Posts filtered by tags: Wieden+Kennedy[x]


 

Geek Estate Labs is Open for Business

When people ask what I do, I generally say “real estate technology consulting.” However, if you consider real estate tech to be anything that relates to buying, selling, renting, or home ownership…well, that could mean virtually anything. The new Geek Estate Labs landing page is meant to provide more clarity on how we serve startups and enterprises. Most of our services fall into two buckets: Content strategy and copywriting, for clients such as CREtech, Fifth Wall, CityBldr, and Remarkably. A ...
Tags: Amazon, Startups, Los Angeles, Radio, Thailand, Pennsylvania, Chile, San Diego, Medellin, Will, Indiana University, Rory, SANTIAGO Chile, Zoe, Fleck, Wieden Kennedy


Nike’s 'Dream Crazy' campaign takes Best in Show at the One Show

Nike ruled during the One Club's 46th annual One Show last week, taking home Best in Show as well as a slew of pencils for “Dream Crazy,” an extension of the brand’s “Just Do It” campaign. The campaign, created out of Wieden & Kennedy Portland and produced out of Park Pictures and Joint Portland, illustrated how athletes have defied expectations to make seemingly insane dreams a reality. Most notably, it included ads featuring former NFL player Colin Kaepernick along with the line, “Believe i...
Tags: Spotify, Hbo, John Lewis, London, Advertising, NFL, Colin Kaepernick, Nike, Adidas, New York Times, Portland, MPC, Microsoft Xbox, Adam Eve, Wieden Kennedy, Cybersmile Foundation


Nike's newest spot highlights women's athletics

Nike has another tearjerker on its hands. The latest addition to the brand’s “Just Do It” campaign, the spot, "Dream with Us," focuses on the U.S. women’s national soccer team and launches during Sunday’s NBA playoffs. In it, young female athletes from different sports walk out of locker rooms, and stadium tunnel in support of the soccer team. As the players get to the field, narrator Viola Davis says, “The craziest dream of all is the one that starts a million more.” The spot features pr...
Tags: Viola Davis, Advertising, San Francisco 49ers, NFL, Colin Kaepernick, Nike, Williams, Portland, Nba, Serena Williams, Elena Delle Donne, Wieden Kennedy, Gabby Douglas


Top Gold Winners at the First Night of The One Show 2019

adam&eveDDB,   Droga5 New York   and   McCann New York   were the leading Gold Pencil winners on the first night of   The One Show 2019, the prestigious global awards program from   The One Club for Creativity   celebrating excellence in creativity of ideas and quality of execution. The top Gold Pencil winner on this first night of The One Show 2019 was   adam&eveDDB   London with   Campaign Against Living Miserably (CALM)   London and   This Morning ITV   London with eight, all for...
Tags: Apple, Hbo, New York, London, Featured, Australia, New York City, Advertising, Nike, Art and design, New York Times, Portland, Mother, Madrid, Huawei, Bud Light


The&Partnership hires CSO away from McCann, Anomaly adds four group creative directors

The&Partnership hired Colm Murphy as chief strategy officer, New York. He will also manage teams at m/SIX. Most recently, Murphy was CSO at McCann New York and co-head of strategy at Droga5 prior to that. He has worked with clients including JP Morgan Chase, Under Armour, Ancestry, Georgia Pacific, Kraft Heinz and Mailchimp. Martin Cox also joins the agency, as creative director on Toyota in London. Previously, he was global creative director at Spark44, where he worked on Land Rover and Jaguar....
Tags: Europe, New York, London, Minneapolis, Advertising, Social Media, Nike, South Africa, Amsterdam, Toyota, Murphy, EMEA, CSO, BBH, Brooklyn Academy of Music, ZIMMERMAN


Hickman and Dong promoted to ECDs at 360i, Gogel joins Godfrey Dadich from Facebook

Piper Hickman and WeiWei Dong have been promoted to executive creative directors at 360i. The pair will oversee accounts including OREO, Champion, 7-Eleven and Mini. Hickman joined the agency last year as group creative director. Prior to that, she spent nearly seven years as a freelance creative director, working with shops like Ogilvy, Y&R, McCann, Saatchi & Saatchi, Havas and Grey. She has also held positions at Spike/DDB and Saatchi & Saatchi. Dong was group creative director and joined from...
Tags: Facebook, New York, Boston, Advertising, Disney, Shanghai, Tokyo, Cvs, Gillette, Maker Studios, Dong, Johnson Johnson, Deutsch, Unity, Hickman, TBWA


