marketing in 2013, will remai...
Tags: America, Vw, Volkswagen, Hinrich Woebcken, Michael Horn, Volkswagen Group of America, Horn, RYAN BEENE, Vinay Shahani