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Study finds around one-third of Americans regularly get their news from Facebook

Around a third of Americans regularly get their news from Facebook, according to the latest study from Pew Research Center, whose surveys aim to better understand the current media landscape in the U.S. In the updated report, Pew Research found that around half of U.S. adults, or 53%, said they “often” or “sometimes” use social media to get their news. This is spread out across a number of sites, but Facebook is at the top of the list. The study found that 36% of U.S. adults said they “regularly...
Tags: TC, Facebook, Instagram, Linkedin, Tech, Snapchat, Reddit, Tumblr, Twitch, Pew Research Center, Trump, Twitter Facebook, Pew Research, Facebook In, U S Capitol, YouTube Instagram


Seeking nominations for the top executives in influencer marketing

SeatGeek's "behind the scenes," video with David Dobrik at his NYC pop-up shop. SeatGeek/YouTube Insider is launching an inaugural list of the leading executives in influencer marketing. We want to hear from you on which influencer marketing execs are successfully building partnerships with influencers on YouTube, Instagram, and TikTok, and are planning the most creative campaigns.  Please submit your ideas by January 19 and email [email protected] with any questions.  Subscribe to ...
Tags: Media, Instagram, Youtube, Advertising, Trends, Influencers, Honey, Borthwick, YouTube Instagram, Tech Insider, David Dobrik, Tiktok, Dobrik, Amanda Perelli Dan Whateley Sydney Bradley, SeatGeek YouTube Insider, Electronic Arts Ian Borthwick SeatGeek


Some influencers are secretly using ghostwriters to respond to OnlyFans messages

Webfluential / Getty Images Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.The paywall-content platform OnlyFans has recently surged in popularity among influencers on YouTube, Instagram, and TikTok.This week, I wrote about how many of these influencers have leaned into the messaging component of OnlyFans, rather than the explicit content that made the platform famous.In short:...
Tags: Facebook, Media, Instagram, Youtube, Kentucky, Advertising, US, Trends, Georgia, Star, Sydney, Broadway, North America, Los Angeles Times, Ftc, Influencers


The top agents and managers for influencers on YouTube, Instagram, and TikTok

Select Management Group; UTA; CAA; A3 Artists Agency; Shayanne Gal/Business Insider Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Throughout this year, we have watched as hundreds of talent managers and agents have raced to sign the buzziest social stars. Hollywood's top entertainment agencies, from WME to UTA, have particularly focused on ...
Tags: Hollywood, Media, Instagram, Youtube, Advertising, Trends, Mtv, New York Times, Nba, Caa, WME, Npr, Teespring, UTA, Collins, Influencers


EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency

A3 Artists Agency A3 Artists Agency has signed influencer Larri Merritt, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike, Mr. Kate, and Anthony Padilla. Larray also has a large following on YouTube, with 7 million subscribers, and his satirical "diss track" "Canceled" amassed 44 million views. He plans to make an EP, post more on YouTube, and go on tour when it's safe to do so. Subscribe to Business Insider's influencer newsletter: ...
Tags: Hollywood, London, Media, Entertainment, Youtube, Advertising, Trends, Kate, West Hollywood, Mike, Los Angeles New York, YouTube Instagram, Influencer, Anthony Padilla, Tiktok, Amanda Perelli


Should Your Company Do Video Marketing?

Introduction:It’s not very difficult to recognize any reason why video is so well known nowadays. It’s a simple to-process design that gives our eyes a rest from the excess of literary data on the web. Studies suggest that most users consume over 1 Billion hours every day watching videos on Youtube.Furthermore, those individuals who are going towards starting an eCommerce store ought to have a total comprehension of using video as a promoting instrument. Video is flexible, and its content organi...
Tags: Google, Sales, More, Facebook YouTube Instagram, YouTube Instagram, Wondershare VidAir, VidAir


Everything to know about Quibi, the short-form video startup that raised $1.75 billion and flamed out 6 months after launch

Sophie Turner stars in "Survive" on Quibi. Quibi Quibi, the mobile-video startup that raised $1.75 billion to revolutionize TV for smartphones, was supposed to be the next big thing in streaming. But it failed to find its niche and after a string of headaches announced it would shutter its service on December 1, eight months after it launched. Read what's been going in inside the streaming startup. Visit Business Insider's homepage for more stories. Quibi, the mobile-video startup that rai...
Tags: Apple, Hollywood, Media, Entertainment, Disney, Trends, Netflix, Punk, Dreamworks Animation, Jeffrey Katzenberg, Liam Hemsworth, The New York Times, Chrissy Teigen, Streaming Video, Hulu, Cnbc


Quibi's content failed to hook viewers and convince them to pay. Insiders said Jeffrey Katzenberg had close control of many programming decisions.