Ad Age’s Agency Report reveals weak agency growth and Avengers breaks the box office: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Ad Age’s 75th Annual Agency Report is out this morning, and it’s not all good news for U.S. agencies. U.S. agency revenue  rose by just 1.7 percent in 2018, the weakest growth since the ad market emerged from recession. Ad agency revenue grew just 0.4 percent and m...
Tags: Amc, Israel, Advertising, David, Netflix, New York Times, The Times, Benjamin Netanyahu, Nancy Dubuc, Hermès, North America, Times, Wall Street Journal, Kfc, Arnold, Trump


"It's Trolli" Campaign Lets Fans into the Fantastical, Glowing Neon World of Trolli

Trolli has enlisted the help of Blinkink director duo Becky & Joe in the creation of their new creative campaign 'It's Trolli!' - in partnership with Wieden+Kennedy Portland. "Cupboard" is the first in a series of content for the campaign. It depicts a troll being lured into a world of vibrant colour - a Narnia of deliciously chewy Trolli worms, if you will. This concoction of strange comedy darkness with psychedelic stop-motion animation comes courtesy of Becky & Joe, a director duo who are in...
Tags: Advertising, Food And Drink, Don, Becky Joe, BlinkInk, Trolli, Wieden+Kennedy, NFTS, Gloria J, Wieden Kennedy Portland Cupboard, Sam Gainsborough


Wieden & Kennedy cleans up at the Webbys

Wieden & Kennedy was named agency of the year at the 23rd Annual Webby Awards in New York last night, on the back of award-winning work including Nike's Colin Kaepernick "Dream Crazy" tweet, Bud Light's "Dilly Dilly" and KFC's "Return of Colonel Sanders." Following its big wins last week at Ad Age's A-List and Creativity Awards, which included Agency of the Year and Campaign of the Year honors, the independent shop picked up six Webby Awards and seven Webby People’s Voice Awards. It also earn...
Tags: Apple, New York, Australia, Advertising, Samsung, Nike, Dundee, Kennedy, Kfc, McCann, Wieden Kennedy, Wieden, AMV BBDO, BBDO New York, Droga, FCB New York


Hispanic agency LatinWorks changes name to up general market appeal

LatinWorks, one of the nation’s largest Hispanic ad agencies, is changing its name to Third Ear in a move to lure more English-language business. The rebranding, which follows a similar move by The Community a few years ago, signals a newly competitive landscape as general market shops and Hispanic agencies battle for the same accounts. Austin, Texas-based LatinWorks, which is 49 percent-owned by Omnicom Group, has gained more general market work in recent years. The 78-person shop currently ...
Tags: Advertising, America, Austin, Mars, St Louis, Flores, Austin Texas, Anheuser Busch, BURNETT, Omnicom, Omnicom Group, Texas Lottery, BBDO, MDC Partners, Wieden Kennedy, Ruelas


Here Are the Winners of the 23rd Annual Webby Awards

Wieden + Kennedy will be the star of the show when the 23rd Annual Webby Awards are handed out May 13, winning Webby Agency of the Year, six Webby Awards and seven Webby People's Voice Awards. The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and...
Tags: New York, Advertising, Cipriani Wall Street, Wieden Kennedy, Social Pro Daily


Podcasting startup Luminary debuts today. Plus, possible repercussions from the Google walkout: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today Would you shell out $7.99 a month for a subscription to dozens of new ad-free podcasts? Luminary, launching today, hopes you will. It has $100 million in venture funding and stars on board, including Trevor Noah of “The Daily Show” and writ...
Tags: Google, Verizon, Facebook, Supreme Court, Microsoft, Youtube, Advertising, Disney, Samsung, Chelsea, New York Times, Lena Dunham, Bill Gates, Iger, The New York Times, Nielsen


Ad Age's top 10 A-List winners in one handy video

      Ad Age has presented the 2019 winners of their annual A-List and Creativity Awards. The A-List, determined by the Ad Age editorial team, honors the top agencies and companies whose daring creativity, smart strategy and business acumen in 2018 made brands sing—despite the increasingly challenging landscape of shrinking budgets, shifting marketing models and distracted consumers. The group represents a curious, but important mix of disciplines—independent shop...
Tags: Verizon, Microsoft, Advertising, Nike, Burger King, Serena Williams, Fcb, Equinox, McCann, Petco, Wieden Kennedy, Goodby Silverstein Partners, Work Co, Mercedes Ikea, Netflix WeWork, BMW Pepsi Liberty Mutual


Amp Spotlight: Agency A-List & Creativity Awards 2019

This past Monday, Ad Age feted the finalists for our Agency A-List & Creativity Awards in New York. On a night when Wieden & Kennedy won Agency of the Year for the second year in a row, members of the Ad Age Amp community also had plenty to celebrate, including spots on the Agency A-List, Production Company A-List, Agency Standouts, Production Company Standouts and Agencies to Watch. Congratulations to all the winners, finalists and especially fellow Ampers. Work & Co Agency A-List No. 6 Six ...
Tags: Japan, New York, Congress, Australia, Groupon, Advertising, Samsung, Nike, Chicago, Brooklyn, Mtv, Dundee, Illinois, Burger King, Volvo, Levi


