Posts filtered by tags: ` Voice[x]


‘Robot Doctor’ Shows Why Customer Experience Shouldn’t Always Lean on Tech

In early March, a Kaiser Permanente hospital in Fremont, Calif., provided a 78-year-old male patient with a robotic live video feed where a doctor told him he only had a short time to live. The patient's family, upset by what they thought was a cold-hearted delivery of terrible news, recorded the exchange on a smartphone...
Tags: Voice

Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey

The story of Elizabeth Holmes and Theranos is already Silicon Valley folklore. It is a story of an entrepreneur with impeccable credentials who hoodwinked investors, customers, partners, employees and even her own board on a journey to an $8 billion startup valuation before it all came crashing down. John Carreyrou, the Wall Street Journal reporter...
Tags: Voice

Programmatic Hasn’t Been Able to Live Up to Its Potential

Programmatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach. We have seen massive growth and adoption in programmatic marketing spend over the years, but at the same time, programmatic...
Tags: Programmatic, Voice

Avoiding These 3 Brand Risks That Originate From Personalization at Scale

AI and machines' ability to learn introduces a host of new opportunities for brands and content producers, most notably hyper-personalization at unprecedented scale. This ranges from big, unstructured data analysis to advanced segmentation, from anthropomorphized virtual agents to all manner of biometrically enabled recognition, such capabilities enable altogether new modes of personalization but also come...
Tags: Advertising, Artificial Intelligence, Voice

What Brands Can Learn About Marketing to Mothers From Serena Williams’ Chase Spot

A number of studies in recent years show that new motherhood is a moment when neuroplasticity kicks in to make room for some big new ideas. It makes complete sense, as it is a big moment of learning and reappraisal. This might go halfway to explaining why I, a woman with a young baby, found...
Tags: Advertising, Voice, Serena Williams, Diversity & Inclusion

“This event is probably not unique”: On communication and metaphor in Robert Ashley’s Improvement

The opening words of Robert Ashley’s Improvement are a bit of a head-scratcher: “To continue, I must explain an idea that I am inadequate to communicate in the music.” Continue what? It’s the first line of the opera. And communicate what? If he didn’t think himself capable of communicating via music, why write an opera, of all things? Over the course of the next 88 minutes, seven voices attempt to communicate this unexplainable idea alongside an orchestral accompaniment consisting of a MIDI-cont...
Tags: New York City, Religion, Articles, Communication, Spain, Analysis, United States, Language, New York Times, Theater, Bob, Opera, Johnson, Voice, Hamilton, Bell

Identity and Advanced TV Have Reshaped Video Advertising

Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive trends changed display and rich media ads, video ads remained largely unaffected. In fact, video ads haven't actually changed in decades, aside from getting shorter and running on different types of screens. Whereas...
Tags: Advertising, Voice, Streaming & OTT

What is a Voice Over IP Phone Number and How Can It Benefit Your Business?

  The hottest technology on the market today for business and personal use is coming straight out of the VoIP and virtual phone sectors. VoIP technology lets you call from anywhere using a cell phone, computer, tablet, a VoIP phone or other data-driven device from the same number. Let’s look at what a VoIP number is and how you can get one. We’ll also discuss how to get VoIP services started and five VoIP fraud alerts that will protect your business. A VoIP number can also save you a ton of mon...
Tags: New York, Sales, Los Angeles, Voice, Don, ATA, Technology Trends, DepositPhotos, Publisher Channel Content, Voice Quality With, VoIP Fraud Attacks VoIP

Use your marketing voice

Voice is one of the most significant trends we marketers have had to face in a while. Remember when the proliferation of mobile devices changed the way we designed and built websites? Voice is going cause the same upheaval and it’s going to come even faster and be more wide-sweeping than mobile ever was. If the last decade was our mobile marketing revolution, then the upcoming decade is the era of voice. The mobile revolution made it possible for brands to reach their audiences wherever they we...
Tags: Apple, Google, Walmart, Voice, Alexa, Branding, Purina, NPD Group Inc, Amazon Echo Google, Purina Alexa

5 Themes That Kept Popping Up at This Year’s SXSW

I just completed attending my 12th consecutive year at SXSW so I have the ability to assess the most recent SXSW in the context of its predecessors, a comprehensive way to evaluate the festival. This year seemed busier and less sparse than last. In contrast, much like the previous years, there was no single standout...
Tags: Advertising, Voice, Sxsw

