Posts filtered by tags: ` Voice[x]


 

NPR turns comedy game show ‘Wait, Wait Don’t Tell Me!’ into an Alexa and Google voice app

NPR is turning its popular game show program “Wait, Wait…Don’t Tell Me!” into a voice application for smart speakers, including both Amazon Alexa and Google Assistant-powered devices. The new app lets listeners play along at home by answering the fill-in-the-blank questions from this week’s news – just like the players do on the NPR podcast and radio show, that’s today aired on more than 720 NPR Member stations. Also like the NPR program, the new smart speaker game includes the voice talent o...
Tags: Google, Apps, Game, Tech, Npr, Voice, Alexa, Bill Kurtis, Amazon Alexa, Peter Sagal, Smart Speaker, Voice Apps, VaynerSmart NPR


How voice tech is moving towards audience-led interactions

The Drum recently published this article by our Co-founder and CEO for Milan and Madrid, Stefano Maggi looking the implications for brands as voice technology becomes increasingly mainstream. They’ve been kind enough to let us reproduce it below. Almost every day we hear talk about voice technology; especially so here in Italy, given that Amazon has just introduced Alexa to this market. Those involved in the worlds of media and communication have been hearing talk of this technology for some ti...
Tags: Amazon, Facebook, Milan, Marketing, Social Media, Seo, Italy, Madrid, Voice, Voice Search, Alexa, Thought Leadership, Purina, Johnnie Walker, BBC Voice, Voice Technology


How Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat

Ever since Slack unveiled a new logo this week that swapped out its instantly recognizable hashtag icon for a simplified, multi-colored pinwheel, the design world and many others on Twitter have been abuzz. As with most rebrands, controversy is swirling about the changes, and it's easy to see why. For most of the critics--including a...
Tags: Advertising, Voice, Rebrands


7 Technological Innovations That Will Shape the Future of E-commerce

By Smith Willas A new wave of innovation is poised to disrupt the business yet again, especially the e-commerce sector. It’s opening up new channels and giving online businesses better ways to interact with customers. They are creating opportunities for new products, new markets, and new business dimensions. The rapid advancements in gadgets, internet access, bid data, and cutting-edge research are paving a way for a more interactive relationship between businesses and consumers. Thus the upcomi...
Tags: Google, Amazon, Business, Sales & Marketing, Alibaba, Voice, HubSpot, Alexa, Right Now, AR VR, Smith Willas, Apple Siri Amazon Alexa


CES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its Shortcomings

Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative trends facing 2019. But the reality of CES 2019 is that it was not a year of "new." Now first, let me say...
Tags: Advertising, Ces, Las Vegas, Voice


How to ‘Botify’ Your Brand and Save It From Becoming Irrelevant

Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the other hand, there has been a steady parade of failures in the subscription box sub-category of web-only brands. Birchbox is among...
Tags: Advertising, Voice, Emerging Tech


How Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different Standards

Internet, you need to chill out about the Gillette "We Believe" ad. Take a deep breath. Another one, perhaps, and let's take a moment to reflect on the irony here. Women have been defined by men through advertising, entertainment, movies, television and radio for centuries. From ads selling us products to attain more voluptuous breasts...
Tags: Advertising, Voice, Gillette, Brand Values


Alexa gets a professional ‘newscaster’ voice for reading the day’s news

Amazon already gave Alexa the ability to whisper, and now it’s rolling out another way to change the assistant’s speaking style – it’s giving Alexa a “newscaster” voice. Starting today, when U.S. customers ask Alexa “what’s the latest?” to hear the day’s news, Alexa will respond using a voice that’s similar to how a professional newscaster delivers news. The voice knows which words should be emphasized for a more realistic delivery of the news, explains Amazon. To achieve this new voice, Amazon ...
Tags: Amazon, Startups, Wikipedia, Artificial Intelligence, Data Science, Voice, Alexa, Voice Assistant, Neural TTS, Andrew Breen, TTS Research


You can tell Pandora what to play with your voice now

Pandora, play music for my workout. Pandora, play more music like this song. Pandora, thanks for letting me use my voice to tell you what I want. Tell Pandora what you want it to play and now it will play it with a new Voice Mode making music streaming simpler than ever on their mobile app. Their smart assistant works like many of the voice controlled AI’s we’ve become accustomed to in recent years like Apple’s Siri and Amazon’s Alexa but entirely based around controlling your music streamin...
Tags: Apple, Google, Amazon, Mobile, Music, Siri, App, Pandora, Streaming, Ai, Voice, Recognition, SoundHound, Alexa, Assistant, Digital Music News


Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google

Dear Readers, After a short hiatus, we're back! Welcome to the first edition of BI’s new Advertising and Media Insider newsletter. We’ve replaced our daily digest with a weekly version that publishes every Wednesday and will go deeper into the big stories we’ve been following. We’ll play around with the format, so let me know what you like/don’t like at [email protected] If you’re new to the newsletter, you can sign up here. Voice is primed take off You didn’t have to be at CES to kn...
Tags: Google, Amazon, Putin, US, Trends, Netflix, Ford, New York Times, Nbcuniversal, The Times, Audi, Hulu, Voice, Mustang, United Airlines, Rubrik


CES 2019 Promoted the Idea of a More Collaborative Year for Programmatic

If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished with round one." The comment was specific to the industry's journey toward transparency, but aptly mirrored the spirit of every conversation....
Tags: Advertising, Ces, Voice, Marc Pritchard


What Marketers Can Learn About Taking a Stand From Gillette

You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on bullying, the #MeToo movement and toxic masculinity. In the wake of #MeToo, masculinity has become an explosive topic both...
Tags: Advertising, Voice, Gillette, Brand Values


How Extending Compassion Goes a Long Way in Retaining Talent in Agencies

Competition for top talent is fierce, and the investments you make in training these employees to advocate for your brand are significant. That's why retaining high-value talent is crucial, now more so than ever before. Here is a surprisingly simple strategy that helps: Create a compassionate work environment and a culture that supports it. Promoting...
Tags: Advertising, Voice


Amazon upgrades its Fire TV Stick with the new Alexa Voice Remote

Amazon is giving its Fire TV Stick an upgrade. The company announced today it will now ship the Fire TV Stick with the new version of the Alexa Voice Remote launched last fall. The remote allows users to control other devices besides their Fire TV, thanks to its support for both Bluetooth and multi-directional infrared. However, the upgraded remote won’t impact the Fire TV Stick’s price, which remains $39.99. The new Alexa remote was arrived alongside the $49.99 Fire TV Stick 4K in October. I...
Tags: Amazon, TC, Tech, Ces, Streaming, Roku, Fire TV Stick, Fire TV, Voice, Amazon Fire TV, Cord Cutting, Alexa, Streaming Media Player, Voice Assistant, Alexa Voice Remote


Pandora launches a personalized voice assistant on iOS and Android

Pandora today announced the launch of its own, in-app voice assistant which you can call up at any time by saying “Hey Pandora,” followed by a request to play the music or podcasts you want to hear. The feature will allow you to not only control music playback with commands to play a specific artist, album, radio or playlist, but will also be capable of delivering results customized to you when responding to vague commands or those related to activity or mood. For example, you’ll get personal...
Tags: Mobile, Apps, Music, Media, Tech, Pandora, Streaming, Personalization, Voice, Amazon Echo, Streaming Service, Alexa, Voice Assistant, Phillips, Chris Phillips, Google Home


How Unusual, Stand-Out Insights Offer Clues Into Audience Preferences

As brands compete for consumer dollars, they're constantly looking for growth strategies that can help them win a larger share of the market. For many brands, the best growth opportunities may actually fall outside of their core market, with new use cases for their product or an audience sitting in the brand manager's blind spot....
Tags: Advertising, Voice


CES Deemed 2019 ‘The Year of Voice,’ Meaning We’re Still Years Away From That Reality

It was "the year of mobile"--or more specifically, "the year of mobile telephony," Telefonica reported. What year do you think that was? 2007? 2002? It was 1995. Telefonica's report covers Spain, and it's the earliest reference in Google to that fateful year. The implications of "the year of mobile" foreshadow the coverage of the 2019...
Tags: Google, Advertising, Spain, Ces, Telefonica, Voice


How a Cable News Blog Turned Into a Top Source for the Highs and Lows of Broadcast Media

Television news matters. The networks should be monitored, scrutinized, criticized and applauded when appropriate. And all of the scrutiny makes TV news better. That was the simple idea behind the launch of my blog CableNewser 15 years ago. I was a television news junkie, and I wanted to read more about the shows, the stars...
Tags: Advertising, Magazine, Voice, Lows of Broadcast Media


What Marketers Can Learn From CES’ Voice Tech Hits and Misses

As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all about the smart home of the future, which will be reliant on AI. And...
Tags: Advertising, Ces, Voice


The New York Times is betting big on Amazon Alexa as voice assistants take hold in US households

The New York Times is prioritizing voice as devices like Amazon's Echo take hold in US households. The newspaper is starting to roll out news and recommendation content that's tailored to the voice assistants. Discovery is a big hurdle for content on voice assistants, so the Times will use its print edition to promote its new skills. The New York Times is joining the race by publishers to take advantage of the growing adoption of voice assistants. Last year, the Times hired an editor, Dan San...
Tags: Google, Amazon, Facebook, Michael Barbaro, Washington Post, US, Trends, New York Times, The Times, Drake, Times, Audi, Voice, Alexa, Hearst, Sánchez