Jeffrey Katzenberg. Daniel Boczarski/Getty Images for Quibi Quibi, the mobile-video startup that raised $1.75 billion from backers like Alibaba Group, JPMorgan Chase, and Disney, is folding six months after debuting its subscription service. The Jeffrey Katzenberg-founded startup said in a statement that its demise was likely caused by a combination of an idea that wasn't strong enough and poor timing. But Quibi's failure ultimately comes back to a slate of content that did not break throu...
Tags: Hollywood, Media, Youtube, Disney, Trends, Analysis, Dreamworks, Streaming, Silicon Valley, Jeffrey Katzenberg, Chrissy Teigen, Streaming Video, Cnbc, Kroger, Kung Fu Panda, Chrissy


Influencer merch has surged during the pandemic. Here are the top companies helping YouTube, Instagram, and TikTok creators make and sell it.

TikTok creator Tatayanna Mitchell. Fanjoy Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Selling merchandise is a major business for top creators like David Dobrik, who said his custom merch with Fanjoy makes up the majority of his income.And as ad deals have faltered during the pandemic, direct sales have become increasingly important for influencers looking to diversify their income...
Tags: Media, Instagram, Youtube, La, Advertising, Trends, Walmart, Caa, Las Vegas, Seattle, Chipotle, Business Insider, Influencers, Arby, Wallace, Dunkin


The key details to know about Instagram Reels, the app's TikTok competitor

Three Instagram influencers use Reels (from left to right): Anna OBrien, Eitan Bernath, and Chriselle Lim. Screenshots from Instagram Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Platforms like Instagram and YouTube have been rushing to compete with TikTok's success by launching their own short-form video features.As TikTok continues to face threats of a potential US ban, Instagram ...
Tags: Apple, Hollywood, Media, Instagram, Youtube, Advertising, US, Trends, Star, Sydney, Caa, The New York Times, Charles, Influencers, Dan, Instagram Instagram


TikTok is asking creators about its biggest weaknesses as competition for talent grows

TikTok, the app beloved by Generation Z, might get booted out of the US. Jon Kopaloff/Getty Images A TikTok survey shown to creators in the app indicates where the company thinks its biggest weaknesses might be. In the survey issued late September, TikTok wanted to know if creators felt they were getting enough views, if they were paid enough, and if they had enough face time with local representatives. It makes sense that TikTok wants to keep its creators happy as competition grows. TikTo...
Tags: US, Trends, Influencers, YouTube Instagram, Tech Insider, Jon Kopaloff Getty, Triller, Tiktok, Chris Stokel Walker, Instagram Reels, Creator Fund


Marketing shakeup at Red Bull after Black Lives Matter controversy

Hi! Welcome to the Insider Advertising daily for October 1. I'm Tanya Dua, a senior advertising reporter at Business Insider, filling in for my colleague Lauren Johnson while she's away this week. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Red Bull's marketing shakeup, the nine main ways creators earn money, and why Molson Coors is making and distributing Topo Chico hard seltzer with Coca-Cola. Red Bul...
Tags: Texas, Mexico, US, Samsung, Trends, CMO, Walmart, Red Bull, North America, Black Lives Matter, Coca Cola, WPP, Instagram YouTube, Molson Coors, YouTube Instagram, St Jacques