Challenger Brands Are Winning at Instilling Loyalty Among Consumers

It's time for big brands to start taking notice of what the little guys are doing differently. Established brands once enjoyed being a cornerstone in consumers' lives and now they find themselves losing share to a growing collection of challenger brands that are finding new ways to compete. According to reports from Catalina, major brands...
Tags: Advertising, Voice, Catalina, Challenger Brands, Legacy Brands

In-Housing Won’t Destroy Agencies—It’ll Bolster the Industry

The news from the Association of National Advertisers (ANA) that nearly 80 percent of the country's largest advertisers are taking at least some of their advertising in-house, including select strategy and creative assignments, has understandably put the agency community on the defensive. To hear the counters, one might think that the in-house movement will suck...
Tags: Advertising, Voice, Association of National Advertisers ANA

3 Steps for Brands to Create Long-Lasting Diversity in Their Organizations

March 8 was International Women's Day, giving companies everywhere the opportunity to spotlight the achievements of women within their organizations and beyond. Research from McKinsey & Company reveals that a diverse organization delivers positive impact, growing revenue and supporting innovation. This is one reason why the day is so important: It brings attention to the...
Tags: Advertising, Voice, McKinsey Company, Diversity & Inclusion, Steps for Brands to Create Long Lasting Diversity

SXSW Called for a Deeper Reflection on the Future of Big Tech

If having Bren? Brown, the guru of "courage, vulnerability, shame and empathy," as the kick-off to SXSW 2019 was a harbinger of things to come, perhaps we're on the way toward vanquishing the divisive demons that have dominated the political discourse in the U.S. today. Finally bringing our culture's obsession with both mental and physical...
Tags: Advertising, Voice, Sxsw, Bren

How Brands Are Using AI to Improve Personalization

For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale. Varying levels of marketing personalization and segmentation have been around for years, but a variety of roadblocks--namely too...
Tags: Advertising, Voice, Data & Insights

How Speakers Can Boost Their Vocal Power

In order to say it like you mean it, you are going to have to boost your vocal power Image Credit: Kevin Doncaster When you give your next speech, how do you think that your audience will be judging you? It turns out that, not unsurprisingly, a big part of how your audience will be judging you is going to be based on how your voice sounds to them. You may not be aware of it, but as humans, we are wired to have our emotions, memories, and in some cases even thoughts automatically triggered wh...
Tags: Review, Power, Record, Voice, Speaking, 6 - Present, Jim Anderson, Lower, Kevin Doncaster, Real World Public Speaking Skills Question, Irritate, Gravely, Mumble, Trail Off

'The Voice': Adam Levine lands four-chair-turn on his birthday during final blind auditions

Adam Levine's 40th birthday marked the final night of blind auditions, and the Maroon 5 front man kicked off Monday's episode with a major gift – a four-chair-turn.            [Author: USA TODAY]
Tags: Usa, News, Usa Today, Voice, Adam Levine

4 Ways to Create an OTT Strategy That Entices Cord-Cutters

In 2018, eMarketer forecast the number of connected TV users at 182.6 million, or 55.5 percent of the U.S. population. In 2022, the number is expected to rise to 204.1 million, or 60.1 percent of the population. While smart TVs have been around for a while now (Samsung unveiled theirs back in 2008), adoption rates...
Tags: Advertising, Samsung, Voice, Connected World, Streaming & OTT

Broadened Claims and Written Description

by Dennis Crouch Sprint Communications Co., L.P. v. Time Warner Cable, Inc. (Fed. Cir. 2019) (Modified Opinion)(Original Opinion) In its original decision in the case, a 2-1 appellate panel upheld a jury’s $140 million verdict in favor of the patent holder Sprint.  Time Warner petitioned for rehearing on two grounds: (1) damages apportionment; and (2) written description requirement. In response, the appellate panel has slightly modified its original opinion — but only to better explain its dama...
Tags: Law, Time Warner, Sprint, Voice, Patent, Chen, Bryson, Mayer, Georgia Pacific, Dennis Crouch, Sprint Communications Co L P, Time Warner Cable Inc Fed, Sprint Time Warner

Look Past GDPR Into Data Privacy Rules on a State-by-State Basis

No marketer's day passes without touching data privacy. Personal data is now the most prized commodity of the information age, traded on an unprecedented scale by some of the most powerful companies in the world. For marketers, it's no longer business as usual. Consumers now dictate how their personal information is collected, stored, accessed and...
Tags: Advertising, Voice, Gdpr, Data & Insights

