Posts filtered by tags: YouTube Instagram TikTok[x]


 

This smart gimbal packed with AI is like having your own robot cameraman

The bar has been raised on home video production. So just in case you haven’t been on YouTube, Instagram, TikTok or other video-heavy platforms lately, the days of the boring, white-walled, locked-down selfie video that looks like it could have been filmed by hostage-takers doesn’t really cut it anymore. Thankfully, your filming options have also advanced beyond propping your smartphone up against a wall and pushing record. In fact, the Apai Genie Gimbal is an easy-to-use, smartphone gimb...
Tags: Post, News, Shop, Gimbal, YouTube Instagram TikTok


Influencers on YouTube, Instagram, and TikTok now have their own trade association. Its founder explains the industry changes she's pushing for.

The American Influencer Council, a nonprofit membership trade association, formally launched on June 30 and is a first for the influencer industry. The goal of the AIC, similar to other trade organizations in areas like fashion and advertising, is to fill education gaps and advocate on behalf of influencers for industry reform. The AIC's first order of business is lobbying the FTC to provide clearer standards for how to disclose sponsored content that cuts across various platforms like Instagr...
Tags: Instagram, US, Trends, Federal Trade Commission, Ftc, AIC, Instagram YouTube, Business Insider Intelligence, YouTube Instagram, Social Media Week, Bruneteau, Influencer Marketing Hub, Chriselle Lim, Instagram YouTube TikTok, YouTube Instagram TikTok, Brittany Xavier


The founder of the American Influencer Council explains why she launched the first trade organization for creators and the FTC changes it's lobbying for

The American Influencer Council, a nonprofit membership trade association, formally launched on June 30 and is a first for the influencer industry. The goal of the AIC, similar to other trade organizations in areas like fashion and advertising, is to fill education gaps and advocate on behalf of influencers for industry reform. The AIC's first order of business is lobbying the FTC to provide clearer standards for how to disclose sponsored content that cuts across various platforms like Instagr...
Tags: Instagram, US, Trends, Federal Trade Commission, Ftc, AIC, Instagram YouTube, Business Insider Intelligence, YouTube Instagram, Social Media Week, Bruneteau, Influencer Marketing Hub, Chriselle Lim, Instagram YouTube TikTok, YouTube Instagram TikTok, Brittany Xavier


An inside look at the agents and managers competing to sign TikTok's biggest stars

TikTok is still a relative newcomer to the social-media world, but it's quickly grown into one of the most popular video apps among creators. As its stars have built massive followings, talent managers and agents from both upstart companies and legacy Hollywood talent firms are racing to sign the next generation of digital stars. Business Insider looked into how different talent firms are approaching the app, and built an exclusive interactive database with 95 of the top managers and agents na...
Tags: Hollywood, Instagram, Trends, Jennifer Lopez, WME, UTA, United Talent Agency, Chapman University, Charli, Instagram YouTube, Justin Greenberg, Dixie, Amelio, Billy Mann, Greg Goodfried, YouTube Instagram TikTok


The first-ever interactive database of the top managers and agents for YouTube creators, Instagram influencers, and TikTok stars

As the influencer industry continues to grow, so does the demand for talent managers and agents to help creators build on their success and turn follower counts into lasting businesses.  Business Insider has reported on the industry as hundreds of managers and agents — from both upstart companies and legacy Hollywood talent firms alike –  have raced to sign the next generation of entertainment stars. We spoke with industry professionals to identify the managers and agents signing the buzziest ...
Tags: Hollywood, Trends, WME, UTA, YouTube Instagram, David Dobrik, Greg Goodfried, YouTube Instagram TikTok, Charli D Amelio


TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy

Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. There's no doubt that the influencer industry has grown tremendously in recent years. And throughout our reporting, my colleague Dan Whateley and I have watched as hundreds of talent managers and agents have raced to sign the next generation of stars. But we noticed there wasn't a central place to view the top power players in the business and see who they...
Tags: Instagram, Bali, California, Youtube, US, Trends, Bloomberg, Joe Biden, Fullscreen, The New York Times, Biden, Black Lives Matter, Howard, Dan, Chris Young, Tulum Mexico


We built an interactive database of the top 95 managers and agents for YouTube creators, Instagram influencers, and TikTok stars

As the influencer industry continues to grow, so does the demand for talent managers and agents to help creators build on their success and turn follower counts into lasting businesses.  Business Insider has reported on the industry as hundreds of managers and agents — from both upstart companies and legacy Hollywood talent firms alike –  have raced to sign the next generation of entertainment stars. We spoke with industry professionals to identify the managers and agents signing the buzziest ...
Tags: Hollywood, Trends, WME, UTA, YouTube Instagram, David Dobrik, Greg Goodfried, YouTube Instagram TikTok, Charli D Amelio


