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The 21 most influential digital creators based in New York who rule Instagram, YouTube, and other social-media platforms

Business Insider is recognizing the leading digital stars who live and create content around the Greater New York City area. We are highlighting these 21 top creators based on audience size, creativity, and their impact on the influencer business as a whole. These New York-based creators run successful digital businesses across platforms like YouTube, Instagram, and TikTok. Click here for more BI Prime stories. Los Angeles often takes center stage when it comes to the influencer world. Headli...
Tags: Facebook, Nordstrom, New York, Beyonce, Instagram, Minnesota, Adobe, Rihanna, NYC, Youtube, La, Massachusetts, New York City, Digital, US, Los Angeles


The cannabis influencers of social media, New York's top creators, and a leaked TikTok campaign brief

Welcome to this week's Influencer Dashboard newsletter! As always, this is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. First up, my colleague Dan Whateley and I highlighted 21 top social-media influencers who live and create content around the Greater New York City area. Los Angeles often takes center stage when it comes to the influencer world, with headline-making creators like David Dobrik and Tana Mongeau sharing popular vlogs in the c...
Tags: Amazon, New York, Instagram, Youtube, Los Angeles, Trends, Atlanta, The New York Times, Quinn, Ken Burns, PAUL, Dan, Sean, Hollywood Reporter, Ethan, Grayson


Inside the world of cannabis influencers on Instagram and YouTube, who can make over $1,000 for a sponsored post but often get their accounts shut down

Being a cannabis influencer on social apps like Instagram and YouTube can be lucrative. But creators say their accounts often get shut down by both tech platforms.  Business Insider spoke to three cannabis influencers who said they charge anywhere from $300 to $1,500 for a sponsored post. Because of the threat of having an account on Instagram or YouTube shut down, these influencers said diversifying into other revenue streams like touring, merchandise, and consulting is important for cannabis...
Tags: Google, Facebook, Sweden, Instagram, California, Youtube, US, Trends, Canada, South Dakota, Fda, Ken Burns, Department Of Justice, Doj, Alex, Federal Trade Commission


View from Japan: How brands can make the most of Tokyo 2020 on social

There are now less than six months to go until the Tokyo Olympics. The city is wrapping up its preparations for the games, and with excitement building, sponsors and other advertisers can expect to witness huge passion from the Japanese people when it comes to the event. The sporting lead up has helped build this sense of anticipation. The recent Rugby World Cup in Japan was a bigger hit than expected among the local population. As the tournament went on, we saw enthusiasm grow to fever pitch le...
Tags: Facebook, Twitter, Japan, Instagram, Russia, Sports, Social Media, Seo, Aig, Olympics, New Zealand, Tokyo, Nbc Universal, Thought Leadership, Twitter Instagram, YouTube Instagram


YouTube star Guava Juice explains how he got his start and grew to 14 million subscribers

Roi Fabito, known as Guava Juice, has 14.9 million subscribers on his main YouTube channel.  Fabito started his YouTube career out of boredom in high school in 2006, and today he has grown the Guava Juice empire into a lucrative business.  Fabito has worked with brands like Mattel, Mastercard, Nickelodeon, and Lego on sponsored content.  He also sells products in retail stores like Walmart and Target, and has a branded merchandise line.  Business Insider spoke to Fabito about his YouTube busin...
Tags: Google, Spotify, Instagram, Youtube, Trends, Walmart, Lego, Philippines, Ken Burns, North Carolina, UTA, Pewdiepie, Usc, YouTube Today, Ethan, Wish Foundation


A conversation with YouTube star Guava Juice, who has 14 million subscribers and a toy line sold at Target and Walmart

Roi Fabito, known as Guava Juice, has 14.9 million subscribers on his main YouTube channel.  Fabito started his YouTube career out of boredom in high school in 2006, and today he has grown the Guava Juice empire into a lucrative business.  Fabito has worked with brands like Mattel, Mastercard, Nickelodeon, and Lego on sponsored content.  He also sells products in retail stores like Walmart and Target, and has a branded merchandise line.  Business Insider spoke to Fabito about his YouTube busin...
Tags: Google, Spotify, Instagram, Youtube, Trends, Walmart, Lego, Philippines, Ken Burns, North Carolina, UTA, Pewdiepie, Usc, YouTube Today, Ethan, Wish Foundation