8 Remarkable Firearm Industry Brands Emerging From The Pandemic

8 Remarkable Firearm Industry Brands Emerging From The Pandemic U.S.A. –-(AmmoLand.com)- COVID-19 continues to upend entire industries like travel, hospitality, entertainment, events, restaurants, and education, to name a few (Source: McKinsey)—while the outdoor, hunting, firearms, and shooting sports industry has—and continues—to set new sales records. Multiplied by social unrest, riots, lawlessness in our cities and the upcoming election, we have yet to see the end of how high sales will go...
Tags: Instagram, Guns, John, Beta, Mckinsey, Martin, Michigan State University, Sig Sauer, Daniel Defense, Brenton, YouTube Instagram, Valassis, Shooting Industry News, Shooting Industry, John Lovell, Jeff Grody


During the pandemic, teens just want to know how to safely socialize — they don't need more rules on what they can't do

Public health messaging should be adapted to online platforms that young people use. Getty Tammy Chang and Matthew Dunn, researchers at the University of Michigan, surveyed more than 1,000 American teens and young adults to see how they're reacting to the pandemic. The results suggest that while young people are taking the pandemic seriously, many of them have misconceptions about social distancing and the seriousness of the virus itself.  Chang and Dunn believe helping young people find w...
Tags: Teens, Opinion, America, Trends, Strategy, University Of Michigan, Nordic, Chang, Dunn, YouTube Instagram, Matthew Dunn, Contributor, Young Adults, The Conversation, COVID-19, Social Distancing


GoPro's new Hero9 Black gets a boost in image quality and battery life, making it a powerful camera that's fun and easy to use

When you buy through our links, we may earn money from our affiliate partners. Learn more. The GoPro Hero9 Black has an upgraded sensor that lets it shoot 5K video and 20-megapixel photos. It also has a larger battery and a front LCD to preview what you're shooting. Les Shu/Business Insider The Hero9 Black is GoPro's newest flagship camera, capable of shooting videos up to 5K and photos up to 20 megapixels.The resolution increase was made possible with a new 23.6-megapixel sensor — th...
Tags: Reviews, Instagram, Youtube, Trends, Cameras, Gopro, Dslr, Hdr, D, GoPros, YouTube Instagram, H, Tech Insider, W, Timewarp, Tech Reviews


Facebook announces a new college-only social network called Facebook Campus, 16 years after launching as a student-only social network

Facebook Facebook is launching Facebook Campus, a social network specifically for college students. Campus profiles are kept separate from students' regular Facebook accounts. Facebook Campus offers features like a college-focused News Feed and directory, among other offerings. Facebook originally launched as a college-only social network in 2004.  Visit Business Insider's homepage for more stories. Facebook is returning to its roots with the introduction of Facebook Campus, a social netw...
Tags: Facebook, Teens, Social Networks, College, Trends, Social Media, Tech, Snapchat, United States, Pew Research Center, Facebook Facebook, Facebook Read, YouTube Instagram, Tech Insider, Facebook Campus, SurveyMonkey Audience


Evangelism Online? How Can Churches Do It?

I don’t know about you, but a year ago I would have struggled to think about doing evangelism online. I’ve got some friends that work in those fields and I always come back to the same questions with them. Does it work? Doesn’t it feel a bit weird? Are people who wouldn’t consider themselves Christ followers willing to explore faith online? How do you connect new believers to local churches? How can more people be involved in it? If you had asked churches a year ago if they were considering do...
Tags: Facebook, Seo, Jesus, Alpha, Christ, YouTube Instagram, Facebook Many, Evangelism, Discipleship, Church Culture, Church Life, Online Church, Nona Jones, Alpha course, United KingdomIn Asia


Inside UTA's venture arm that helps build consumer businesses like Emma Chamberlain's coffee brand for its influencer and celeb clients

Consumer products are a staple among influencers, and often signal the next step in a growing business. But launching a company as an extension of a personal brand can be tricky. United Talent Agency has a division, called UTA Ventures, that works directly with influencer clients like Emma Chamberlain on developing brands. Sam Wick, the head of UTA Ventures, spoke with Business Insider about the division and the trends he's noticed recently in the industry. Subscribe to Business Insider's infl...
Tags: Trends, Walmart, UTA, Chamberlain, Malone, United Talent Agency, Wick, YouTube Instagram, Julia Engel, Jeffree Star, Sam Wick, UTA Ventures, Emma Chamberlain, Blippi, Charli D Amelio, Chamberlain Coffee