6 Steps Global Brands Can Take to Simplifying a Social Media Campaign

Running multiple social media accounts can be challenging, especially if you're a global business running those accounts across multiple markets and in several languages. B-to-C companies will most likely split their accounts by function and/or sub-brand. They may even set different social accounts up for each new product and campaign. What happens to these accounts...
Tags: Advertising, Voice

Adam Levine: His life in photos

Maroon 5 front man and "The Voice" coach Adam Levine turns 40 on March 18, 2019. Take a look at how he's changed over the years.            [Author: USA TODAY]
Tags: Usa, News, Usa Today, Voice, Adam Levine

Happy birthday, Adam Levine: His life in photos

Maroon 5 front man and "The Voice" coach Adam Levine turns 40 on March 18, 2019. Take a look at how he's changed over the years.            [Author: USA TODAY]
Tags: Usa, News, Usa Today, Voice, Adam Levine

How Mastering Customer Identity Will Help Your Brand Win

Marketers are swimming in customer data and quickly sprawling technology stacks that promise to help them manage and make sense of it. With nearly 7,000 mar-tech vendors, marketers are overwhelmed with options, investing in many solutions to solve for different needs. As a result, they're working with siloed, inconsistent data, which makes it nearly impossible...
Tags: Advertising, Magazine, Voice

Elevate Your Digital Influence with this Event

Today’s entrepreneurs must become proficient in marketing. Digital marketing tools include websites, social media, blogs and press releases (PR). Communicating with customers remains an essential part of running a business. The Elevate Your Digital Influence event will teach you how to leverage larger media outlets. And the event will help build relationships with the media. The all-day working event happens at the Providencia Pond Retreat in Issaquah, Washington. The event happens Saturday, Ap...
Tags: Boston, Digital, Toronto, Sales, Atlanta, Chicago, Nashville, Voice, FRANKFURT Germany, Toronto Ontario, Lakewood, Social Media Examiner, Oakland Calif, San Diego Calif, DAYTONA BEACH Fla, Redwood City Calif

Keeping your Social Media Content On Brand Isn’t Hard, Read These 11 Tips

Social media has become an integral part of any modern company’s marketing strategy. However, as each platform handles content a little differently, it can be difficult to come up with a consistent strategy for multiple platforms. To find out how to make sure your message carries through, we asked the experts of Young Entrepreneur Council to weigh in on the following question: “What is the best way to make sure your social media content stays on-brand, no matter which site you’re currently post...
Tags: Sales, Social Media, Voice, Hootsuite, Young Entrepreneur Council, Instagram Facebook Twitter, DepositPhotos, Patrick Barnhill, Kevin Getch Webfor, Joey Kercher, Angela Ruth Calendar, Kristin Kimberly Marquet, Jean Ginzburg JeanGinzburg, Jonathan Long Uber Brands, Sweta Patel Startup, Joel Mathew Fortress

How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a Crisis

For the first quarter of 2019, happenings at YouTube and Fox News have had us focused on brand safety. Instances of negative attention to each channel caused brands to question their spend and presence in these spaces. Suddenly, 157 died in a plane crash, quickly shifting the focus to actual safety. The flight that went...
Tags: Advertising, Fox News, Voice

The Psychology Behind Brand Storytelling and Its Effect on Consumers

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, storytelling was the primary means of making ideas memorable, impactful and actionable. Because of its...
Tags: Advertising, Voice

Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow--and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission to make sure advertising policies are properly adhered to. But like all government-monitored regulatory environments,...
Tags: Advertising, Voice, Federal Trade Commission, Digital Marketing, Programmatic

Lent & the Light of the Transfiguration

At the Transfiguration, God told the apostles: “This is My chosen Son; listen to Him.”  Why did they need this Divine exhortation? Gospel (Read Lk 9:28b-36) St. Luke tells us about a most extraordinary episode in today’s Gospel.  We know it as the Transfiguration, when Jesus was temporarily revealed to Peter, James, and John (and through them, later, to us) in His glory—“dazzling white” light in His face and clothing.  His humanity wasn’t blotted out; rather, it was changed in a way the apostl...
Tags: Featured, Israel, Church, Religion, Jerusalem, Jesus, God, John, Voice, Moses, Peter, Abram, PAUL, St Luke, Phil, Joshua