Inside the business of YouTube star Guava Juice, who has 14 million subscribers, and a toy line sold at Target and Walmart

Roi Fabito, known as Guava Juice, has 14.9 million subscribers on his main YouTube channel.  Fabito started his YouTube career out of boredom in high school in 2006, and today he has grown the Guava Juice empire into a lucrative business.  Fabito has worked with brands like Mattel, Mastercard, Nickelodeon, and Lego on sponsored content.  He also sells products in retail stores like Walmart and Target, and has a branded merchandise line.  Business Insider spoke to Fabito about his YouTube busin...
Tags: Google, Spotify, Instagram, Youtube, Trends, Walmart, Lego, Philippines, Ken Burns, North Carolina, UTA, Pewdiepie, Usc, YouTube Today, Ethan, Wish Foundation


Snafu Records is a music label using algorithms to find its next big artist

Snafu Records is bringing a new approach to finding musical talent — founder and CEO Ankit Desai described the Los Angeles-headquartered startup as “the first full-service, AI-enabled record label.” It’s a world that Desai knows well, having spent the past five years working on digital and streaming strategy at Capitol Records and Universal Music Group. He argued that there’s still a vast pool of musical talent that the record labels are ill-equipped to tap into. “If there’s some girl in Indones...
Tags: Fundings & Exits, Startups, Spotify, Media, Indonesia, Nicki Minaj, Funding, Los Angeles, Tech, Madonna, Abba, Soundcloud, Joan, Little Rock, YouTube Instagram, Desai


Inside UTA's deal with TikTok star Charli D'Amelio and how the talent agency plans to expand her influencer business

TikTok has become one of the hottest social platforms among Generation Z, and Hollywood's top talent agencies have recently shown great interest in signing its biggest stars. Agencies can offer digital clients access to top brands, celebrities, and help in entering the world of traditional entertainment (like movies, music, and television).  United Talent Agency recently signed Charli D'Amelio, who is perhaps the most recognizable TikTok star with more than 23 million followers. We spoke to tw...
Tags: Hollywood, Youtube, La, Trends, Connecticut, Jennifer Lopez, Ken Burns, UTA, Nickelodeon, Ethan, Lopez, William Morris Endeavor, United Talent Agency, Tomlinson, Charli, YouTube Instagram


How much money brands will pay for a TikTok sponsored video compared to YouTube, according to an influencer agency

TikTok is a big focus area for influencer marketers who are looking for new opportunities to reach its coveted audience of Gen-Z users. Influencers and brands are still negotiating on the right pricing structure for sponsored content on the app.  TalentX Entertainment, a new TikTok talent management company, said it charges a lower cost-per-view to brands on TikTok than on YouTube because it's much easier to scale on TikTok. TalentX charges $0.01 to $0.02 per view for TikTok, and $0.03 to $0.0...
Tags: Instagram, Youtube, Los Angeles, Trends, Ken Burns, YouTube Instagram, Greg Auerbach, Nate Twer, Warren Lentz, TikTok Lentz, Lentz Followers, TikTok YouTube


An influencer firm breaks down how much it charges brands on TikTok compared to YouTube, per view

TikTok is a big focus area for influencer marketers who are looking for new opportunities to reach its coveted audience of Gen-Z users. Influencers and brands are still negotiating on the right pricing structure for sponsored content on the app.  TalentX Entertainment, a new TikTok talent management company, said it charges a lower cost-per-view to brands on TikTok than on YouTube because it's much easier to scale on TikTok. TalentX charges $0.01 to $0.02 per view for TikTok, and $0.03 to $0.0...
Tags: Instagram, Los Angeles, Trends, Ken Burns, YouTube Instagram, Greg Auerbach, Nate Twer, Warren Lentz, TikTok Lentz, Lentz Followers, TikTok YouTube


How TalentX plans to rule TikTok, starting with 32 influencers and a Los Angeles mansion