SIGN UP NOW: Today we're talking with YouTube and Instagram influencers with millions of followers about how they're adapting their businesses during the pandemic and earning 6-figure incomes

The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs during the coronavirus pandemic. But the creator industry isn't disappearing and many have shifted their focus to alternative revenue streams. There are many ways social-media influencers make money, ranging from sponsorships and direct YouTube ad revenue to selling consumer products. Business Insider is hosting a webinar with YouTube stars Shelby Church (1.5 million subscrib...
Tags: Instagram, Youtube, Trends, YouTube Instagram, Katy Bellotte, Shelby Church, Amanda Perelli


SIGN UP NOW: On Wednesday we're talking to YouTube and Instagram influencers with millions of followers about how they're adapting their businesses during the pandemic and earning 6-figure incomes

The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs during the coronavirus pandemic. But the creator industry isn't disappearing and many have shifted their focus to alternative revenue streams. There are many ways social-media influencers make money, ranging from sponsorships and direct YouTube ad revenue to selling consumer products. Business Insider is hosting a webinar with YouTube stars Shelby Church (1.5 million subscrib...
Tags: Instagram, Youtube, North Korea, Trends, YouTube Instagram, Katy Bellotte, Shelby Church, Amanda Perelli


Short-form video app Triller has hired 18-year-old TikTok star Josh Richards as its chief strategy officer and an investor says it's looking to raise $250 million in new funding

Social-media platforms like Triller and Instagram are taking steps to lure creators away from TikTok as they aim to become more competitive in the short-form video category. Triller announced on Tuesday that it's bringing on three TikTok creators — Josh Richards, 18; Griffin Johnson, 21; and Noah Beck, 19 — as investors, with Richards earning the title of chief strategy officer at the startup. While Richards will hold an executive title, he's not planning to take on a traditional nine-to-five ...
Tags: Facebook, Instagram, La, China, India, US, Beck, Trends, Washington Dc, Pitbull, Johnson, Wall Street Journal, Snoop Dogg, Dubsmash, Fox Business, Trump


SIGN UP NOW: Next week we're talking to YouTube and Instagram influencers with millions of followers about how they're adapting their businesses during the pandemic and earning 6-figure incomes

The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs during the coronavirus pandemic. But the creator industry isn't disappearing and many have shifted their focus to alternative revenue streams. There are many ways social-media influencers make money, ranging from sponsorships and direct YouTube ad revenue to selling consumer products. Business Insider is hosting a webinar with YouTube stars Shelby Church (1.5 million subscrib...
Tags: Instagram, Youtube, Trends, YouTube Instagram, Katy Bellotte, Shelby Church, Amanda Perelli


An influencer management company wants to buy an LA mansion for up to $8 million to kickstart its new TikTok comedy group

The Spacestation, a creator-focused company that operates a variety of businesses in categories like talent management, esports, and influencer marketing, is launching a new TikTok content house in September.  The company is looking to spend between $5 and $8 million on a Los Angeles mansion where its new comedy collective, "Camp Sike," will produce content for platforms like YouTube, Instagram, and TikTok.  The Spacestation hopes that Camp Sike's comedy niche will serve as a differentiator wh...
Tags: Utah, Florida, Hollywood, California, Youtube, La, US, Toronto, Los Angeles, Trends, Atlanta, Canada, House, Vine, Las Vegas, Orlando


VCs pick 6 hot media startups to watch this year that are focused on YouTube, Instagram, and TikTok creators

Business Insider asked 11 top venture-capital investors which media startups they thought would thrive in 2020 amid the coronavirus pandemic, including companies they were and weren't invested in. While digital creators — like all ad-supported businesses — have faced setbacks this year as brands have trimmed marketing budgets, many have also seen a huge uptick in interest in their content among at-home consumers, which has caught the attention of VCs. Six of the investors' 19 startup picks off...
Tags: Hollywood, Youtube, China, India, US, Trends, Eminem, Jesus, Fast Company, TCG, Snoop Dogg, Lightspeed, Business Insider, Ventures, YouTube Instagram, Chernin Group


An influencer management company is looking to spend up to $8 million on an LA mansion to kickstart its new TikTok comedy group

