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BA Returns to Advertising as It Takes to the Skies Once Again

British Airways (BA) is launching a campaign to celebrate its return to the skies following an extended period where much of the U.K. airline's fleet and staff were grounded due to the pandemic. "You make us Fly" is BA'S first ad since it celebrated its centenary in 2019 and was produced by WPP's dedicated Team...
Tags: Advertising, WPP, British Airways BA, Travel & Transportation, B-to-C


High-profile departures at General Mills and Ogilvy, and lessons from Peloton’s recall: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Departure lounge Thursday saw high-profile departures from both the client and agency worlds. First off, General Mills Global Chief Marketing Officer Ivan Pollard, who has pushed brands such as Cheerios, Häagen-Dazs and Wh...
Tags: New York, Instagram, Milwaukee, Advertising, North America, General Mills, Voice, Levi, NICK, Black, WPP, Ogilvy, Andy, Miller High Life, Mills, McCann


Xaxis Teams Up With Cavai for Post-Cookie Creative Offer

With third-party cookies destined to be consigned to the grave, clients will be under pressure to develop more direct-to-consumer relationships. As a result, WPP's GroupM-owned digital media business Xaxis will team up with advertising cloud company Cavai to create more personalized experiences for customers. Interactive content strategies that use a privacy-first approach will be at...
Tags: Technology, Digital Transformation, Advertising, WPP, Groupm, Programmatic, Xaxis, Data & Insights, Digital Storytelling, Creative Disruption, Cavai


Facebook pushes back advertising meetings after Oversight Board ruling

Hi and welcome to Insider Advertising for May 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Facebook's Trump decision.Bain Capital eyes Kantar PR spinoff.The WarnerMedia execs leading the upfronts.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook CEOP Mark Zuckerberg in New Yor...
Tags: Apple, Facebook, Mark Zuckerberg, Media, La, New York City, Advertising, Newsletter, Trends, Kantar, Warner Bros, Hulu, Bain Capital, WPP, Bain, Trump


Verizon's data dreams, denied

Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including:Jitters inside Verizon Media Group;JetBlue picks a new agency;Peloton malfunctions.First, we're seeking nominations for the world's most innovative CMOs. Submit here.And, if you got this email forwarded, sign up for your own here. FILE PHOTO: A photo illustration shows a Yahoo logo on smartphone in front of a displayed cyber code and keyboard Reuters Ver...
Tags: Apple, Google, Verizon, Facebook, Technology, Media, Yahoo, Israel, Advertising, Disney, Newsletter, Trends, Aol, Nyt, Jetblue, WPP


SK-II Studio Returns With ‘Vs' – An Animated Anthology' with A Big Purpose

Merging animation, live411 action and story-telling with a big purpose, global prestige skincare brand SK-II   returns with its next   SK-II STUDIO   installment - 'VS',   a groundbreaking animated anthology series to inspire every woman that they have the power to   #CHANGEDESTINY . 'VS'  Series   by   SK-II STUDIO   is a collection of six animated films  based on the real-life experiences of six Olympic athletes—Simone Biles,   ...
Tags: Japan, Featured, Advertising, Art and design, Fashion industry, Tokyo, John Legend, WPP, Grey, Hirokazu Koreeda, Simone Biles, Sanya, Hainan China, Mediacom, Japan National, SK-II


WPP's dismal diversity data, and delivery services eye possible new labor laws: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Meet the new WPP, same as the old WPP WPP’s first U.S. workforce diversity report shows little progress in the last few years. Nearly seven in 10 of its U.S. employees are white, a figure that jumps to more than 80% at the management level. “For all staff roles, Black or Afric...
Tags: Labor, Obama, California, Advertising, New York Times, Poland, Biden, Kfc, WPP, Doordash, Reuters, Tony, Martin Sorrell, Marty Walsh, Department of Labor, Arrowhead


WPP denies shares to founder Martin Sorrell, who calls move ‘petty’

The holding company denies him $279,090 worth of stock as punishment for alleged leaks to journalists.
Tags: Advertising, WPP, Martin Sorrell


WPP’s workforce diversity report reveals a long road ahead for representation

Differences in diversity become starker at the management level, data shows.
Tags: Advertising, WPP


WPP Refuses to Pay Sorrell's Share Awards Over Alleged Leaks

By Kate HoltonLONDON (Reuters) -WPP, the world's biggest advertising company, on Thursday said it would not pay former CEO Martin Sorrell his share...
Tags: WPP, Martin Sorrell, Sorrell, Reuters WPP, Kate HoltonLONDON