Nike Wrote a Charming Storybook About Dirk Nowitzki, Europe’s Top Contribution to the NBA

Nike has long excelled at turning athletes into heroic figures worthy of deification atop Mount Olympus, but perhaps what's most impressive is the range of ways the brand and agency Wieden + Kennedy have found to tell those epic tales over the decades. In the newest example, Wieden + Kennedy Amsterdam has created a storybook...
Tags: Europe, Advertising, Nike, Nba, Dirk Nowitzki, Mount Olympus, Wieden Kennedy, AdFreak, Wieden Kennedy Amsterdam


Wieden & Kennedy leads Ad Age’s A-List. Plus, a brand named FUCT goes to the Supreme Court: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today Wieden & Kennedy did it again. The independent agency took top honors at Ad Age’s A-List & Creativity Awards for the second year running. Wieden, working with client Nike, made a bold move to put Colin Kaepernick at the heart of Nike's me...
Tags: Post, Supreme Court, Washington Post, Youtube, Advertising, Colin Kaepernick, America, Nike, Ap, Paris, Manhattan, Associated Press, Snl, National Football League, Hulu, Faa


Wieden & Kennedy takes top honors at Ad Age's 2019 A-List & Creativity Awards

For the second year in a row, Wieden & Kennedy took the highest honor at Ad Age's A-List & Creativity Awards Gala. The event was held at Cipriani 42nd Street in Manhattan Monday night. See all of the 2019 A-List & Creativity Awards winners here. The agency topped Ad Age’s annual A-List on the strength of culture-leading campaigns for Nike, KFC, Bud Light and OkCupid and strong revenue growth in its New York office. Its work with the sportwear brand for the 30th anniversary of “Just Do It” fea...
Tags: Apple, Hbo, New York, Nbc, Australia, Advertising, NFL, Colin Kaepernick, Los Angeles, Chobani, Nike, Diageo, Netflix, Brooklyn, New York Times, Manhattan


Publicis Groupe to buy Epsilon. Plus, Nike’s homage to Tiger Woods: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today The advertising world just cut one of its biggest-ever deals: France’s Publicis Groupe is buying U.S. data-marketing giant Epsilon from Alliance Data Systems for about $4.4 billion. Publicis, which owns agencies including Saatchi & Saatchi...
Tags: Amazon, Facebook, Hbo, France, Advertising, Disney, Nike, New York Times, Paris, Jack Nicklaus, Coca Cola, Publicis, Latin America, Cnet, Alexa, Woods


See how Nike celebrated Tiger Woods’ big Masters win

Nike, which has stuck by Tiger Woods through is his playing highs and lows and off-course scandals, celebrated his big Masters win Sunday with a video that plays into the brand’s ongoing “Crazy Dreams” campaign. The video by Wieden & Kennedy, called “Tiger Woods: Same Dream,” was shared on social media just moments after Woods won his first major championship since 2008. It included glimpses of the 43-year-old’s on-course ups and downs, and ended with old footage from Woods’ childhood, when h...
Tags: Advertising, Nike, Cbs, Accenture, Jack Nicklaus, Wood, Woods, Nicklaus, Wieden Kennedy, Gatorade AT T


See how brands piled on the black hole discovery: Marketers Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] Review sites like Yelp discourage brands from incentivising reviews, but that is exactly what Tide is doing to promote its new laundry service. Find out more below, along with how electronic cigarette marketer Juul is trying to entice military members. But first, a little something from outer space.   Fade to ...
Tags: Beyonce, Advertising, Unilever, Adidas, Cnn, Pandora, Nba, Espn, J Crew, WNBA, Juul, Marketwatch, National Science Foundation, Ryan, Johnson Johnson, AT T


Tool signs Emilie Baltz, Tatjana Green joins ArtClass

Tool of North America has added Emilie Baltz to its Innovation roster. As an experiential director, food technologist and multimedia artist, Baltz has concepted and created installations such as "Lickestra," the world’s first lickable ice cream orchestra performance, non-traditional tasting events such as "Color Feast" and a multi-sensory experience for Lexus titled "intersect." Based in New York City, she  is part of the New Lab for emerging technologies and human behavior, as well as a foundin...
Tags: New York, London, Jimmy Fallon, New York City, Advertising, Los Angeles, Bbc, Green, Chicago, Michael Jordan, Messi, North America, Jonathan Glazer, Cannes, Tesla Motors, Gillette