After signing six of the biggest stars on TikTok, TalentX Entertainment has grown its talent roster to 32 influencers that it's promoting across Instagram, YouTube, Snapchat, and TikTok.  Founded in 2019, the 12-employee talent management company is poaching new hires from Otter Media's social content business, Fullscreen, a subsidiary of AT&T's WarnerMedia. TalentX is exploring a variety of revenue streams, including brand partnerships, live events, and TV and film development work. The compa...
Tags: Google, Hollywood, Youtube, La, Los Angeles, Trends, Fullscreen, Ken Burns, Otter Media, Miami Florida, Salina, Wild West, Lentz, Fishman, Wilhelm, YouTube Instagram


The hottest brands in influencer marketing, 30-year-olds and college students making money from TikTok, and how podcasters use Patreon

Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. This week, I highlighted the top 17 brands in influencer marketing. These brands have built lasting partnerships with creators on platforms like YouTube, Instagram, and TikTok, and in podcasting. Recently, brands are turning to more relaxed guidelines when it comes to influencer campaigns, and they are letting the creators ta...
Tags: Youtube, New York City, Disney, Trends, Walmart, Ken Burns, Vox, Sephora, Seatgeek, University Of Southern California, Nick Cannon, Dan, Alyssa, Auerbach, Teslas, Sophie Turner


Uses of Mobile Phones in Day to Day Life

In this digital era, popular belief is that smartphones are the most used Gadgets around the world, may it be for calling, gaming, for work, clicking pictures, or for entertainment, whatever you need, mobile has a way to get that to you. And that is an understatement.  People are reinventing new methods and finding smarter ways for even trivial things to do. With that out of the way, will see how exactly a smartphone is used in daily life. Work life Moving towards a new era, we are opting ...
Tags: Mobile, Facebook, Apps, Seo, Android Phones, Mobiles, Daily Life, YouTube Instagram


What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers

Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers and creators. This week, I looked at how much YouTube pays creators on a single video with 100,000, 1 million, and 150 million views. The big takeaway: the rate that YouTube pays creators per view can vary wildly. For instance, four creators I spoke to told me how much money they made from videos with more than 1 million views (and less tha...
Tags: Hollywood, Pinterest, Instagram, Youtube, Trends, Ken Burns, Hudson, Dan, Hollywood Reporter, William Morris Endeavor, Coffman, Instagram Pinterest, Charli, YouTube Instagram, Jarvey, Amelio


A top digital talent exec at WME breaks down the big influencer deals of 2019 and what he's looking for in 2020, from TikTok to touring

Since the rise of YouTube influencers, Hollywood's top talent agencies like William Morris Endeavor have developed digital-focused departments. Now agencies like WME work with popular YouTube stars like David Dobrik, Casey Neistat, and Lilly Singh in developing multi-platform businesses. Jad Dayeh, partner and the cohead of digital at WME, spoke to Business Insider about the trends in digital media he noticed in 2019 and what he expects for the business in 2020. Dayeh thinks the buzzy video ap...
Tags: Google, Amazon, Hollywood, Instagram, Microsoft, Youtube, US, Trends, Vine, WME, Ken Burns, Google Adsense, Business Insider, Nerf, Louis Vuitton, Ethan


Sports media startup Overtime has a big plan to dominate esports, and it's starting by hiring pro gamers to exclusive contracts

Sports media startup Overtime is expanding into gaming in a bid to expand its Gen Z audience and ultimately become the next ESPN. Instead of just covering esports as traditional media companies have done, it's creating teams around popular games "NBA 2K" and "Fortnite" and signing gamers to play for them. Overtime aspires to become like esports companies like FaZe Clan and 100 Thieves that are building businesses based around gamers' personalities. The opportunity is to build big audiences aro...
Tags: Taylor Swift, Trends, Michael Jordan, Nba, Miami, Espn, Andreessen Horowitz, Orlando Magic, Overtime, Turner, Orlando, Porter, Toussaint, YouTube Instagram, Fortnite, Dan Porter


AmmoSquared Inc. Signs Laura Burgess Marketing (LBM)

AmmoSquared Inc. Boise, Idaho (Ammoland.com)  AmmoSquared Inc., a revolutionary digital ammunition subscription and distribution platform, has partnered with public relations industry veteran group, Laura Burgess Marketing. AmmoSquared, founded in 2015 as a family-owned, garage-based ammunition business, has restructured as part of their business plan for forecasted exponential growth. Dan and Danielle Morton, founders of AmmoSquared Inc. AmmoSquared is now a Delaware C-Corp. with a ware...
Tags: Maryland, Guns, Idaho, Cto, Dan, Laura Burgess, LBM, YouTube Instagram, NEW BERN NORTH CAROLINA, Ammunition News, Shooting Industry News, Ammunition, Laura Burgess Marketing, AmmoSquared, Delaware C Corp, Ashley Gall