Droga5 loses its global CSO, and The Richards Group hires a talent and culture exec: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Strategic move Another C-suite exec at Droga5 bows out. This time it’s global chief strategy officer Jonny Bauer, who joined the agency in 2008 and established its highly regarded strategy practice. “While Droga5 has been heralded for its powerful creative ideas, the agency...
Tags: Spotify, New York, Germany, Advertising, General Motors, Tesla, Missouri, New York Times, Fox News, Epa, Las Vegas, Volkswagen, Johnson, Anthony Fauci, Blackstone, Cnbc


WPP Shows ‘Strong Start’ to Year as Mark Read Talks Choreograph Data Proposition

WPP's like-for-like organic growth, or income from new business, rose 3.1% year-on-year to $3.24 billion in the first quarter, while like-for-like revenue jumped 6.3% to $4.02 billion as the company began its recovery from the effects of the year-long Covid-19 pandemic. After a 6.5% drop in organic revenue during the fourth quarter of last year,...
Tags: Advertising, Data, WPP, Earnings Reports


WPP returns to growth, Kantar CEO departs after four months: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  WPP returns to growth WPP has returned to growth in its first quarter, the company announced this morning, beating analyst expectations with a rise in organic revenue of 1.3%.  Like-for-like revenue rose in...
Tags: Google, Facebook, California, Germany, India, Advertising, Linkedin, Walmart, Kanye West, West, Heineken, Sky News, Kantar, Burger King, Zillow, Bain Capital


Ad Group WPP Returns to Growth as Clients Anticipate Recovery

(Repeats to additional subscribers)By Kate HoltonLONDON (Reuters) -WPP, the world's biggest advertising company, returned to underlying growth in...
Tags: WPP, Reuters WPP, Kate HoltonLONDON


WPP Introduces Global Data Company Choreograph

Recognizing that balancing effective ad targeting and consumer privacy is a delicate dance and marketers often need help to learn the moves while avoiding missteps, the industry's largest holding company is offering direction. WPP is introducing a new global data company called Choreograph, which combines the resources of GroupM and Wunderman Thompson to help clients...
Tags: Advertising, Data Management, WPP, Groupm, The Future of Agencies, Wunderman Thompson, WPP Introduces Global Data Company Choreograph


WPP creates new ethical data unit amid ongoing privacy crackdown

Choreograph will centralize the data units of GroupM and Wunderman Thompson, focusing on the ethical application of data.  
Tags: Advertising, WPP, Groupm, Wunderman Thompson


Oscars attracts record-low ratings, and Kanye’s original Nike Yeezy sneaks go for $1.8 million: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. The music has run out on the Oscars Good morning! Sunday’s Academy Awards saw its lowest viewership in its history. Just 9.85 million people tuned in to the 93rd annual ceremony, according to Nielsen’s early numbers. It’s more than a 50% audience drop since the year before, wr...
Tags: Google, Verizon, Hollywood, Enterprise, Advertising, Chobani, Kanye West, Psa, Michael Jordan, Fca, Nielsen, Kanye, Vauxhall, Peugeot, Sephora, WPP


What VMLY&R’s Navy Win Signals for Ad Agencies

Earlier this week, the U.S. Navy announced it would be retaining VMLY&R as its agency of record, marking a big win for the WPP subsidiary. With its $650 million-plus Census 2020 campaign coming to an end, winning another five-year, $455 million-plus contract with the Department of Defense keeps the agency's public sector portfolio firmly intact....
Tags: Advertising, Department Of Defense, Voice, WPP, U S Navy, The Future of Agencies, Navy Win Signals for Ad Agencies


Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

Mark Read, WPP's chief executive, has a ready answer for how the pandemic has affected the world's largest agency network in its quest for sustainability. "It's encouraged us to be more ambitious," he said in an interview with Adweek. The goal to become entirely net-zero by 2030, announced on Earth Day by the holding company...
Tags: Climate Change, Advertising, Sustainability, Adweek, WPP, Media Agencies, Mark Read


MassMutual Appoints Grey as Creative Agency of Record

Springfield, Mass.-based MassMutual Life Insurance Company named WPP's Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels. The appointment follows a four-week competitive...
Tags: New York, Advertising, Accounts, WPP, Grey, MassMutual, Springfield Mass, MassMutual Life Insurance Company


MassMutual appoints WPP’s Grey as agency of record

Financial services company undertook a four-week review after mutually agreeing to part with Johannes Leonardo.
Tags: WPP, Grey, MassMutual