KFC pokes fun at Instagram influencers with a Colonel Sanders version

KFC’s latest colonel isn’t a celebrity. It isn’t even a real person. Meet the Virtual Influencer Colonel, a computer-generated, suave-looking guy posting images on Instagram  (well, supposedly doing the posting). The social-media campaign—teased on Twitter and Facebook—spoofs the fame that people and, increasingly, brands, seek out on Instagram. Posts on the platform include a "secret recipe for success" tattoo on his abdomen, show off his styled gray hair and altogether modern take on ...
Tags: Facebook, Instagram, Advertising, Kfc, Klear, Chris, Sanders, Hemsworth, Liam, Turbotax, Darrell Hammond, Wieden Kennedy, OG, Harland Sanders, Yum Brands KFC, TurboTax Dr Pepper and Old Spice


Bud Light’s knight comes back to life, Jon Snow-style

  Bud Light’s knight, who was viciously slain in the brand's “Game of Thrones”-themed Super Bowl ad, has been resurrected. A new ad shows the knight coming back to life after a wizard casts a few spells. It turns out he is merely chanting varieties of pasta. The spot is a follow-up to the Super Bowl ad, which showed the knight being brutally killed in a jousting duel with The Mountain character from "Game of Thrones." That ad was co-branded with HBO as part of the network’s  #ForTheThrone ...
Tags: Hbo, Advertising, Jon Snow, Wall Street Journal, Bud Light, Millercoors, Coors Light, Miller Lite, Wieden Kennedy, Bud Knight, Coors Light Bud Light, Evercore ISI Coors Light


Duracell Sends Global Creative Account to Wunderman Thompson

Duracell has selected Wunderman Thompson as its new global creative agency partner, concluding a four-month review process which included over 10 agencies. Wunderman Thompson will be tasked with leading creative for Duracell in all regions except North America, where Wieden + Kennedy has served as creative agency of record since October 2016. W+K remains creative...
Tags: Advertising, Accounts, Duracell, North America, Wieden Kennedy, Wunderman Thompson


On the Adweek Podcast: W+K London Creative Director Ray Shaughnessy

PUNTA CANA, Dominican Republic--The idea sounded great: Crush an entire song down to just a few seconds, simulating the complex sound of a Formula 1 race car roaring past. The initial results, though, sounded more "like a robot dying." Luckily, Wieden + Kennedy creative director Ray Shaughnessy says, her team stuck with the idea of...
Tags: London, General, Advertising, Punta Cana Dominican Republic, Wieden Kennedy, Ray Shaughnessy


In Its First Converse Campaign, W+K Honors the Women Redefining Britain’s Creative Scene

Nike-owned Converse has taken a dramatic turn in its first major campaign since naming Wieden + Kennedy its creative agency of record nearly one year ago. "Spark Progress," created by the agency network's London office, showcases five young women who embody the next generation of the U.K.'s creative class. By focusing on "empowered youth who...
Tags: London, Advertising, Nike, Britain, Wieden Kennedy, Ad of the Day


A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke

A new Coca-Cola flavor is hitting the streets this week for the first time since Vanilla Coke debuted in 2007. And what better way to announce this flavor combination than a wall-busting, tire-screeching delivery truck chase worthy of The French Connection? In the launch spot for the new flavor, Wieden + Kennedy Portland goes full...
Tags: Advertising, Portland, Coca Cola, Wieden Kennedy, Ad of the Day, Vanilla Coke


Is the World Ready for RoboChild, the Unnerving Star of TurboTax’s Super Bowl Ad?

Robots and kids are frequent stars of Super Bowl ads, so why not a RoboChild? That's the unsettling creation TurboTax and Wieden + Kennedy will be introducing this Sunday in a spot that won't debut online until after airing during the game. In the teaser below, we see RoboChild attempting to wake his father/inventor, who...
Tags: Advertising, Turbotax, Wieden Kennedy, The Big Game


GS&P Hires Two New Creative Leads for the BMW Account

Goodby Silverstein & Partners welcomed two new creative leads on the BMW account the agency won last March, following a review that included finalists Wieden+Kennedy, Droga5, Anomaly and Hill Holliday. Matt Edwards and Wes Phelan have joined GS&P as creative directors overseeing BMW. The creative duo left Johannes Leonardo, where they oversaw creative on the...
Tags: Advertising, Bmw, Wieden Kennedy, Goodby Silverstein Partners, Johannes Leonardo, Leadership & Talent, Hill Holliday Matt Edwards, Wes Phelan


Apple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color

For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic "Angry Chicken" to launch the brand's Presto shoe. Other brands like Pepsi, Suzuki and T-Mobile have used the stunts to decent effect. Free runner (and Red Bull athlete)...
Tags: Apple, Advertising, Nike, Parkour, Wieden Kennedy, Ad of the Day, Pepsi Suzuki