4 steps for navigating tax season as a self-employed influencer on YouTube, Instagram, TikTok, or other platforms

At many jobs, a portion of your income is automatically deducted from your paycheck for taxes. But when you work for yourself, you are responsible for deducting this amount out and for keeping track of every dollar you earn. Social-media influencers often work for themselves and have to pay self-employment taxes.  Business Insider spoke to the head of tax at Betterment, a firm that offers digital investing advice, along with several influencers across Instagram and YouTube, on their tax-season...
Tags: Google, New York, Instagram, Youtube, Trends, Dallas, Irs, Betterment, Vanguard, Lopez, Katy Bellotte, Adelaine Morin, YouTube Instagram TikTok, Natalie Barbu, Morgan Yates, Ruby Asabor


A new report reveals the 10 brands that spent the most on sponsored YouTube videos last quarter

The influencer-marketing industry has become a big source of income for creators, but recently many brands have cut their budgets. In a new report, the agencies Influencer Marketing Hub and NeoReach looked at the state of the influencer-marketing industry and which brands spent the most on YouTube sponsored videos last quarter.  Epic Games, behind popular games like Fortnite, was the highest spending brand on YouTube in Q1, with over 304 videos, the report said. Click here for more BI Prime st...
Tags: Google, Instagram, Youtube, US, Trends, Canada, Epic Games, Fortnite, Influencer Marketing Hub, YouTube Instagram TikTok, YouTube s Partner Program, Addison Rae, Bang Energy


The 10 brands that spent the most on YouTube sponsored videos last quarter, as many advertisers slashed their influencer budgets

The influencer-marketing industry has become a big source of income for creators, but recently many brands have cut their budgets. In a new report, the agencies Influencer Marketing Hub and NeoReach looked at the state of the influencer-marketing industry and which brands spent the most on YouTube sponsored videos last quarter.  Epic Games, behind popular games like Fortnite, was the highest spending brand on YouTube in Q1, with over 304 videos, the report said. Click here for more BI Prime st...
Tags: Google, Instagram, Youtube, US, Trends, Canada, Epic Games, Fortnite, Influencer Marketing Hub, YouTube Instagram TikTok, YouTube s Partner Program, Addison Rae, Bang Energy


Seeking nominations for the top talent managers for esports competitors, gaming YouTubers, and streamers

Business Insider is launching a list of the leading talent managers for esports competitors, gaming YouTubers, and streamers. We want to hear from you on which talent managers are dominating in the space, and helping gaming creators build their careers and secure new industry opportunities.  Please submit your ideas through this form by March 9. Visit Business Insider's homepage for more stories. Each year, new esports competitors and gaming creators emerge in the YouTube and streaming space...
Tags: New York, Instagram, Youtube, Trends, Ken Burns, Business Insider, Instagram YouTube, YouTube Instagram TikTok


LinkedIn influencers making money, a shake-up in the YouTube merch world, and artists using TikTok to boost sales

Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. First up, I got the scoop this week on changes happening within the world of YouTuber merch.  The prominent YouTube merchandise company Mad Merch is switching its strategy and cutting some influencer clients. Mad Merch has worked with top influencers like James Charles and Liza Koshy in developing branded merchandise like T-s...
Tags: New York, Youtube, Trends, Linkedin, Paypal, Arizona, Merch, The New York Times, Ken Burns, Dan, Blake, Scottsdale Arizona, Morcos, Kevin Roose, Jojo Siwa, Fohr


Seeking nominations for the top PR agents in the YouTube and influencer space

Business Insider is launching a new power list of the top PR agents in the influencer and creator industry.  We want to hear from you on which PR agents are indispensable to their social-media influencer and creator clients across YouTube, Instagram, TikTok, and more. Please submit your ideas through this form by February 13. Visit Business Insider's homepage for more stories and lists. In 2017, then-16-year-old Emma Chamberlain decided to start a YouTube channel during her summer break with...
Tags: Instagram, Jimmy Fallon, Youtube, Trends, Ken Burns, UTA, Business Insider, Metro, Chamberlain, Ethan, Grayson Dolan, David Dobrik, Emma Chamberlain, Instagram TikTok, Recently Metro, YouTube Instagram TikTok