US Navy Reenlists VMLY&R as Agency of Record

VMLY&R is poised to continue serving as the U.S. Navy agency of record, assuming it can navigate the sometimes choppy waters of the bid protest period. The U.S. Navy awarded the WPP agency a five-year contract worth over $455 million, following a review initiated last April. If the decision is not contested, VMLY&R will continue...
Tags: Advertising, Accounts, WPP, U S Navy, VMLY R, US Navy Reenlists VMLY


Peloton faces safety concerns and holding companies feel the pressure: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Peloton warning Peloton, the home fitness brand that has been one of the biggest success stories of the pandemic, is facing a major safety controversy after the U.S. Consumer Product Safety Commission warned consumers to ...
Tags: Home Depot, Ebay, Advertising, Austin, New York Times, Publicis, Pollack, Jones, Expedia, WPP, Sxsw, Rashida Jones, Johnson Johnson, Penske, Omnicom, U S Consumer Product Safety Commission


Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency burnout.Netflix cancellations.Top social brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Advertising professionals say the pandemic has led to increased workloads that are c...
Tags: Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netflix, New York Times, Burnout, Publicis, WPP, London England, Shein, Newsletters


Exclusive: Wunderman Thompson Hires Omnicom Veteran as New York CEO

Wunderman Thompson has hired a new chief executive for its New York office, as it unites its health practice with the rest of the agency. Audrey Melofchik joins the WPP agency next month as CEO, responsible for overseeing all of Wunderman Thompson's operations in New York, including Wunderman Thompson Health. Melofchik officially arrives in the...
Tags: New York, Advertising, WPP, Leadership & Talent, The Future of Agencies, Wunderman Thompson, Audrey Melofchik, Omnicom Veteran, Wunderman Thompson Health Melofchik


Advertising agencies imagine the office of the future

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Companies wrestle with burnout, reopening;Crispin Porter Bogusky has a new CEO; First, if you got this newsletter forwarded, make sure to sign up for your own here. Toby Melville/Reuters Agencies consider the office of the future Going back to the office is on everyone's minds as vaccination rates rise. But while agencies and media companies reimagin...
Tags: Verizon, Hollywood, Media, Mexico, Advertising, Newsletter, Trends, Burger King, WPP, Domino, Nordic, Lululemon, Omnicom, Lucia Moses, Newsletters, Tanya


Will Packer Productions Teams With Felicia Pride for Track & Field Romantic Drama ‘Like It’s the Last’

Will Packer Productions (WPP) and writer Felicia Pride are teaming up for a new romantic drama, set in the world of collegiate track and field. The project, titled “Like It’s the Last,” comes from an original idea from Pride (known for her work on ABC’s “Grey’s Anatomy,” OWN’s “Queen Sugar” and the upcoming “Really Love”), […]
Tags: News, Abc, WPP, Grey, Queen Sugar, Will Packer Productions, Felicia Pride


Kai Deveraux Lawson Joins dentsu to Lead Diversity, Equity and Inclusion for Network’s Creative Offering

We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture and Associate Operations Direct...
Tags: New York, General, Marketing, Diversity, Equity, WPP, Akqa, Inclusion, Kai, Dentsu, Wunderman, Kai Deveraux Lawson, Lead Diversity Equity and Inclusion for Network, SVP Diversity Equity


Goldman Sachs' Marcus unit is struggling with burnout, blown deadlines, and a tech-talent exodus

Hello everyone!Welcome to this weekly roundup of stories from Insider's Business co-Editor in Chief Matt Turner. Subscribe here to get this newsletter in your inbox every Sunday.What we're going over today:Goldman Sachs' Marcus is struggling with burnout, blown deadlines, and a tech-talent exodus.Leaked Amazon documents detail a controversial system that insiders say forces managers to give bad reviews to good employees.DEI execs are burning out amid the billion-dollar push to divers...
Tags: Amazon, New York, Adobe, Wall Street, New York City, America, Trends, Linkedin, Fidelity, Silicon Valley, Goldman Sachs, Goldman, WPP, Eugene Kim, Marcus, Matt


Mark Read of WPP on What’s Next for the Agency Business

WPP’s CEO, Mark Read, calls the shots. Given that he leads the world’s largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent […] The post Mark Read of WPP on What’s Next for the Agency Business appeared first on Adpulp.
Tags: Advertising, WPP, Agencies, Mark Read, Ad People, Agency Business, Industry Analysis, Judy Pollack, WundermanThompson, AKQA Grey Ogilvy VMLY