Sports media startup Overtime is hiring pro gamers to exclusive contracts to kickstart its esports ambitions

Sports media startup Overtime is diving into esports as it looks to expand its Gen Z audience and ultimately become the next ESPN. It's taking a different tack from traditional media companies in that rather than just cover esports, it's creating the teams itself. Overtime wants to mimic the success of esports companies like FaZe Clan and 100 Thieves that are thriving on the popularity of gamers as personalities and entertainers. The goal is to build big audiences for series built around espor...
Tags: Trends, Michael Jordan, Nba, Miami, Espn, Andreessen Horowitz, Orlando Magic, Overtime, Turner, Orlando, Porter, Toussaint, YouTube Instagram, Dan Porter, Hank da Tank, LeBron James of 2K Porter


Introducing Influencer Dashboard, a weekly newsletter on the business of YouTube, Instagram, and influencers

Hello there! This is Amanda Perelli, and welcome to the influencer industry newsletter from Business Insider: Influencer Dashboard. I report on the business of social-media influencers and creators, and in this newsletter, you'll find a weekly look at what's new in the business of YouTube, Instagram, and the influencer industry at large. Every Thursday, I'll take you inside the influencer economy, highlighting the top news of the week, chatting with the power players in the business, and breaki...
Tags: Hollywood, Instagram, Youtube, US, Trends, Harvard, YouTube Instagram, Kaji, Shane Dawson, Joe Gagliese, Emma Chamberlain, Viral Nation, Amanda Perelli, Sienna Santer, Ryan Kaji of Ryan, Kaji s YouTube


The top 18 talent agents for YouTube creators and influencers

Since the rise of YouTube influencers, Hollywood's top talent agencies have developed digital-focused departments, and now work with popular YouTube stars like Emma Chamberlain and Shane Dawson in developing multi-platform businesses. Business Insider is highlighting 18 power players in the digital talent agent space, based on who is successfully helping shape the careers of creators. These talent agents help their clients monetize their online brands, build lasting partnerships with companies...
Tags: Hollywood, Robert Downey Jr, Youtube, Ben Affleck, Toronto, Trends, Walmart, Ceo, New York Times, Davis, Beverly Hills, Angelina Jolie, Caa, WME, Graham, Kate


Instagram is still the most lucrative platform for branded content deals, even without 'likes.' Here’s why, according to influencer-marketing experts.

Instagram's decision to test hiding the number of 'likes' on posts has been met with backlash from influencers and celebrities. But according to experts, Instagram is still the leading app for monetizing a social media following. Along with YouTube, Instagram is one of the only platforms where influencers can reliably monetize their follower count thanks to its social commerce tools. That won't change if "like" counts are hidden, experts say — that's because advertisers and influencers now car...
Tags: Facebook, Instagram, US, Trends, Braithwaite, YouTube Instagram, Business Insider Here, Ryan Detert, Detert, Amar Braithwaite, Krishna Subramanian, Tiktok, Instagram s Instagram, Matt Zuvella


Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here’s why, according to influencer-marketing experts.

Instagram's decision to test hiding the number of 'likes' on posts has been met with backlash from influencers and celebrities. But according to experts, Instagram is still the leading app for monetizing a social media following. Along with YouTube, Instagram is one of the only platforms where influencers can reliably monetize their follower count thanks to its social commerce tools. That won't change if "like" counts are hidden, experts say — that's because advertisers and influencers now car...
Tags: Facebook, Instagram, US, Trends, Braithwaite, YouTube Instagram, Business Insider Here, Ryan Detert, Detert, Amar Braithwaite, Krishna Subramanian, Tiktok, Instagram s Instagram, Matt Zuvella


The top 18 talent agents for YouTube creators who are changing the influencer business and landing deals for their clients