The Rise of Super Publishers Doesn’t Necessarily Mean Armageddon

When AT&T acquired AppNexus last year, it was the latest chapter in the emerging narrative of the rise of the super publisher. By way of definition, super publishers are scaled, vertically integrated companies like AT&T, Amazon and the Verizon Media Group (formerly Oath), who have shaken up the digital ad landscape, in some cases through...
Tags: Advertising, Voice, AppNexus, AT T, Programmatic, AT T Amazon, Ad Tech & Mar Tech, Verizon Media Group


5 Components of Voice Technology That Will Benefit Marketing Strategies

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe's largest marketing and technology conferences. Like AI, voice is a hot topic these days. And for good reason. Amazon recently announced a long list of new Alexa-enabled devices, such...
Tags: Amazon, Europe, Advertising, Voice, Alexa, Cologne Germany, Voice Interaction, Spotify Nestle, Plan Net Gruppe


Stage Director Liesl Tommy Set To Direct Aretha Franklin Biopic

Stage director Liesl Tommy set to direct Aretha Franklin biopic Deadline reports that the upcoming MGM-produced Aretha Franklin biopic has enlisted stage director Liesl Tommy, the Tony Award-winner of the 2016 production Eclipsed, to helm the upcoming project. PB = PB || {}; PB.gptStandAlone = PB.gptStandAlone || {}; PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAlone':[]}; googletag.cmd.push(function() { var standA...
Tags: Movies, Nbc, Aretha Franklin, Netflix, Oscar, Broadway, Nashville, Detroit, Trevor Noah, Voice, MGM, Adam Sandler, Hudson, Jennifer Hudson, Roll Hall of Fame, Franklin


By Humanizing Brands With AI, Common Marketing Issues Will Cease

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial intelligence is here to help consumers, the future winners and losers of marketing will be...
Tags: Amazon, Advertising, Artificial Intelligence, Voice


It’s Time to Implement Brand Safety Without Second Thought

It's so true that we need brand safety that we shouldn't actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected, technology-savvy media environments of all time, is it still a problem? It shouldn't be a...
Tags: Advertising, Voice, Brand Values


The Feds Cracked El Chapo's Encrypted Comms Network By Flipping His System Admin

With signs that the New York trial of notorious Mexican drug lord and alleged mass murderer Joaquin "El Chapo" Guzman is entering its end phase, prosecutors on Tuesday played copies of what they said were audio recordings of Guzman the FBI obtained "after they infiltrated his encrypted messaging system" with the help of Colombian and former cartel systems engineer Cristian Rodriguez, Reuters reported. Gizmodo reports: As has been previously reported by Vice, Colombian drug lord Jorge Cifuentes t...
Tags: New York, Tech, Fbi, Canada, New York Times, Netherlands, Times, Rolling Stone, Gizmodo, Voice, Reuters, El Chapo, Guzman, Joaquin El Chapo Guzman, Rodriguez, Sinaloa Cartel


The Areas Where Google and Amazon Outperform Each Other in Voice Technology

The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can facilitate a purchase with a simple click or command. But as voice-powered devices become more ubiquitous, the act of browsing--whether aisles,...
Tags: Google, Amazon, Advertising, Voice, Voice Technology, Voice Interaction


How Women Can Support Each Other and Channel Their Power in Agencies

This past year has been an incredible year for women. Wonderful work has been done by so many different women. But it was Janelle Mon?e's triumphant song "Django Jane," which proclaimed the exhaustion of having your agency taken away, that finally made me realize I needed to write about my experience in advertising because I...
Tags: Advertising, Voice, Django Jane, Janelle Mon?e


How Brands Can Stand Out From the Crowd at an Astounding Event Like CES

To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products there with multiple companies and experienced all of the successes (and failures) of breaking through the CES noise. So...
Tags: Advertising, Ces, Magazine, Voice


These were the top smart home trends at CES

This story was delivered to Business Insider Intelligence IoT Briefing subscribers hours before it appeared on Business Insider. To be the first to know, please click here. The 2019 Consumer Electronics Show (CES) is underway in Las Vegas, and tech companies of all stripes are unveiling their latest smart home devices. The show offers these companies a platform to lay out their vision for the future of the connected home ecosystem and to broadcast how they’re planning to evolve their devi...
Tags: Apple, Google, Amazon, Ge, US, Trends, Ces, Las Vegas, Voice, Kitchenaid, Alexa, Kohler, Simplehuman, Business Insider Intelligence, Netatmo Belkin ConnectSense These devices