The Spacestation, a creator-focused company that operates a variety of businesses in categories like talent management, esports, and influencer marketing, is launching a new TikTok content house in September.  The company is looking to spend between $5 and $8 million on a Los Angeles mansion where its new comedy collective, "Camp Sike," will produce content for platforms like YouTube, Instagram, and TikTok.  The Spacestation hopes that Camp Sike's comedy niche will serve as a differentiator wh...
Tags: Utah, Florida, Hollywood, California, Youtube, La, US, Toronto, Los Angeles, Trends, Atlanta, Canada, House, Vine, Las Vegas, Orlando


How musicians can use Twitch to connect with fans and earn money with in-person shows cancelled, according to Linkin Park's Mike Shinoda

Twitch has become a new source of income and stage for creativity for some musicians as they navigate cancelled tours and in-person events during the pandemic.  Mike Shinoda of Linkin Park is one artist who has found new ways to use the livestreaming service. He dropped a full-length album on July 10 with the songs he and his viewers created on his Twitch streams.  Business Insider spoke with Shinoda and Twitch's head of music, Mike Olson, to learn more about how musicians are using the platfo...
Tags: Trends, Twitch, Soundcloud, Linkin Park, Bandsintown, Mike Shinoda, Shinoda, Olson, Mike Olson, YouTube Instagram, Tubular Labs, YouTube Twitch, Kenny Beats, Slowthai Boldy James Charlie Puth


SIGN UP NOW: We're speaking with YouTube and Instagram influencers with millions of followers about how they're adapting their businesses during the pandemic and earning 6-figure incomes

The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs during the coronavirus pandemic. But the creator industry isn't disappearing and many have shifted their focus to alternative revenue streams. There are many ways social-media influencers make money, ranging from sponsorships and direct YouTube ad revenue to selling consumer products. Business Insider is hosting a webinar with YouTube stars Shelby Church (1.5 million subscrib...
Tags: Instagram, Youtube, Trends, Donald Trump, YouTube Instagram, Katy Bellotte, Shelby Church, Amanda Perelli


Linkin Park's Mike Shinoda explains how he used Twitch to create a new album with fan input and how musicians can make money on the livestreaming platform

Twitch has become a new source of income and stage for creativity for some musicians as they navigate cancelled tours and in-person events during the pandemic.  Mike Shinoda of Linkin Park is one artist who has found new ways to use the livestreaming service. He dropped a full-length album on July 10 with the songs he and his viewers created on his Twitch streams.  Business Insider spoke with Shinoda and Twitch's head of music, Mike Olson, to learn more about how musicians are using the platfo...
Tags: Trends, Twitch, Soundcloud, Linkin Park, Bandsintown, Mike Shinoda, Shinoda, Olson, Mike Olson, YouTube Instagram, Tubular Labs, YouTube Twitch, Kenny Beats, Slowthai Boldy James Charlie Puth


The top 11 affiliate marketing networks that Instagram and YouTube influencers can use to get a cut of sales from products their followers buy

Many influencers earn a big chunk their revenue by getting their followers to buy products. Often this takes the form of a brand sponsorship, but many also earn money through affiliate marketing, especially as ecommerce has surged during the pandemic. Affiliate programs generally give influencers and publishers a commission on every sale they drive for brand partners using a trackable link. The rate is typically between 1% and 20%, according to industry professionals. Most affiliate programs a...
Tags: Amazon, Nordstrom, UK, Instagram, Youtube, US, Trends, Cnn, Commerce, Rakuten, Business Insider, New Balance, Saks Fifth Avenue, Cpc, Wayfair, EPC


Ask your questions about the influencer industry and get them answered by YouTube, Instagram, and TikTok creators

Business Insider tracks the growth of the influencer industry and regularly interviews content creators, influencer marketing experts, managers, and agents.  Every Thursday, our weekly influencer industry newsletter, Influencer Dashboard, runs through what's new inside the influencer economy. Now, we are introducing a new feature to the newsletter: Ask an influencer.  Readers can now submit questions about the industry or for creators by emailing the author: [email protected], and ...
Tags: Trends, YouTube Instagram, Adelaine Morin