Since the rise of YouTube influencers, Hollywood's top talent agencies have developed digital-focused departments, and now work with popular YouTube stars like Emma Chamberlain and Shane Dawson in developing multi-platform businesses. Business Insider is highlighting 18 power players in the digital talent agent space, based on who is successfully helping shape the careers of creators. These talent agents help their clients monetize their online brands, build lasting partnerships with companies...
Tags: Hollywood, Robert Downey Jr, Youtube, Ben Affleck, Toronto, Trends, Walmart, Ceo, New York Times, Davis, Beverly Hills, Angelina Jolie, Caa, WME, Graham, Kate


How To Measure The Success Of Your Influencer Marketing Efforts

So, you’ve tapped into the most effective marketing trend to take the screens by storm in the last few years – but how do you know it’s been effective? Yes, there are tangible ways to tell if it’s worked (like someone enquiring and specifically saying that they saw your business mentioned by someone else on YouTube), but not everything is that clear-cut, unfortunately. So, here are several ways to tell if you’ve reached out to the right influencer – and that they, in turn, have reached out succ...
Tags: Startups, Google Analytics, Influencer Marketing, Others, YouTube Instagram


Venture capitalists ‘like and subscribe’ to influencers

Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years. First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. With new followers — today her account, @weworewhat, has 2.2 million — came opportunities to monetize her influence. She created and launched an overall brand and a swim collection,...
Tags: Startups, Facebook, London, Instagram, La, New York City, Los Angeles, Tech, Venture Capital, Harry Potter, Aaron Rodgers, Green Bay Packers, Silicon Valley, Warner Bros, Rebecca Minkoff, Influence


YouTube star Megan Batoon mixed comedy and dance to gain 1.1 million subscribers, despite other YouTubers saying picking one would be 'better for the algorithm'

YouTube influencer Megan Batoon moved to Los Angeles to pursue her dream of becoming a professional dancer. But her career took off thanks to her popular YouTube channel, which she started in 2012 after leaving an audition in LA. It now has over one million subscribers. Today, she's active on YouTube, Instagram, and Twitter, and has a podcast where she interviews fellow creators, as well as a merchandise line that she designs herself.  Visit Business Insider's homepage for more stories. When ...
Tags: Florida, Instagram, Youtube, La, Disney, Los Angeles, Trends, Walmart, Fullscreen, Macbook Pro, YouTube Instagram, Nike Starbucks, Megan Batoon, Batoon, YouTube Instagram and Twitter, Natalie Barbu


Fewer than 0.1% of Instagram users have bought into the hype of the platform's latest Snapchat competitor, Threads

Facebook released an app for Instagram last week, called Threads, that's and instant messaging with those on your Close Friends list. In Threads' first week, an estimated 220,000 people out of Instagram's billion-plus users have downloaded the app, according to data from Apptopia. That's significantly less than the amount of people who downloaded Instagram's other apps in their first week: IGTV saw an estimated 1.5 million downloads, and Boomerang saw an estimated 2.8 million downloads. Visi...
Tags: Apple, Google, Facebook, Instagram, Trends, YouTube Instagram, Apptopia, David Dobrik


Angry Instagram users are leaving 1-star reviews on the wrong Threads app on Google's app store

Facebook released an app for Instagram last week, called Threads, that's made for quick photo-sharing and instant-messaging with those on your Close Friends list. However, searching for "Threads" on the app stores for both Android and iOS devices has led some users to mistake a same-named workplace communication app for the new Instagram platform. The has since been hit with several one-star reviews, but has also seen its download numbers boost six times over. Visit Business Insider's homepa...
Tags: Google, Google Play Store, Facebook, Instagram, Trends, Facebook Read, YouTube Instagram, Kazi, David Dobrik, Rousseau Kazi


From David Dobrik to The Rock, these are teens' favorite people to follow on YouTube, Instagram, and Twitter

Piper Jaffray, a financial analyst company, released the results of its most recent survey of Generation Z's habits and favorite brands. As part of the survey, teens were asked about their favorite influencers and personalities to follow on social media. The top 10 social media personalities include four YouTubers, two beauty influencers, and President Donald Trump. Visit Business Insider's homepage for more stories. Teens' icons and role models aren't just actors and athletes anymore — now, ...
Tags: Instagram, Youtube, White House, US, Trends, Snapchat, Netflix, United States, Nba, Vine, Lebron James, Kevin Hart, Kylie Jenner, Donald Trump, Los Angeles Lakers, Jenner