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Instagram has completely replaced TV as the most important way for advertisers to reach young people (FB)

Instagram has completely usurped television as the key way to advertise to young people, according to financial services firm Cowen. Cowen surveyed major US ad buyers, and found that for new branding campaigns, the buyers would overwhelmingly pick the Facebook-owned Instagram as their first choice. The data illustrates the continued strength of Facebook's core advertising businesses even as the company is buffeted by scandals. The reign of television is coming to an end. The medium, once cons...
Tags: Facebook, Instagram, China, US, Trends, Silicon Valley, Signal, Cowen, Cowen Cowen, YouTube Google Video