Seeking nominations for the top influencers and online creators in New York

Business Insider is launching a list of the top influencers who live and post content in New York. We want to hear from you on which New York influencers have the most creative content and the biggest impact on platforms like YouTube, Instagram, TikTok, and Snapchat. Please submit your ideas through this form by February 12th. Visit Business Insider's homepage for more stories and lists. Los Angeles often dominates the conversation when it comes to the influencer world. YouTubers like David ...
Tags: New York, La, Los Angeles, Trends, House, Ken Burns, Business Insider, David Dobrik, YouTube Instagram TikTok, LA But New York


Inside UTA's deal with TikTok star Charli D'Amelio and how the talent agency plans to expand her influencer business

TikTok has become one of the hottest social platforms among Generation Z, and Hollywood's top talent agencies have recently shown great interest in signing its biggest stars. Agencies can offer digital clients access to top brands, celebrities, and help in entering the world of traditional entertainment (like movies, music, and television).  United Talent Agency recently signed Charli D'Amelio, who is perhaps the most recognizable TikTok star with more than 23 million followers. We spoke to tw...
Tags: Hollywood, Youtube, La, Trends, Connecticut, Jennifer Lopez, Ken Burns, UTA, Nickelodeon, Ethan, Lopez, William Morris Endeavor, United Talent Agency, Tomlinson, Charli, YouTube Instagram


YouTube stars Ethan and Grayson Dolan took us inside their fragrance company Wakeheart, which is launching a new line after selling more than 20,000 units in its first drop

YouTube stars Ethan and Grayson Dolan have expanded their digital business by launching a direct-to-consumer fragrance company, Wakeheart. In 2019, with the help of Wakeheart cofounder Kevin Gould, and his team at Kombo Ventures, the duo launched two scents, which sold out within four hours.  Now they are back with a second launch, a three-scent collection named Enterlight, which will be released Jan. 31, and individually retails for $49. The Dolans and Gould shared inside the process of creat...
Tags: Google, New York, Hollywood, Taylor Swift, Instagram, Youtube, Trends, Paris, Ariana Grande, Ken Burns, Usc, Louis Vuitton, Gould, Sydney Australia, Ethan, Grayson


YouTube duo Kian and JC explain their big ambitions for 'The Reality House,' their show where influencers compete in challenges for $50,000

YouTube creators are competing in a "Big Brother"-like reality series called "The Reality House" for the chance to win $50,000.   The show, produced by creators Kian Lawley and JC Caylen, launched in summer 2019, and the second season premiered on January 10. Business Insider spoke to Lawley and Caylen about the process behind launching a 10-episode series for YouTube, and how the show has helped their channel grow. Visit Business Insider's homepage for more stories. YouTube creators are comp...
Tags: Instagram, Youtube, Trends, Mtv, Lawley, Ken Burns, Usc, Business Insider, Seatgeek, Jc Caylen, Kian, Tana, Manny MUA, Kian Lawley, Teala Dunn, Tana Mongeau


How Bon Appétit built its wildly popular YouTube channel, which has turned its editors into social-media stars

Condé Nast has found viral success on YouTube by turning some of the editors and chefs behind Bon Appétit magazine into social-media stars.  Bon Appétit's YouTube channel has 5 million subscribers and its most popular show, "Gourmet Makes," averages between 3 million and 5 million views an episode.  Business Insider spoke to the people behind the YouTube channel, like video director Dan Siegel and contributing food editor and star of "Gourmet Makes" Claire Saffitz, on why they have succeeded w...
Tags: Google, Instagram, Youtube, Trends, Vogue, Conde Nast, Ken Burns, Usc, Bon Appetit, Claire, SIEGEL, Rapoport, Dan Siegel, Adam Rapoport, Pop Tarts, Claire Saffitz


Inside the business of Bon Appétit's wildly popular YouTube channel, which has made editors like Claire Saffitz into social-media stars

Condé Nast has found viral success on YouTube by turning some of the editors and chefs behind Bon Appétit magazine into social-media stars.  Bon Appétit's YouTube channel has 5 million subscribers and its most popular show, "Gourmet Makes," averages between 3 million and 5 million views an episode.  Business Insider spoke to the people behind the YouTube channel, like video director Dan Siegal and contributing food editor and star of "Gourmet Makes" Claire Saffitz, on why they have succeeded w...
Tags: Google, Instagram, Youtube, Trends, Vogue, Conde Nast, Ken Burns, Usc, Bon Appetit, Claire, Rapoport, Adam Rapoport, Pop Tarts, Siegal, Claire Saffitz, Saffitz


How to rise the ranks at Point72; a leaked pitch deck reveals WarnerMedia's aggressive HBO Max strategy; Apple and Amazon could dismantle healthcare as we know it

    Finance editor Meredith Mazzilli here, taking the final turn as guest host while executive editor Matt Turner wraps up parental leave.  I'll get the shameless promotion for my own newsletter out of the way first — you can sign up here for Wall Street Insider to get a behind-the-scenes look at the finance team's biggest scoops and deep dives.  The world's most powerful leaders and execs (not to mention a sizable Business Insider contingent) flocked to Davos this week. Here are some interestin...
Tags: Apple, Amazon, Hbo, New York, Medical, America, Trends, Tesla, Walmart, Davos, Bill Gates, WeWork, Fifth Avenue, Blackstone, Milwaukee Bucks, Joe


The highest-paying influencer categories if you want to make money from brands — from sports to beauty and fashion

The price an influencer can charge a brand for a piece of sponsored content is heavily dependent on the category they are in, according to a new report from the influencer-marketing firm Izea.  Influencers who focus on sports, beauty, fashion, DIY, video games, and food tend to make more money for sponsored posts from brands, Izea found.  Those who tend to post about music, family life, and technology earn the least. Click here for more BI Prime stories. Athletes and sports influencers earn t...
Tags: Youtube, Trends, Lebron James, Ken Burns, Patreon, Izea, Instagram Twitter, Instagram Facebook Twitter, Kati Morton, YouTube Instagram TikTok, YouTuber Andrei Jikh, YouTube Jikh, Greg Auerbach, Nate Twer, Izea Influencers, Business Insider Family


Brands pay men a lot more money per sponsored Instagram post as influencers, but women dominate the industry

In a recent report, Izea, a company that connects marketers with influencers, found that men make a lot more money per sponsored social-media post – yet women are dominating the industry. In its analysis, Izea looked at prices paid for sponsored blog posts, Instagram posts, Facebook posts, Tweets, and YouTube videos between 2014 and 2019 on its platform. Brands are set to spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence research, and sponsored...
Tags: Facebook, Instagram, Youtube, Trends, Ken Burns, Usc, Izea, Business Insider Intelligence, Ted Murphy, Instagram Others, YouTube Instagram TikTok, Shelby Church, Andrei Jikh, Kevin David Sienna Santer


The top 17 brands in influencer marketing that are innovating and pushing the industry forward

Business Insider is recognizing the leading brands in the influencer marketing industry, from SeatGeek to Sephora to Chipotle. In this power list, we are highlighting 17 brands, based on which have the most innovative and impactful influencer marketing campaigns. These brands have built lasting partnerships with creators across YouTube, Instagram, TikTok, and podcasting. Click here for more BI Prime stories. Over the past few years, brands have found success by relaxing their guidelines and h...
Tags: Amazon, Facebook, Instagram, Youtube, Germany, Trends, Paypal, EA, Brooklyn, Benefit, Benefit Cosmetics, Kylie Jenner, Maldives, Chipotle, Collins, Sephora


The 17 hottest brands in influencer marketing that work with creators on YouTube, Instagram, TikTok, and other platforms

Business Insider is recognizing the leading brands in the influencer-marketing industry, including SeatGeek, Sephora, and Chipotle. In this power list, we are highlighting 17 brands based on which have the most innovative and effective influencer marketing campaigns. These brands have built lasting partnerships with creators across YouTube, Instagram, TikTok, and podcasting. Click here for more BI Prime stories. Over the past few years, brands have found success by relaxing their guidelines a...
Tags: Amazon, Facebook, Instagram, Youtube, Germany, Trends, Paypal, EA, Brooklyn, Benefit, Benefit Cosmetics, Maldives, Chipotle, Collins, Sephora, Seatgeek


CBS News is bringing a 60 Minutes-inspired news show to streaming service Quibi

Jeffrey Katzenberg’s streaming service Quibi, due to launch in April, has partnered with CBS News to modernize “60 Minutes”-style programming for the era of bite-sized video. Instead of an hour-long newsmagazine, CBS News will launch “60 in 6,” which will condense original news stories into 6-minute long episodes, designed for consumption on mobile devices. The deal will see 60 Minutes producing one original story per week, as part of Quibi’s licensing agreement. “This is a perfect opportunity t...
Tags: Mobile, TV, Television, News, Media, Nbc, Cbs News, Tech, Bbc, Netflix, Streaming, Cbs, Idris Elba, Jeffrey Katzenberg, Espn, Liam Hemsworth